Jen has 20 years of international experience working for global brands across B2B, B2C & Healthcare, specialising in audience mapping, brand & messaging strategy, lead generation & activation campaigns, working across agencies in Edinburgh, London, Paris and New York and her beloved Manchester. In between Jen has also gained a medical degree and ran her own natural health practice. She brings a wealth of digital marketing experience spanning the food & drinks, financial services, law services, IT, bioscience, food processing, animal health, engineering, biotechnology, pharmaceutical and medical device sectors. Her highly perceptive nature allows her to quickly identify the most important critical insights in the digital and social space that drive better marketing ROI for clients. Internally she has been the key driver in developing the branding, values and NPD for the agencies she has worked for. Her ability to nurture and positively charge both clients and colleagues, make Jennifer a highly valued strategist. Jen is a passionate health and wellbeing advocate, fascinated by human behaviour, data & psychology and loves how AI is boosting insights generation, creativity & innovation in the agency world.