- In charged of Global Marketing for 2 main Korean skincare brands- Mainly responsible for the main korean brand, highly developing K-beauty brand that generated 10 millions of sales in quantity at Olive Young Korea- Responsible for sales-oriented integrated marketing planning and execution for K Beauty products in overseas markets.- PR/Influencer : responsible for the brand awareness among influencers- PR/Press : main contact and management of future press features- Social Media Content Creator : in charged of scheduling, creating & editing contents (pictures, posts, reels)for Instagram and Tiktok- Driving sales in B2B (Overseas clients) and B2C sales (Amazon, etc) by identifying and executing marketing strategies for the key brands based on overseas target markets’ knowledge.- Developing, performing and reporting marketing plans with the purpose of increasing brand awareness, lead generation, customer engagement and conversion to purchases.- Supporting product launches by maximizing potential sales, as well as ongoing business by planning and executing an effective promotion plan.- Coordinating with the sales team to align marketing strategies with the targeted business outcomes, delegating tasks to the design team to create innovative assets.- Managing marketing budgets, setting and meeting the KPIs.- Global Marketing with vendors : Coordinating with vendors to deliver marketing materials with good quality.- Develop products’ communication points, monitor competitors’ activities and beauty trends to recommend improvement areas for the designated brands.- Amazon iIn charge of Amazon store US: sales, stock, advertisements & marketing, promotion, FBA, A+ Content, CS and overall store management

- In charged of Global Marketing for 2 main Korean skincare brands- Mainly responsible for the main korean brand, highly developing K-beauty brand that generated 10 millions of sales in quantity at Olive Young Korea- Responsible for sales-oriented integrated marketing planning and execution for K Beauty products in overseas markets.- PR/Influencer : responsible for the brand awareness among influencers- PR/Press : main contact and management of future press features- Social Media Content Creator : in charged of scheduling, creating & editing contents (pictures, posts, reels)for Instagram and Tiktok- Driving sales in B2B (Overseas clients) and B2C sales (Amazon, etc) by identifying and executing marketing strategies for the key brands based on overseas target markets’ knowledge.- Developing, performing and reporting marketing plans with the purpose of increasing brand awareness, lead generation, customer engagement and conversion to purchases.- Supporting product launches by maximizing potential sales, as well as ongoing business by planning and executing an effective promotion plan.- Coordinating with the sales team to align marketing strategies with the targeted business outcomes, delegating tasks to the design team to create innovative assets.- Managing marketing budgets, setting and meeting the KPIs.- Global Marketing with vendors : Coordinating with vendors to deliver marketing materials with good quality.- Develop products’ communication points, monitor competitors’ activities and beauty trends to recommend improvement areas for the designated brands.

Watch Product Marketing Team 1 – Product Sales Reporting (daily, monthly, ad-hoc)Responsible for business & product sales analysis and reports- Daily/Weekly sales reports for focus project- Monthly sales analysis for Watch, Jewellery and Accessory categories- Sales data preparation for meeting/committee/event/project- Sales result analysis for incentive- Light Input, Budget split for Finance teamLiaise with product managers to provide variable sales materials- Updates Tariff/Watch mapping books- Responsible for various sales materials incl. SIHH book and product list 2 – Competitors Monitoring- Regularly check competitors’ prices and activities based on list of major competitors. - Assist in competitors’ reports done by Product Teams and update price mappings3 – Product Development for China exclusivity4 – Watch Allocation for : - Product Placement in Chinese drama- Local BTQ Event and VIC private view5 – Product information tools and launch materialSupport new product launches - Update launching calendar, product mappings and other material related to productinformation.- Novelty sales forecast data & benchmark data preparation- Stock allocation/sales monitoring by BTQ during new launching period in cooperation with product managers- Novelty sales tracking incl. post-launch measurement

1. Implement new product launches and strive to maintain growth on icons within the 3 categories Makeup, Fragrances and Skincare - Establish the marketing plan with manager- Develop the launch strategy (360 platform) and animation theme that will lead the visual execution and message across all levers activated- Lead launch projects with all departments and spread vision2. Execute the local adaptation of advertising creative material; implement media recommendation for the category looked after- Adapt the brand guidelines on all media support (TV / Print / Sampling cards / Flyers)- Implement all the OOH / TV / Press and Press Sampling campaign liaising with artwork / media agency and central teams- Review media competitors spending and use best practices to recommend actions.3. Develop promotional and trade marketing plan for the categories looked after; work closely with Sales team coordinator to ensure smooth implementation4. Analyse market and make recommendation for local launches- Monitor Sell in / Sell Out results, forecasts, market shares, competitors analysis on a weekly / monthly basis- Work on brand and franchise ambition (Full Year and Phased)- Review the pricing strategy and propose recommendations to ensure correct positioning of the brand in the Belux

Project of redesigning website by coordinating different agencies: - Back-office and Front-office - Tracking- Digital Brand strategy, web usability - Interactive design UX- Management of the actual website: CMS integration, updating, reporting- Experienced with digital analytics platforms (Google Analytics) for digital KPI analysis - Provided weekly and monthly KPI reporting by channel - Supported digital performance analysis and monitoring trends across digital and brick & mortar business - Monitored online performance KPIs and behavior with Radarly Linkfluence - Knowledge of interactive design and web usability- Developed the social media calendar- Launching of search digital campaign (SEM and SEA) - Analyzed SEA performance to ensure all campaigns are optimized - Set up email, integrated HTML & CSS, assisted with email testing and deployment (Mailchimp) - Conducted research across competitive landscape (benchmarking analysis)

- In charged of advising and selling of various timepieces watches, fine jewelry and high jewelry at a local and international clientele,- Development and customer loyalty, - Monitored - Ensured the administrative management of sales records and correspondence with various services,- Checked inventory and restocking,- Opened and closed the watch and jewelery universe.

Budget & Pre-event Management • Optimised event preparation through timeline & check list follow up with related artist agencies • Venue plan / sound / light / show arrangement with artist agencies and venue teams • Artists & Staffs flights / private bus / hotel / entertainment / food & catering arrangement • Market research on potential future artists and locations / venuesOn-site Event coordination • Coordinated internal staffs / artists staffs / venue teams following final schedule • Ensured best venue set up with engineers sound, light, security, VM merchandising

- Provided excellent customer service- Developed good product knowledges- Interpersonal skills build and maintain relationships- Keep up to date with customer’s requirement - Make customers experiencing an emotion moment - Replenished store merchandise - Handled customers’ complaints

- Assisted customers including VIP customers - Maintained high standards of merchandising- Maintain and grow existing clients; keep records of milestones and clients tastes and goals for future purchases- Meet and exceed sales goals- Oversaw transfer of products from one shop to another, alterations and sending parcel to customers’ hotel - Analyzed current products and trends- Adapted to frequently changing and high pressure environments

- Improved the day-to-day implementation of marketing activities- Launched of marketing social campaigns- Implemented SEM, SEO and SEA’s strategies- Tracked performance analysis and reporting- Conducted research across competitive landscape (benchmarking analysis)- Monitored budget and expenditure - Managed website