Experienced brand building leader with expertise in developing marketing strategies globally that drive brand awareness and revenue across all retail channels. An entrepreneur and creative writer at heart, my approach applies a balance of analytical rigor and innovative creativity to channel-centric methods of brand messaging.

⮞ Promoted x2 from Senior Brand Manager to Director of Marketing to present role overseeing brand and marketing strategy implementation and directing day-to-day marketing operations, to drive brand growth and enhance consumer brand experiences. ⮞ Developed new product innovations and increased existing product profitability for diverse brands, including Montecristo, Aging Room, Romeo y Julieta, H. Upmann, Vega Fina, Trinidad, Saint Luis Carenas, and Henry Clay.⮞ Launched/executed targeted omnichannel brand marketing campaigns communicating brands’ products, services, and value propositions across multiple touchpoints to drive consumer engagement.⮞ Led product development process from ideation to completion and delivery to consumer, including establishing marketing strategies for product lifecycles in collaboration with interdepartmental and cross-functional teams.⮞ Influenced consumer buying decisions for brands through implementing calculated pricing strategies based on analyses of market conditions, consumer demand, and competitor price comparisons.⮞ Created brand standards for consumer-facing communications to drive brand message continuity across media channels, including print advertising, social media, PR, and POS execution.⮞ Served as key contact for legal and regulatory counsel to ensure FDA and trademark compliance, and managed multi-million-dollar budget for brand and marketing department.⮞ Built and led high-performing teams, including incentive program commercial team, supported business development objectives, met or exceeded sales targets, and increased distribution while elevating brand awareness.

Summary: Leader in the strategic management of the Elizabeth Arden and Licensed Fragrance brands with goal of driving budgeted sales and profitability.⮞ Promoted x3 from Regional Marketing Coordinator, Associate Marketing Manager, and Global Brand Manager to present role providing leadership and strategic direction for marketing campaign development and brand strategies.⮞ Managed brand portfolio for 200+ product launches to meet/exceed sales goals, including developing go-to-market (GTM) strategies and maximizing productivity by defining target audience, researching competition/demand, and managing the sales lifecycle.⮞ Development and managed $60M annual Travel Retail (TR) Exclusive program, including leading overall TR channel retail marketing vision and strategy to drive consistent messaging in duty-free channels globally.⮞ Achieved steady YoY brand and key category growth in Global Travel Retail ($300M annually), including managing creative lead initiatives on best-in-class retailer activations.⮞ Developed and executed 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and disruptive in-store presence.⮞ Briefed Product Development team on promotional Travel Exclusive sets, collateral required to meet consumer demand, retailers’ needs, and to elevate brand performance.⮞ Led the Visual Marketing and Creative teams in the development of all in-store & promotional materials.⮞ Managed development and implementation of business/brand strategies for TREX promotions and key launch communications, forecasting and inventory management of brand portfolio.⮞ Supported business develop relationships with key retailer partners, inclusive of creating sales materials for meetings, in-store merchandising proposals, displays, and providing direction for in-store assets.

Support Elizabeth Arden portfolio brands with the development of the business strategies and implementation into the Travel Retail channel with a primary focus on Consumer Marketing assets/campaigns as well as Product Marketing. Work cross-functionally throughout the organization to ensure accuracy and strong communication across all departments.Key Responsibilities⮞ Liaising between Global Marketing, Commercial and Operational Teams to drive strategy, planning and execution of all marketing initiatives – with a strong Consumer focus.⮞ Implement marketing calendar and 360 programs, adapt global marketing calendar to meet market needs, develop and guide execution of applied marketing strategies to maximize sales, profitability and market share.⮞ Develop and execute all TR exclusive activity. Take the lead in creating set concepts and maintaining cost, production and all support required to promote the product.⮞ Drive consumer-facing initiatives including assortment, TR-exclusive development, visual merchandising and promotional support from concept to execution by working with cross functional teams.⮞ Monitor all program sell-in and provide feedback to the teams. Identify market trends; maintain awareness of competitive activity in the Travel Retail Channel. Monitor and control excess and slow moving items.⮞ Manage COGs for all brand and Travel exclusive programs.⮞ Analyze and monitor mix of business, category trends within the channel to help build a marketing strategy to drive sales.⮞ Ensure proper SKU management and offering, correctly weighted product mix and current sales objectives are reflected in saleable product forecast, review forecasting of new products and TR exclusive items with VP of Marketing.⮞ Communicate regularly with the teams to understand and identify their needs; communicate brand guidelines. Develop sales cycle material for all presentations requirements.⮞ Develop brand goals, budgets and plans for the America’s TR region

Marketing professional that is focused on the consistent drive to execute brand guidelines and best in class execution through the development and facilitation of Global POS tools, Activations and customer focused deliverables for Global Travel Retail (APO, EUROPE, MIDDLE EAST & AMERICAS) and Americas DistributorPlanning/ Development⮞ Develop and maintain activation calendars based on global strategy focuses⮞ Launch Classifications by defining innovation expectations and deliverables⮞ Develop and monitor GTM tool kits and creative time frames and deliverables⮞ Development and ownership of execution needs for Global Travel Retail Exclusive program⮞ Develop innovative ideas for launch assets⮞ Work cross functionally to develop Global POS tools⮞ Prepare innovation forecasting benchmarks for Americas DMTR teamsCreative⮞ International Marketing lead in development of in-store marketing tools⮞ Develop with Creative region-specific tools such as airline listings and merchandisers⮞ Manage in-store marketing tools to ensure consistent global brand aesthetic Execution:⮞ Provide trade execution tactics and strategies via Merchandising Guidelines, Planograms,and Go To Market Tool Kits⮞ Consistently drive to execute brand guidelines and best in class execution⮞ Create and maintain master retail decks for use across various DMTR regions⮞ Work with vendors on in-store installations and promotional spaces ⮞ Global planograms development and disbursement⮞ Execute press events for new launches⮞ Organize and support annual participation in trade showsOperations:⮞ Direct responsibility for Global Travel Retail and Distributors marketing and operational functions⮞ Marketing leads across various platforms ⮞ Agency liaisons to corporate partners, MAD, Retail Access, Displayer, etc. ⮞ Prepare analysis, product benchmarks, and business reviews for division⮞ Fact sheets and forecasting process improvement task force

⮞ Passionate marketing professional with a demonstrated ability to deliver successful brand strategy execution in consumer-focused markets seeking a position where I can share my experience and enthusiasm for the marketing and the sale of consumer goods.

⮞ Provided C-level executive support to Chief Financial Officer and Chief Accounting Officer of publicly traded REIT. ⮞ Managed 180 employees nationwide and oversaw administrative operations and development of custom marketing/sales presentations to prospective investors, developers, key customers, and interested parties.

⮞ Provided executive-level administrative support to Senior Managing Director of Private Equity and managed daily office functions.⮞ Created PowerPoint presentations for sales proposals, marketing, and board of directors’ meetings; planned meetings and annual client conferences, including budgeting, invoice tracking, and expense reporting management.

⮞ Managed administrative office building operations while providing high-quality service to build long-term customer relationships. ⮞ Led property management support and maintenance teams to provide best-in-class customer-focused experiences throughout the property, including leading cross-functional teams in compliance of corporate objectives, policies and standards. ⮞ Coordinated event programming and assisted General Manager in driving overall employee engagement with a focus on creating and maintaining a community atmosphere in the workplace.⮞ Oversaw management of third-party maintenance contractors to ensure compliance with contractual obligations.