Lead global sponsorships creative strategy, cause marketing & sustainability initiatives, and multisensory branding.

Developed the digital strategy and content creation for our Global Sponsorship properties and Brand Ambassadors, including – The Open Championship, League of Legends, Rugby World Cup, Lionel Messi, and Naomi Osaka, among others. Manage the League of Legends social strategy & the @MastercardNexus Twitter handle; a channel devoted to the Mastercard League of Legends sponsorship.

Developed the digital strategies and creative content for our global sponsorship properties and communicated content across the regions for global amplification. In addition to developing native creative content, this included Influencer led campaigns for The Open Championship 2019 and Rugby World Cup 2019 and a crowdsourced campaign for League of Legends.Created the global digital strategy for The Red Ball, a campaign leveraged by 40+ markets that featured the most iconic names in sport.

Led the digital marketing strategy for Parker NY with a focus on building the brand and new customer acquisition. Increased eCommerce revenue by restructuring and optimizing all performance media channels (paid social, SEM, programmatic, and affiliates), growing the email database, and establishing 3rd party brand partnerships with Influencers and like-minded brands. Initiated a monthly creative campaign structure to better establish the brand identity.

Day-to-day client lead for Fisher-Price, Mattel, Barbie, American Girl, Toyota, and Canon. Responsible for ensuring full team alignment across multiple teams - including Media (SEM, social, programmatic, and branding), SEO, Brand Strategy, Social Creative, and Influencer Marketing.

Led the day-to-day client relationships for Victoria's Secret, Bath & Body Works, T. Rowe Price, and Mercedes Benz. Managed brand and performance media reporting and optimizations, including the e-commerce tagging and establishment of KPIs, across client's retail sites.

Assisted in managing the print/TV campaign for the launch of the Actonel Once-a-Month osteoporosis pill (a joint venture between P&G and Sanofi-Aventis).

Assisted in the GTM strategy of the newly acquired brand, Tretorn, by supporting the national sales team with marketing materials and assessing opportunities for growth.