Jennifer Baker Email & Phone Number

Marketing Consulting Firm providing strategic business consulting using marketing automation and marketing analysis to help companies achieve the desired marketing goals and discover available opportunities and gaps in the current marketing plan.• Identify market segments from identified opportunities or discovered gaps; pulling and scrubbing target lists using Eloqua 10 and integrated data from Salesforce; create methods of attracting and retaining target segments; deliver strategic email campaigns and promotions using Eloqua 10• Create and launch email campaigns with Eloqua 10 Campaign Canvas to introduce new product to existing business clients to an online web store• Plan, create and execute automated marketing while delivering a personalized customer experience for their prospects engaging them in the right audience at the right time in their buyer's journey• Design graphics using Adobe PhotoShop family• Measure and analyze the impact of marketing initiatives on generating qualified sales leads, sales/ROI and engagement by studying Eloqua 10 Insights reports• Utilize Eloqua 10 landing pages and forms to get updated client information, interests, opinions, and contest entries• Manage conference registration and "MarketPlace" presence with Eloqua 10 Event Management• Initiate the use of SMS Text Campaign with Eloqua 10 SMS App to deliver up to date activities on the "MarketPlace" website, remind customers of conference date and activities, gather contestants for giveaways, and deliver on time purchase and product use reminders• Run SQL reports to dive deeper into campaign results to better understand campaign conclusions

Talent

Kemper Specialty® is one of the top auto insurance specialists in the U.S., providing reliable personal and commercial specialty automobile insurance through more than 8,500 independent agents and brokers in over 20 states.• Introduced, planned and launched a successful SMS Text Message Retention campaign - client retention jumped to 61% from 42% which equated to over $20M per year in saved client policies• Successfully completed company rebranding name change with marketing team - consisting of web site redesign with SEO, online bill payments, marketing communications, events, promotional products and other marketing materials for B2B and B2C customers, sales staff and internal employees.• Integrated ExactTarget and Microsoft Dynamics CRM to improve effectiveness of marketing campaigns and communication between sales and marketing• Created, marketed and launched company's first mobile payment website along with a QR Code campaign• Performed gap analysis to execute techniques and frequency of communication, set goals and objectives ensuring achievement of adequate ROI• Identified market segments, created methods of attracting and retaining target segments, delivered strategic campaigns and promotions, either directly to market or through sales channel with the development of tools, scripts, collateral, and education• Recommended and identified industry convention attendance based on expected engagement level and size of potential attending target market. Managed expenditures, set goals and objectives to ensure ROI is achieved• Served as ExactTarget specialist to all company's users

Marketing Consulting Firm providing strategic business consulting, including business plan & sales strategy development for banks, industrial business, clothing accessories business• Developed brand & brand strategy, then introduced new product and services to market• Established web presence and strategy for industrial/mechanical business to obtain larger business segment and larger retention levels• Assembled marketing plans for De Nova GA banks - including research and analytics for new location, federal and site filing, marketing to acquire board members, new employees, initial new clients and also managed plans and budget of opening bank events

• Broadcasting of advertiser information to Comcast viewers• On call “Talent” – Field reporter

The Atlanta Casualty group of companies sells personal specialty automobile insurance. The Atlanta Casualty group of companies became subsidiaries of AFG's Infinity Property and Casualty Corporation (IPCC) in 2002, is the #2 writer of nonstandard auto insurance through independent insurance agents in the US.• Managed eleven-person marketing team responsible for revenue generation, new business and client retention• Coordinated internal & external sales activities by collaborating with Vice-Presidents of Marketing, product management, and outside Ad Agencies• Department liaison Product Management, IT and Internal Marketing creating a more efficient environment

• Created a half-hour show produced twice a month and obtained interviews for entertaining program content• Focused on bringing relevant and interesting information regarding the viewer’s house and life while bringing value to advertisers of Prestige Vision Channel 4

• Executed five-year Strategic Growth plan that grew annual revenue from $1.5 Million to $5 Million• Acquired our single-largest leisure account: The Coca-Cola Company • Assisted in the design and development of a new retail office location selected to facilitate business growth• Facilitated all marketing efforts and events while performing all accounting and office management duties while managing daily sales activity of twelve-person sales team• Played integral part in company’s sale once profitability goals had been achieved

Bachelor Of Science (Bs), Marketing/Marketing Management, General

High School Diploma