Jennifer Storemski Email & Phone Number

I managed communications for this rapidly growing national educational charity. IRIS works with state secondary schools, sixth forms and colleges to inspire and support students in undertaking scientific research. I developed and implemented the communications strategy to raise awareness of the charity among key audiences and increase and retain schools’ involvement.Responsibilities and accomplishments:• Oversaw the rebrand of the education charity, from hiring an in-house graphic design team and external creative agency, and overseeing the development of the branded materials to launching two websites within nine months of my start date• Developed and executed the ongoing content strategy which increased stakeholder engagement across external channels including website, newsletters and social media• Helped plan, organise and run the annual student conferences in London, Manchester and Exeter, leading on branding and promotion. The successful conferences evolved from a virtual event in 2020 to three large scale events in London, Manchester and Exeter held over three weeks. This year, we welcomed 639 students and their teachers to share their academic research with peers and the wider scientific community.• Helped plan, organise and run the annual IRIS Awards in London, leading on branding, creative engagement and promotion.• Project-managed the successful delivery of three annual Impact Reports. This included the planning, writing and commissioning content, overseeing the creative elements.• Oversaw the production and ongoing improvement of student research project booklets

Truro, United Kingdom

MJ Medical is a health planning consultancy delivering innovative, effective and adaptable healthcare services and facilities that respond to the changing needs of the community. Its diverse and extensive experience spans more than 250 projects across 75 countries totalling approximately US$80 billion in capital value.I led the development and roll-out of MJ Medical's new brand. This included hiring and managing relevant agencies and overseeing the design and content overhaul on all marketing materials (website, digital and print content and signage). I also planned and managed the internal and external promotion.www.mjmedical.com

Cornwall

Superfast Cornwall was a partnership with Cornwall Council and BT to bring superfast broadband to the county. It became Europe's most successful rural next generation broadband project. I led an award winning integrated marketing campaign to influence businesses and residents to take-up the new service. Responsibilities and accomplishments:• Developed and executed integrated marketing campaign which met high take-up targets - 90% of residents with access and 10,000 businesses in Cornwall – and received the Chartered Institute of Marketing’s 2014 Marketing Excellence Award for Public Sector • Integrated campaign included outdoor, online, print and radio advertising, sponsorship and events• Achieved consistent, positive, local and regional media coverage as well as national coverage, including Radio 4.• Led the redesign of website, included refresh of all copy• Led a team of project officers, which successfully increased awareness to business owners and local communities

London, United Kingdom

Working within the Group press team, I managed the Bank’s media profile on sustainability and HR issues. Responsibilities and accomplishments:• Development and delivery of Group media strategy, focusing on corporate sustainability and HR• Achieved positive media coverage in target UK media, including the Financial Times • Led global campaigns and worked with colleagues globally to achieve consistent messaging across media • Advised media spokespeople, including Group Chief Financial Officer• Built and maintained relationships with key journalists• Built and maintained relationships with internal and external stakeholders, including partner non-governmental organisations• Led communications campaigns across online channels, including website and social media • Directed and managed a major global corporate photography shoot• Supported wider press team during key financial announcements

I was responsible for managing a film sponsorship campaign across marketing platforms. Responsibilities and achievements:• Managed external marketing agency and in-house PR, online advertising, customer communications, design and web development and content teams• Delivered Virgin Media Shorts film competition• Delivered new brand identity • Delivered TV and online advertising• Launched competition website, featuring user generated content, 1 million impressions• Managed the PR team, which achieved 500+ pieces of media coverage, valued at £5.6 m• Secured 2,000 film competition submissions, 9,000 film fan registrations online• Project managed the short films exhibition in 312 cinemas across the UK

London, United Kingdom

Seconded to HSBC by Hill and Knowlton for a global campaign launch. Hired by HSBC on a permanent basis after three months. Responsibilities and accomplishments:• Promoted the Bank’s leadership on climate change to the media and internally• Project managed the development of the Group Corporate Sustainability intranet• Launched the intranet to more than 300,000 employees globally, tactics included video release featuring the Group Chairman and key business leaders• Proposed and managed the research and pre-production of global video project, involved working with multiple departments to gain approval and support, managing the tendering process to find a production company and liaising with colleagues for content • Produced a successful stakeholder event hosted by Group Chairman Stephen Green, attended by more than 200 internal and external stakeholders• Worked within a team on PR launch for the HSBC Climate Partnership. Successful campaign resulted in high quality coverage in broadcast and broadsheets• Managed the redesign of sustainability section of the corporate website, including writing copy, managing sign-off and liaising with external designers

Uptown Houston is a management district for one of the largest cities in the U.S. I secured sponsorship for and raised awareness of one of the leading events in the city. Responsibilities and accomplishments: • Organised and managed special events including the annual Uptown Holiday Lighting, a free public event attended by 100,000 people• Secured sponsorship for the annual event, including US$500K from Macy’s department store• Edited monthly newsletter for area business owners and managers• Managed PR agency• Wrote press releases, website copy, collateral material and executive speeches• Responded to media queries

I was responsible for raising the profile of a South West fisheries management initiative and help secure stakeholder involvement in dialogue and surveys. Key partners included national and regional fishing and angler organisations, London and South West restaurateurs and Marks and Spencer. Responsibilities and accomplishments: • Developed and managed the media strategy for the launch of fisheries initiative, including event hosted by HRH Prince of Wales• Organised and promoted restaurateur event, secured Rick Stein as the host• Secured positive coverage across trade, regional, national and international media• Built and maintained positive media relationships• Organised media tours, major events and speaking opportunities• Acted as media advisor to project steering group• Developed and maintained web site • Established stakeholder networks to encourage interest groups’ involvement• Developed promotional material, including leaflets and display boards• Wrote copy for press releases, newsletters, leaflets and website• Translated technical reports into ‘plain English’ documents for the steering group