Jennifer Ann Smith Email & Phone Number

Arlington, Ma

BlackSmith Communications is a full-service strategic marketing communications and social media agency with a focus on serving biotech, high tech, and consumer clients. We also pride ourselves on our commitment to our community and realize that commitment through actively providing services to non-profits.+ Created branding that allowed biotech concern to successfully penetrate Pac Rim market.+ Re-energized flagging webinar program for high tech product that netted 1 in 5 sales record.+ Took Ogilvy-esque approach to change up tired past ad campaign and doubled leads traced to advertising.

Promoted 4 times from initial position of Marketing Communications Specialist.Managed a $1.5 M budget. Developed and drove Marcom strategic vision for all brands across 30 vertical markets; With executive team re-positioned company and efforts culminated in sale to 1.9B dollar player; Accountable for all outbound and inbound marketing activities.Overall Marketing Communications Strategy• Created a Global Marcom Plan partly responsible for expansion from 3 countries to 100+ .• Crafted and implemented fully-integrated digital communications campaigns both domestically and internationally to boost brand awareness and revenue.• Strategized and managed multilingual email campaigns from conception to worldwide distribution resulting in 3x click through rate compared to prior. Digital Marketing • Used SEO best practices to achieve 4X to 10X increase in organic traffic for www.vicam.com.• Oversaw SEM success resulting in 50-60% uptick in overall traffic via PPC which contributed to double the industry average CAGR for the business..• Concepted, wrote, & produced You Tube instructional videos in English & Spanish which ushered in 25% reduction in travel costs in Latin America and 15% reduction in ROW.Trade Shows • Directed global trade show and industry meetings program for 90+ shows (corporate and distributor-run). • Achieved more with less by reducing number of domestic shows attended by 10 percent while at the same time increasing attendance by 20% by using innovative cross-functional Marcom mix including pre- and post- email follow-up.Channel Marketing• Led channel marketing for distribution in 100+ countries worldwide increasing unity of messaging unrivaled in industry. • Grew active relationship with all distributors, while concentrating on areas of greatest ROI, (e.g., Europe, India, China, and Brazil) spending much time assisting in orchestration of their PR, advertising, and trade show efforts and sales followed suit, increasing by 15%.

Hired as an Associate Writer, but due to competency and desire, assumed role of department head in under one year. Orchestrated production of all literature and promotional materials for the company’s top-grossing trade show, as well as overseeing communication with current customers, trade magazines, and also wrote a technical user’s guide for system software. • Produced all collateral including 30-page literature kit & 6-page, 2-color newsletter. • Sought out greater exposure in the industry trades which had not been fully exploited until my arrival. • Composed press releases and supervised production of press kits and slides.

Worked under the Director of PR/Communications and under her direction assisted in the creation of media alerts, press releases, and the orchestration of events.

Served as PR Intern at full-service High Tech PR firm. Under the direction of 2 PR Specialists, participated client conference calls, created call lists, and performed administration functions in preparation for media tours.

Served as Strategic Marketing Intern within the Portable Computing Group. Under the direction of Product Manager and was integral in the launch of LotusWorks1-2-3, including the partial authorship of 300+ page technical user guide and performance of usability testing.

B.A. Cum Laude, English, 3.5 Out Of 4.0

Activities and Societies: Leonard Carmichael Volunteer Society; University Chorale

Education record

Education record

Certificate In Digital Marketing