Jennifer Sterling work email
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Jennifer Sterling personal email
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Passionate marketer with over 20 years of providing strategic leadership, building strong collaborative teams, and delivering targeted results on brands and businesses across diverse business sectors. Experience in food, healthcare and pet care. My approach is focused on partnering with clients to build strong, emotionally relevant brands by understanding the target audience and keeping the consumer at the focus of all initiatives. And, of course, I like to have a lot of fun along the way!
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Managing Director Of ActivationRevellion Brands May 2024 - PresentEverything I love to do, with people I love doing it with! -
Managing Director, PartnerSterling-Rice Group Oct 2015 - May 2024Boulder, Co, UsLead client work focusing on all aspects of marketing and advertising. Brands include both large and small, and across industries, including CPG, healthcare, foodservice and pet care. Specific areas of expertise include:Strategic Leadership:• Most recently led the strategic planning and development of the US consumer-focused campaign for California Almonds. Includes identifying the core challenges the industry is facing and developing a plan to address a decline in relevancy and spark new interest in a category in decline.Leader in Measurement and Analysis of Campaign Impact:• Worked with multiple clients (CPG and foodservice) to develop stronger measurement tools. Includes working with both traditional Media Marketing Mix providers and internal insights team to develop unique measurement approaches based on first-party transactional data and retail sales. Developed Integrated Campaigns:• Led teams to develop and implement integrated campaigns from social media and traditional broadcast through Amazon and in-store tactics. Understanding the right message in the right place leads to stronger conversion.Influencers, NILs and more:• Worked on campaigns using well-known spokespeople, micro-influencers and even college athletes to generate interest and trust for brands.Test Markets in Real Time:• Built test and learn scenarios using social media and sport markets to determine the right media mix, message and launch plans to then roll out nationwide. -
Group Account DirectorSterling-Rice Group Apr 2012 - Oct 2015Boulder, Co, Us
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Sr. Account DirectorSterling-Rice Group Feb 2009 - Mar 2012Boulder, Co, Us
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Account ManagerSterling-Rice Group May 2001 - Jan 2009Boulder, Co, UsRan the day-to-day for a range of clients. Focused on excellent implementation and flawless execution while building my strategic thinking skills.
Jennifer Sterling Skills
Jennifer Sterling Education Details
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University Of Colorado BoulderBusiness Minor -
Columbine High School
Frequently Asked Questions about Jennifer Sterling
What company does Jennifer Sterling work for?
Jennifer Sterling works for Revellion Brands
What is Jennifer Sterling's role at the current company?
Jennifer Sterling's current role is Brand Strategy and Activation.
What is Jennifer Sterling's email address?
Jennifer Sterling's email address is js****@****srg.com
What is Jennifer Sterling's direct phone number?
Jennifer Sterling's direct phone number is +172084*****
What schools did Jennifer Sterling attend?
Jennifer Sterling attended University Of Colorado Boulder, Columbine High School.
What are some of Jennifer Sterling's interests?
Jennifer Sterling has interest in Kids, Cooking, Electronics, Sweepstakes, Investing, Home Improvement, Reading, Crafts, Sports, Collecting.
What skills is Jennifer Sterling known for?
Jennifer Sterling has skills like Integrated Marketing, Customer Insight, Advertising, Brand Development, Marketing Strategy, Digital Marketing, Interactive Marketing, Email Marketing, Marketing Research, Social Media Marketing, Brand Management, Digital Strategy.
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