In my 6 years at DCS Group I predominantly worked with Unitas Wholesale (previously Landmark & Todays buying groups); beginning with managing the individual members (KAE & NAM level) then progressing through to owning the Head Office relationship and team of DCS National Account Managers.I was responsible for delivering against all sales and margin targets whilst growing market share for our suppliers within their relevant categories. A major part in the role was to aid suppliers and help educate on the wholesale sector, building strategies to ensure their NPD has the correct route to market to gain maximum distribution. Key responsibilities: Managing supplier investment, building and implementing JBPs which deliver against all KPIs, building and delivering strong promotional plans, tracking and monitoring customer investment, delivering against volume and value forecasts, owning all finance related matters such as rebates, accruals, processing and tracking invoices and claims.

In my role as RFM on the Premier Foods account I looked after a team of 4 BDEs across the Southern region.In this role I was able to transfer my skills as a successful BDE and use my experience to recruit, coach, develop and motivate my team to success. I assisted my team in developing key accounts within their territories ensuring that they achieve YOY growth; along with encouraging them to use initiative and creative thinking to fill GAPs in distribution and complete the key objectives set by the client.Major Achievements:• Recruiting all team members and training them to my high standards; we were the highest performing team on the account.• Developing a new team to achieve a result of 98% distribution Vs a target of 95% in my 1st year.• Proposing and implementing specific changes to the ways of working to aid the efficiency and performance of the account.• RFM of the year 2014 encompassing both the Grocery and C&C accounts.

Whilst being a BDE on the Premier Foods account it was my role to maximise sales opportunities at local level and create additional sales at Point of Purchase whilst ensuring maximum distribution was achieved across my territory. Using initiative and being pro-active was very important in my role and helped in various aspects of my role including ensuring JBPs were agreed and implemented. I looked for and acted on any opportunities to drive distribution out of depot into independents – Retail club activity / Telesales / Gap analysis.Major Achievements:• Development of key relationships within the C&C sector; in particular in AF Blakemore, East End, Bestway, and Dhamecha ensuring all orders and objectives are fulfilled.• Consistent over achievement of KPI’s and ensuring maximum distribution and branding space.• Drove growth across my territory both in and out of depot; I used promotional tools available and year on year sales data. I proposed deals to the BAM’s to drive volume opportunities and encourage year on year growth for both customer and client; with which I had great success.

I was a Specialist Cruise Consultant for one of the largest cruise agencies in Europe. This was office based and the majority was done via the telephone working with conversion rates, targets and KPI’s on a daily basis.Major Achievements:• Generated £1.6 million in sales and over £118k in profit over 12 months.• Consistently in the top quarter of the company (measured on profit achieved).

As a Sales Executive for Volkswagen, my role was to identify and secure new customers, qualifying their needs and expectations, in order to sell the product. I did this by following a sales process from the first point of contact until the delivery of their vehicle. NPD was a big focus for the brand often resulting in ad-hoc initiatives.Major Achievements:• Consistent upper quartile Sales Performance.• The ‘art’ of negotiation.

My position as Sales & Marketing Executive involved managing numerous existing territory accounts within the Midlands region and large Key House accounts such as ‘Hobby Craft’. My targeted marketing strategy, not only focused on the growth and development of existing accounts, but on the introduction of new clients. This was achieved through cold calling, field sales, and continuing to have contact with leads from exhibitions, open days, demonstrations and workshops. I focused on gaining excellent product knowledge, ensuring I could advise clients how to get the most out of our products and how best to display them.Major Achievements:• Winning new business across the Midlands.• Developed proactive methods to understand the needs of various customers such as meeting with them, or sending my group of Demonstrators to help launch new products they had purchased.• Responsible for organising the annual NEC exhibition, along with many seasonal Open Days.• Selected from the UK sales department to attend the largest Craft exhibition in Frankfurt. This presented me with the opportunity to work in a cross functional team including the Export department, to develop links in the European market and meet with several Kuretake Co Ltd (Japan) Directors and leading Managers.