Jennifer Tattenbaum Email & Phone Number

New York, NY, US

London, GB

Lead Product Management, UX design and technology strategy for content and media platforms across three Informa Divisions: Connect, Markets and Tech.

London, England, GB

Digital innovation leader in Informa Markets North America division, guiding the senior leadership team in product thinking and digital innovation. Transformed a legacy organization by building a 20-person product management, innovation and design team and practice from scratch, covering eight B2B industry verticals (Agriculture, Aviation, Construction.

New York, New York, US

--Senior executive responsible for roadmap, vision and P&L for two B2B SaaS visibility and collaboration platforms (Supply Chain and EDI Visibility), and productized services offerings.--Increased development team velocity by 70%, improved roadmap and release date accuracy by 75%.--Collaborated with Sales and Marketing executives to bring a new Enterprise.

New York, New York, US

Led an exceptional Product Management team across a broad product portfolio of 12 unique B2B and B2C products. Focused on maximizing software development value, operational efficiency and business partnerships. Increased release frequency by 4x and reducing rework by 50% and reduced enterprise client churn from 15% to zero over four year period.

New York, New York, US

Formed company’s first PM team and grew it from 2 to 7 staff. Structured roles and responsibilities for mobile, e-commerce, analytics and marketing operations for 6 distinct software products. Increased online sales by 50%, grew mobile sales from zero to 15%, acquired clients in new market vertical, decreased venue onboarding costs by $10k/venue.

New York, New York, US

Grew online sales from 12% to 40% of total sales, reducing COGS by 15%. Reduced call center sales volume by creating and enhancing e-commerce platforms for all sales channels. Designed and launched websites for wholesale distribution, discount pricing and booking operations. Launched and optimized email marketing program with CRM data integration.

Planned and managed the official website and webcast for the 2000 Tony Awards. Interfaced with telecast team and technology partner (IBM), developed UI and content strategy, oversaw site design, and covered live and backstage events.

Managed client relationships, performed financial and economic analyses, designed and delivered presentations, and performed market research (primary and secondary).