Jennifer Abrams Email & Phone Number

Billerica, Massachusetts, United States

San Diego, Ca, Us

• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Developed and provided hands-on execution of multi-channel and multi-touch marketing strategies for demand generation and customer engagement campaigns – including email, webinars, events, social media, web, content syndication, and collateral.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Outlined campaign tactics, owners, and deadline dates, leveraging Monday.com as a project management tool. Oversaw the creation of content and creative assets for campaigns, monitoring timelines for on-time and on-budget execution.• Hands-on execution of email campaigns utilizing HubSpot and ZoomInfo with integration to SalesForce (SFDC). • Execution of monthly webinars using GoToWebinar and HubSpot. • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Monitored and analyzed campaign performance and provided actionable insights for optimization.• 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborated with sales, operations, product marketing, and customer success to design and implement data-driven growth initiatives that align with business objectives, drive MQL and SQLs, and meet KPI’s to increase revenue.• 𝗟𝗲𝗮𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽: Monitored and managed the inbound lead flow process resulting in faster turnaround time for lead follow-up from the SDR and AE/SE teams.• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ensured consistent brand messaging across all channels and touch points. Worked to enhance brand visibility and reputation in the market.

Milwaukee, Wi, Us

• Owned the development and execution of integrated marketing campaigns.• Managed channel relationships to drive brand awareness and generate leads. Vertical markets included education, healthcare, corporate, government, and promotional sectors.• Worked cross-functionally with product management, web, sales, operations, and customer service to meet company objectives and sales goals. • Lead weekly meetings with product managers and other stakeholders to develop launch plans and manage the production schedule for all deliverables.• Provided creative and content direction, proofread copy and designs for approval.• Managed marketing communications budget including tracking and reporting to leadership.

Burlington, Ma, Us

• Managed the development and execution of marketing launch plans. • Drove collaboration between cross-functional marketing teams in planning, development, and execution of all program deliverables. Including: webinars, global field events, email campaigns, advertising, brochures, whitepapers, sales tools, presentations, and online marketing tools.• Enabled clear and ongoing communications with all program stakeholders to ensure the timely delivery and deployment of deliverables by leading all execution meetings.

Franklin Lakes, New Jersey, Us

• Developed, managed, and executed yearly strategic and tactical plans for marketing campaigns that maximized worldwide brand awareness and generated qualified leads. • Managed the design and development of integrated communication pieces, electronic and print, which included advertisements, marketing and sales collateral, and web assets. Provided hands-on creation of marketing materials using Adobe® Creative Suite products (InDesign, PhotoShop, and Illustrator).• Participated in content creation with product marketing managers and creative agency. • Managed tradeshow planning and execution, including pre-show logistics, event management, and post-show follow-up.• Created, communicated, and controlled production schedules ensuring campaign launch dates were achieved or adjusted.• Monitored and communicated the marketing programs’ budget performance and made recommendations for adjusting tactics and budget assignments as appropriate.• Qualified and managed relationships with creative agencies, design freelancers, photographers, and print vendors ensuring corporate branding guidelines were maintained and project deadlines were met.

Graphic Design And Digital Imaging

Business