Jennifer Beaver Email & Phone Number

New Orleans, La, Us

As the Director of Marketing, I manage and execute strategic and creative digital marketing and communications strategies to increase national brand recognition, engagement with donors, volunteers, partners, and the wider community. My responsibilities include social media management and advertising, content creation, strategic digital planning, search engine optimization, project management, customer segmentation, lead generation, marketing automation, branding, and email marketing. All of these activities are in support of SBP’s mission and organizational goals.

New Orleans, La, Us

New Orleans, La, Us

Responsible for planning, creating, publishing, and monitoring social media metrics on behalf of 20+ agency-supported brands. Developed a social media workflow that is responsive and KPI-driven to deliver on client-set goals—aligned social media functionality with one software system to maximize client delivery and social media services—collaborated with agency clients to ensure effective communication for all social and digital campaign activation. Monitored and reported on social media metrics and performance.

Marketing consultant for a local addiction services and counseling center with multiple locations in the Greater New Orleans Area. I am currently aiding the organization with devising a marketing strategy, branding research, target audience development, and creating a content calendar for strategic communication across multiple platforms.

New Orleans, Louisiana, Us

Responsible for managing marketing activities of a large region with an annual campaign spend greater than $1MM. Partnered with local market leadership and corporate marketing to develop and implement campaigns to build awareness, consideration, preference and loyalty for the company among its target audiences with a particular focus on earned media and event marketing. In this role, I was responsible for maintaining and building a positive public image for the company, which included clear communication of the company’s point of view on various issues.

New Orleans, Louisiana, Us

Served as corporate marketing liaison for market specific communication endeavors, including; advertising, brand management, merchandising, special events, civic and philanthropic contributions. Responsible for corporate contributions and company representation for the Northshore and Southshore LA markets in key community activities and organizations.

New Orleans, Louisiana, Us

Advertising Coordinator for the state of Louisiana, which included a total of six regions. Responsibilities encompassed all public relations, advertising, event production, branding and campaign support for corporate marketing campaigns. Collaborated with multiple business partners including Retail, Commercial and Wealth Management to achieve marketing goals for internal and external publications. Coordinated the creation of market strategy and research reports.

B.A., Advertising/Marketing

High School Diploma, High School/Secondary Diplomas And Certificates