Jennifer Weaver, Mpa Email and Phone Number

I oversee the Utah State Bar's communication strategy, and work with all forms of media, including digital, print, social media, and audio visual to inform Bar licensees about Bar events, Bar benefits andservices, compliance requirements, volunteer opportunities, and legal and judicial news. I also promote legal services and relevant Bar programs to the public and inform the public about the function of and the importance of the legal system, lawyers, and the judiciary in society. Core duties include:1. Create and distribute a bi-monthly e-bulletin.2. Create and distribute daily social media content.3. Update news and photos on Bar website landing page. Work with Bar IT staff to ensurewebsite is updated and functioning.4. Prepare content for the Utah Bar Journal.5. Ensure timing & uniformity of messaging across publications, websites, and socialmedia platforms.6. Update and maintain all customary communications calendars, master plans, anddisaster plans.7. Hold regular meetings with key staff to plan communications activities around upcomingBar events and programs.8. Provide the Bar staff with training and guidelines to ensure compliance and consistencyin messaging, marketing & outreach efforts.9. Develop a master style policy or guide for use by Bar leadership, departments, andvolunteers as they submit content for Bar media platforms.10. Work with Bar staff to develop a library of common notices, posts, and pressinformation for use by Bar leadership.11. Collect and analyze established metrics to monitor progress of programs and to refineexisting communications strategies.12. Work with the Executive Director to design and implement communications programs.13. Provide support & guidance to Bar Section and Committee leadership to promoteawareness & engagement.14. Develop relationships with local law schools to help foster awareness of the Bar and toprovide transition & integration information to students as they prepare to join theprofession.

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In my tenure, I devised and rolled out a robust communications strategy that heightened both internal and external awareness. By introducing standardized operating procedures, I ensured department-wide compliance. I was at the forefront in navigating critical updates, managing potential pitfalls, and positively influencing key stakeholders. I adeptly handled public information issues in line with Utah Code 63G-2, built strong ties with media, political figures, and government bodies, and played a pivotal role in organizational committees. Beyond championing our agency's mission and liaising closely with legal departments, I also oversaw our agency's online platforms, boosting user engagement. My multimedia efforts, ranging from newsletters to videos, achieved remarkable reach, and my proficiency in social media and content management yielded significant growth and engagement.

I spearheaded the reinforcement of the Cholangiocarcinoma Foundation brand, guaranteeing its consistent and favorable portrayal across all platforms. By implementing data-driven methods and closely monitoring engagement metrics, I continuously refined our communication tactics. I adeptly managed our communications budget, ensuring full compliance and resource efficiency. Under my leadership, a talented team of communications, marketing, and design experts flourished. Our multi-faceted strategy enhanced stakeholder outreach, utilizing platforms like our Cholangio Heroes podcast. My collaborations produced a wide range of communication materials, while my efforts in fostering ties with media, influencers, and community leaders amplified our reach. Moreover, I ensured the Foundation's prominent presence at industry gatherings, providing essential resources and materials on time.

I established key content syndication partnerships with leading broadcasters including Sinclair Broadcast Group's West Region stations, CBS, and AP, widening our audience and enriching content variety. As the leader of a 6-member team, we collaborated closely with various media professionals to produce premium digital and broadcast materials. Under my direction, we transformed KUTV.com and the 2News app's digital content approach, realizing a remarkable 271% boost in views over 3 years. I personally crafted up to 30 online narratives daily and pioneered three shows for Amazon Alexa. Moreover, I was at the helm of KUTV's social media expansion, achieving a 150% growth in followership over 3 years across numerous platforms. I also curated a Daily News Alert Email, reaching approximately 100K subscribers, and was the producer behind the Take2 podcast, consistently garnering a significant listener base.

In this role, I wrote corporate press releases and video scripts to champion company announcements, securing viewer engagement. By fostering strong bonds with stakeholders and overseeing investor relations, I cemented our company's credibility. I orchestrated email marketing endeavors using Campaigner and Campaign Monitor, and diligently managed our social media presence. Using Zoom, I hosted virtual training sessions and executed high-quality live streams to captivate extensive audiences. Furthermore, I championed branding efforts, crafting compelling product descriptions and supervising the visual appeal and compliance of product packaging and labeling.

I mastered an extensive array of design and editing tools, such as Adobe Premiere, Illustrator, and Photoshop, enabling me to produce top-tier video content, graphics, and print materials. I optimized website content on WordPress with a keen focus on SEO using the Yoast plug-in and spearheaded effective email marketing campaigns with platforms like MailChimp and Campaigner. I created compelling whiteboard animations with tools like RawShorts and VideoScribe. Representing my brand at major trade events including TechMunch and FitCon, I led affiliate marketing strategies and boosted online engagement with influential brand advocates. Additionally, I managed our company's social media profiles, organized virtual training sessions via Zoom, and conducted live-streaming events to engage a broader audience.

In this role, I successfully led public relations efforts, crafting FAQ sheets, PIPs, and handling media relations, complemented by my production of regular CSR reports. I was proficient in website administration using Adobe CQ4, navigated through crisis situations, and diligently managed our social media channels. I streamlined our online content by implementing an editorial calendar and utilizing tools like Shoutlet, ensuring both consistency and quality. I used my Excel and PowerPoint skills to create compelling industry presentations and reports. My creativity flourished as I designed eye-catching banner ads and culturally relevant memes. I actively sought recognition for our company's achievements by submitting award applications and meticulously planning major events, including a global convention and meaningful community service activities.

• Monitor media outlets from numerous sources to ensure content for nine hours of news • Supervise staff of three assignment editors• Story assignment to photographers and reporters for coverage of all news broadcasts• Create long-term planning and set-up of sources for sweeps pieces and other enterprise stories • Research and confirmation of information, including filing GRAMA and FOIA requests• Associate Producing and Web Producing

• Supervise staff and edit work of three reporters: sports and general reporting• Supervise 20 freelance writers; opinion and feature reporting• Write columns twice a week and general reporting • Site administrator of SouthernUtah.MomsLikeMe.com • Content management and assignments for weekly16-page tabloid• Budget and administer expenses of reporters• Blog and critique the newspaper weekly• Post and create poll question for website weekly• Created editorial policy/Editor/Opinion Page Editor• Event planning such as political debates, symposiums and workshops