• Develop commercial and brand strategies for the fastest growing product in foot and ankle, PROstep MIS. • Developed and executed national direct to patient campaigns to support bunion/forefoot growth. Including development of patient website, surgeon locator tool, digital strategy (influencers, SEM, paid social), adobe analytics tool and print collateral. o Won Marketing Communications Campaign of the Year 2023• Defined strategy and execution of PROstep MIS integration into MedEd and SaleEd platforms.• Developed and launched VR offering in 2022 to support learning journey.• Created content and executed entire sales ed training program for F&A organization. Includes new product education prior to commercialization.• Collaborated with MedEd to define training objectives, execute regional and national programs, and digital on-demand surgeon education options.

• Provide clinical and technical support for Mako Robotic Assisted total and partial knee arthroplasty, and total hip arthroplasty procedures.• Developed national MPS on-boarding SOP, recognized at national sales meeting. Train, coach and mentor new A/MPS.

• Cross-divisional collaboration with strategic sales and multiple product lines to surgeon utilization and ADS growth in outpatient, ASC, and private practices.• Developed a virtual sales education program to drive product adoption and enhance surgeon education.

• BD and operational oversight of +$6M territory including hospital and ASCs • Collaborated with health system senior management, internal and external functional departments to maximize financial and clinical performanceo Five-time Excellence Award recipient with 100% contract retention• Leadership and development of 16 FTEs including sales and marketing leaders.• Responsible for new surgeon recruitment, adoption of clinical objectives, and market referral development.

• Oversight of surgeon KOLs, education and leadership development program. Included successful project management of a digital scorecard product launched nationwide.• Utilization of data management to develop ways to improve surgeon engagement across care continuum. Increased utilization by 37%

• Provide education and support to over 3,600 surgeons across Hospitals and ASCs nationwide in collaboration field leadership. Developed and led SaledEd program.• Support field level executives with sales education programs to drive optimal site performance and top line revenue growth.

• Develop and implement strategy to increase revenue including PCP and referral development program. 18% ADS growth. • Manage and support development of 4 FTEs.• Oversee all financial activities including P&L, A/R, supplies, daily charges and patient collections. 33% YoY reduction in expenses.