Jennifer Sisson Email & Phone Number

Katy, Texas, Us

Manages and oversees all marketing activities for GMN Bearing USA, a Houston-based precision component supplier of GMN manufactured products, including high-precision ball bearings, sprag clutches and non-contact seals.

Co-writer, editor, and researcher for 300+-page book, The Truth About the O.J. Simpson Trial, with best-selling author and legendary criminal defense attorney, F. Lee Bailey. Published June 2021, this explosive behind-the-scenes perspective from one of history’s greatest trial lawyers captures the complex details of the 11-month, “Trial of the Century.” Developed and managed website for Bailey’s consulting business, handling all inquiries for media appearances and consulting work. Researched and scheduled media opportunities for Bailey for book promotion and current events commentary. Helped develop and managed media studio for remote meetings.“Jenny is intelligent, articulate, and a good analyst. I use her as a sounding board for some of my more fanciful ideas. She is adept at reforming what I am trying to say into language more likely to be palatable to the average reader. As a former publisher, and the author of 20 books, I consider Jenny an asset on whom I have come to rely.” – F. Lee Bailey, legendary defense lawyer, lecturer & author

Streetsboro, Ohio, Us

Responsible for marketing activities and product analysis to drive sales of Delta Systems products, including market and competitive analysis, product launches, sales/channel support, and outboard communications. Performed market analysis, monitored competitive activity, and identified customer needs and collected market/industry trends. Generated data and reports to evaluate performance of marketing activities and to support Strategic initiatives. Responsible for articulating all of the outbound tasks necessary to clearly explain the benefits of those features and translate them into customer-facing messaging. Developed product launch collateral, including: product/ market/ technology/ sales presentations, technology articles, and white papers. Worked with sales team to inform the strategic positioning of the product to customers, partners, and market influencers. Managed company website, newsletters, news releases, product literature, presentations, sales literature, social media and tradeshows. Supported the design, development, and implementation of trade show displays/demos, and participated in booth staffing. Played an instrumental role in capturing and documenting the Voice of Customer. Ensured consistency in Delta Systems brand voice, presence, tone, and messaging across all channels.“Jen has taken Delta’s brand to a new level. She successfully managed, from cradle to grave, a newly designed website, increased our PR exposure, standardized all of our sales materials, and reiterated our rebranding efforts in all areas of Delta. She is an excellent project manager and excels at meeting her long- and short-term goals.” – Michelle Specht, Product Marketing Manager, Delta Systems Inc.

Cleveland, Oh, Us

Managed a five-member team of catalog marketing and eContent associates that drove the catalog and online content strategy, creative and profitability, as well as developed winning customer acquisition programs for Applied Industrial Technologies, a $2.6 billion industrial distributor of bearings, power transmission, and fluid power products. Developed, maintained, and monitored only corporate mobile app. Analyzed product inventory and developed appropriate inventory levels for future growth. Examined pricing strategy and conducts competitive benchmarking studies to determine optimal price positioning across full market basket. Evaluated product mix to uncover opportunities for growth into expansionary areas and cull slow-moving parts and inventory.“Jen is part of my ‘A-Team.’ I can always count on her for innovative ideas.” – Alice Sabo, Director of Marketing, Applied Industrial Technologies

Cleveland, Oh, Us

Managed lead implementation strategy to effectively gather, qualify, distribute, nurture and measure catalog inquiries. Analyzed customer profiles and implements predictive modeling techniques to gain deeper insight into customer behavior and market potential, developing marketing strategies and objectives by segment to improve the customer experience and increase segment revenues. Developed, coordinated, and executed regional field promotions that increased catalog sales and profitability. Managed annual production of 1000+ page industrial catalog. Used effective time and project schedule management to consistently meet deadlines and ensure preparedness for launch.“Jen is the anchor of the catalog marketing team. She consistently pushes the status quo and excels in delivering the final ‘product.’” – Karen Behm, Manager, Catalog Marketing, Applied Industrial Technologies

Developed and implemented marketing tactics that support revenue-generating activities for FACTS, Inc. (Factory Automated Controls and Technical Services), a designer and manufacturer of integrated process control systems for the polymer industry. These activities included creating sales and marketing materials (i.e. presentations, demonstration scripts, product data sheets, application notes, white papers, and other marketing collateral). Established a multi-faceted, integrated communication strategy designed to achieve the corporation’s business plan and coordinated the timing and effective delivery of the communication plan. Handled all public relations activities, from media relations, media list management, media materials development and distribution, employee communications, publication development and speech writing. Planned and executed all facets of trade show exhibits (up to eight shows per year.)“Jen is organized and always follows through, from start to finish.” – Al Hodge, Sales & Marketing Director, FACTS, Inc.

Originated, researched and wrote feature articles for Hotel & Motel Management magazine, a leading hospitality industry publication.

Managed the marketing strategy (including creative development, test planning and execution) for Polysort, an online, b2b group purchasing organization for the polymer industry. Planned and oversaw the company's online advertising and promotion activities specifically linked to its web presence, such as portals, search engines, data feeds, and other online marketing activities. Worked to execute a corporate re-branding project. Helped analyze competitive data and estimated brand values to enhance Polysort’s strategy, operations and communications. Directed a complete web site redesign (150+ pages), which in six months, generated a nearly 30% in web site visitors. Created and forged the company’s editorial voice, vocabulary and online content structure. Developed and created all marketing collateral, including print and online ads, brochures, press releases, and trade show signage; Supported sales team with written materials and oral presentations about the company’s services and the market.“Jen is a true team player and readily accepts new assignments outside her primary area of responsibility. She sets a good example for others.” – Angela Charles, Managing Director, Polysort LLC

Cuyahoga Falls, Ohio, Us

Covered a variety of rubber industry beats (medical, roller, polyurethane, chemical suppliers), originating and writing stories covering breaking news, acquisitions, expansions, corporate strategies, industry trends. Won a 1st Place Crain award for investigative article on polyurethane automotive tires. Researched and reported on monthly tire reports, stock and pricing. Edited copy for content and grammar. Designed and laid out pages.

B.S., Journalism And Mass Communication, News-Edit; English & Psychology

Certified Digital Marketing Professional

Advancing Manager; Managing High-Performance Teams - Certificate Programs, Business