Drive demand generation and customer engagement across various marketing channels for a series-C AI Fintech startup. * Content Strategy Planning: Devised a comprehensive content strategy for the quarter, focusing on multi-channel engagement and thought leadership—planned content production to align with key performance indicators and organizational goals.* Lead Conversion Initiatives: Identify high-impact opportunities for lead conversion, coordinating with internal teams and external agencies to bring strategies to fruition. Streamlined cross-channel marketing processes, delivering enhanced synergy between content and campaigns.* Email Campaign Management: Take charge of email strategy and planning, utilizing Hubspot for email creation and dissemination. Regularly analyze email metrics to identify optimization opportunities, driving a 22% increase in open rates and doubled click-through rates.* Analytics and Reporting: Conduct thorough campaign reviews to ensure a positive ROAS and favorable performance metrics across the board. Implemented dashboards and automated reporting systems in Hubspot, incorporating attribution models, content and campaign tracking, as well as sales stage and revenue metrics.* Paid Media Campaigns: Collaborate with external agencies to steer paid search and social campaigns, keeping demand generation goals at the forefront. Regularly scrutinize reporting data, furnishing actionable insights for ongoing optimization.

Oversight of the Global performance marketing team driving advertising technology and media spend with a focus on revenue impact and optimization.* Team Leadership and Stakeholder Collaboration: Engineered and restructured a high-performing global marketing team, often exceeding lead generation targets. Fostered strong relationships with agencies, and collaborated closely with internal departments such as product marketing, sales, and creative teams to yield product-specific outcomes.* Executive Reporting: Delivered in-depth analytics and performance insights on a weekly basis to executive leadership, providing the data necessary for informed strategic decisions.* Financial Oversight: Managed a $20 million annual media budget, with meticulous attention to tracking spend and optimizing CPA.* Multi-Channel Demand Generation: Led initiatives across various paid media channels, including Search, Display, Social, Affiliate, and Account-Based Marketing (ABM), with a focus on harmonizing strategies to achieve lead acquisition goals. Executed transition from Demandbase to 6Sense.

Drive demand generation process to sales pipeline for new B2B SAAS product (startup) to IT leadership and data security professional customers.* Own the end-to-end process of tracking the sales funnel and delivering regular insights to the business; define and deliver techniques to improve the funnel performance for sales management. * Develop and run digital marketing campaigns (email, social, paid, video/audio), analyze and optimize performance.* Work with Sales and SMEs in the development of content to target personas throughout the customer lifecycle related to demand generation and sales nurturing * Build marketing to sales pipeline in Hubspot, train sales team on the CRM process, and identify opportunities for sales process improvement.

Strategic planning and implementation on digital marketing projects of a growing global beauty brand.* Led strategy for product, campaign, education, and e-commerce initiatives. Work closely with the creative team and agencies to manage implementation.* Developed process and lead execution of digital content and customer communications including social media, video, blogs, email, and podcasts.* Supported the launch of e-commerce and website redesign (Wordpress and Woocommerce). Focus on customer experience pipeline and search engine optimization.

Led demand generation, and digital marketing strategy and initiatives for two boutique expedition travel companies; International Expeditions and Zegrahm Expeditions. I began as the Digital Marketing Manager for International Expeditions and was asked to relocate to Seattle, WA summer of 2017 to take on the expanded role. In this role: - Created a multi-channel marketing strategy and campaigns based on data and industry trends. Built timelines and led a 7 person team through asset development, campaign implementation, and KPI measurement and reporting.- Drove event participation and strategic partnership strategy and planning. Developed relationships and managed sponsorships and partnerships with The Nature Conservancy, Seattle Art Museum, Seattle Opera and World Trade Center.- In collaboration with sales leadership, developed the marketing and sales CRM pipeline process using Hubspot. Developed and documented best practices, trained and supported both teams, exceeded both lead generation and sales conversion goals within 18 months.

Cadence Bank is a mid-sized, publicly-traded bank with branches in Texas, Alabama, Mississippi and Florida. During my time with Cadence, I focused on building digital marketing and digital customer support functionsWhile at Cadence I : - Managed the bank website redesign project and content management system migration to Drupal. Worked with the digital product team on the alignment of the online banking functionality. This resulted in a successful (on time and under budget) simultaneous launch of the new website, online banking system, and banking app.- Led strategy and agency oversight for paid digital media campaigns both in-house using Google analytics and with media partners and buyers. Aligned creative, timing and retargeting with television commercials, radio ads, and print ads.- Drove marketing and customer communication strategy including implementation of HubSpot, development of email marketing campaign projects, set goals and developed sales and customer service workflows.

I worked as an on-site contractor for NRG, on projects for the Reliant Energy brand. My team provided support analysis, planning, and implementation of large consumer and business retail web/digital projects. NRG is the leading integrated power company in the United States. A Fortune 500 company, NRG is the nation's largest and most diverse competitive electric generation portfolio and leading retail electricity platform. - Senior Business Analyst on RELIANT.COM SDL Tridion CMS migration and website redesign project. In the role, with the help of my team I : - Wrote the business requirements documentation and worked closely with the web development team, and business stakeholders to translate functional requirements and deliver the project- Supported the content migration team and helped manage training and process documentation. - Lead complex transactional UAT testing process and worked hard to deliver a seamless process for customers to shop for and purchase electricity as well as pay bills and manage usage

I spent six amazing years in various roles at The University of Texas MD Anderson Cancer Center. Rated in the top 2 of Best Hospitals in Cancer Care by U.S. News & World Report for 28 years in a row, MD Anderson employs 21K people across its nine campuses. - Developed then-new online and social media channels in an effort to offer 2-way online communications channels for patients, physicians and researchers with an emphasis on HIPPA compliance. I was the first person hired for this role. It went on to grow into a department called Integrated Communications in Q3 of 2011. - I was instrumental in writing one of the first sets of social media use guidelines for a hospital. I collaborated with my counterparts at The Mayo Clinic, Cleveland Clinic, Memorial Hermann, and a number of other hospitals. - Led online content strategy, and built a 4 person team to support developing online content. Produced the organization's first blog; Cancerwise. We went on to produce a second, research-focused blog; Cancer Frontline. - Produced two podcasts Cancer Newsline and Patient power. This content became the core of MD Anderson’s online content library. Grew the library by empowering other content producers to bring print publications online. - The work done by our team was covered in Business week, Oncology Times, and various healthcare marketing-focused publications. I was also invited to speak and serve on committees for Texas Hospital Association, Houston Interactive Marketing Association, and SXSW Interactive Conference.

Managed the of the online marketing program for mdanderson.org and the MD Anderson intranet- Responsible for user experience and content development on the website. - Review and approval of department online content including taxonomy, content structure, SEO. Assisted departments development of content and meeting analytics goals. Provided CMS training for new users and documentation of best practices. - Managed paid online marketing efforts including Google Ad Words and display campaigns. I assisted with landing pages and microsite development. I worked closely with the marketing department to support offline and media efforts. - I was also charged with email marketing and press release distribution support, strategy and analytics reporting.

I loved working for the YMCA of Orange County! In this role, I provided strategic direction and guidelines for brand communication and marketing for nine YMCA branches.- I managed production and distribution of print and online program guides. This included editing, helping out with pre-production and layout and final approval.- My favorite part of the role was working on creative campaigns for offers and activities like new year membership drives and summer camp. I worked on everything from mailers, to customer engagement collateral, print ads and radio commercial to annual reports and in-branch signage. I worked on each project from conception and budget to vendor management to press check and sometimes beyond. - This was my first real management role. I was supported by the web designer and I started an internship program. I proposed the program to HR, hired and managed the summer and fall interns.

Marketing support for branch and online sales (b to b) of telecommunications products and warranty services• Marketing material development • Creative design and development of direct mail, and technical specification sheets• Distribution including database administration of direct mail• Trade show and sales conference planning, booth scheduling and support• Promotional material design, purchase, order and inventory• Booth and equipment shipping and inventory• Development of the company’s first e-mail marketing campaign program• E-commerce website updates, marketing and optimization

Held positions of both print marketing designer and web designer as marketing support for branch and online sales (b to b) of security and telecommunications products and warranty services• Development marketing materials, including product catalogs and technical specification sheets• Design of product websites including e-commerce site development• Design and media buys of banner ads and web ad • Development of the company’s first e-mail marketing campaign program

Administrative support for broadcast programming marketing and communications department