Playing a key role in growing a start-up into a multimillion-dollar a year business by combining solid business acumen with the creation of an exciting in-person and online customer experience.Managing all marketing efforts and activities within the company.Driving qualified traffic to sales (customers) and acquisitions (clients), resulting in an average 33% annual increase in gross sales over five years.Maintain effective communications to ensure that relevant company functions are informed of objectivesOverall responsibility for brand building, management, and corporate identity.Experiment with a variety of paid and organic acquisition channels (content creation/copywriting, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, etc.).Manage development of brand for two subsidiary start-up companies (including one SaaS) born from success of parent company.Create copy for press releases, ads, social media and email campaigns.Conceptualize and design print and digital media including banners, sales and business development collateral, presentations, and special events.Govern email campaigns (averaging over 55% open rate and over 14% click through rate with a 99.8% deliverability rating).

As a freelance professional, I excelled in an environment requiring tight deadlines and pinpoint accuracy while allowing for creative freedom and work-life balance.Produce internal and external marketing materials for clients’ end-audiences.Develop website materials and manage information flow for site updates.Create dynamic branded corporate, sales, and promotional presentations.Conceptualize, create, and edit sales and informational video clips utilizing various technologies.Manage fundraising events from concept through post-event evaluation.Liaise between vendors/contractors and clients to meet deadlines and budget requirements.Layout and design print media including sales slicks, banners, and event programs.Create copy for press releases, sales sheets, brochures, ads, reports, and presentations.

Successfully produce, manage and execute a wide variety of events (ranging from internal gatherings to large-scale trade show presence) creating a more recognizable brand for the company.Set objectives and manage timelines and expenses to comply with budgets.Develop and manage various communications for events (web, mailings, email, ads, etc.).Integrate business strategies and goals with events to ensure appropriate ROI.Provide collaborative guidance to internal clients during planning sessions.