Jennifer St. Peter Email & Phone Number

United States

PMP certified. I manage various customer engagements as well as different programs designed to build awareness and engagements.

Hopkinton, Ma

Create and manage enablement programs to include building awareness, training, and communications. Manage UX and web presence Promote success stories and testimonials

Worcester, Ma

Manage the day to day marketing functions that help build awareness and market share: content creation, promotion, communications, advertising, editorial coverage, tradeshows and events.• Designed marketing plans to build the persona of the industry/market leader• Conducted market research to understand trends and buying patterns that helped created strategies to better position the company and products • Digital, social, and print media marketing for maximum branding exposure• Created and distributed all internal and external communications including newsletters, press releases, case studies, and company reporting• Partnered with key publications, editors, correspondents, and associations• Managed events, trade shows, and conferences to drive attendance and create interest in the products for lead generation• Designed, implemented and maintained product catalogs, data sheets, and product review sheets for internal and external distribution• Assisted with Company logo and brand design through team and vendor discussions• Initiated and managed cost-effective product launches • Public relations, event planning and execution • Referral programs to help increase traffic and build client loyalty• Developed, implemented and managed marketing budget. • Monitor and analyze program success and report to senior management.• Identified KPIs and maintained a measurement system to stay on track with goals

Hopkinton, Ma

Developed and execute the business plan and strategies to launch a successful business with applied management disciplines to meet set goals and objectives. As a sole proprietor this resulted in an increase of clientele and profit on an average of 20% per year of operation. • Develop and implement strategies, and management all activities to ensure success• Project management for strategy and goal achievement – monitor and measure team activities throughout the life of the project to ensure timelines are met and end goal is accomplished • Financial management of day to day operations for 100% balanced budget and to allow for appropriation of funding for future capital purchasing.• Create and foster partnerships to maintain a constant funnel and networking opportunities

Hudson, Ma

As the Marketing Manager, I was tasked with increasing leads for sales, positioning the business for growth, building brands and name recognition, and creating the company's image as a market leader. The five year plan surpassed established goals and was achieved in four years. This included a 25% increase in profit with a 16% cost savings in marketing efforts resulting in a greater market position. Deliverables included conducting market research, managing the budget, participating in trade events and industry meetings, market demand product launches, lead generation, and streamlined project management