• Developed performance-driven advertising campaigns.• Partnered with paid on comprehensive paid media strategies across search, social, display, and programmatic channels to drive customer acquisition, pipeline generation, and brand visibility.• Collaborated with cross-functional teams to align paid strategies with business objectives.• Managed large-scale media budgets, ensuring optimal allocation of resources with minimal variance to plan.• Presented strategy, insights, and results to senior leadership to build alignment and confidence.• Utilized incrementality testing (MMM, Geo-X) to refine strategies.

• Led acquisition and creative strategies, collaborating with channel and regional marketers.• Partnered with Creative to develop high-performing creative assets, incorporating learnings into briefs and playbooks.• Synthesized market insights to inform growth marketing strategies.• Presented global creative insights to cross-functional teams and leadership.• Designed and implemented testing plans to drive growth in key markets and channels.• Fostered cross-functional partnerships to identify collaborative opportunities and share learnings.• Leveraged paid media as a testing ground for product insights.

• Led social advertising strategy in NAMER & APAC, focused on driving on user discovery and signup.• Supported programmatic campaigns and new channel pilot programs.• Developed measurement frameworks to improve program-wide incrementality.• Analyzed performance trends to maximize ROI.• Managed agency partners to continuously optimize for scale and efficiency.• Owned experimentation roadmap to identify growth opportunities.• Partnered with data science, web, product, and design teams to effectively reach and grow Asana’s customer base.• Built a shared understanding of the mechanics of acquisition campaigns and creative testing methodologies through training, testing plans, and performance reports.• Collaborated with regional teams on localization strategies to deliver campaigns tailored to the market.

• Owned all aspects of paid social campaigns including full-funnel strategic proposals for six figure budgets, forecasting, creative performance, and competitive analysis.• Led client communication for all things social across multiple key accounts, providing insights and recommendations.• Measured and evaluated success of social campaigns to inform investment and optimization decisions.• Oversaw two social advertising analysts and provided guidance on day-to-day campaign management.

• Developed digital strategies to drive brand awareness and generate demand.• Wrote blog posts, social media copy, landing page copy, and campaign briefs; managed the development of original content and videos.• Acted as the strategy and partnership lead for a nonprofit partnership with charity: water, owning the digital campaign and event activations for the Spredfast customer community. • Managed contract copywriter, digital marketing intern, and community manager.

• Owned social media strategies to support product launches, events, and always-on content programs.• Analyzed performance data and industry trends to inform the social content strategy and publishing calendar.• Created a framework for international brand social accounts, establishing strategic and operational considerations.

• Conducted influencer and competitive research to inform content creation and partnerships. • Wrote copy for landing pages and explainers, translating insurance jargon into plain english.• Pitched, researched, and wrote original content for The Zebra's online publication, Quoted.• Drove exposure to Quoted content through PR outreach and marketing campaigns.• Acted as interim content editor for five months during which I developed a brand style guide and managed contract writers (reviewing pitches, assigning articles, and editing three posts a week for clarity and brand voice).• Developed SEO-optimized landing pages and marketing strategies.

• Developed marketing messaging for company's transition from design studio to lifestyle brand.• Crafted website and product copy to support brand expansion.• Created promotion strategy for online shop launch and product releases.• Coordinated press, social media, and email outreach to build anticipation.• Managed Instagram content calendar and targeted Facebook advertising campaigns.

• Advised collectors and designers on growing their collections; drove sales accordingly. • Identified opportunities to improve online presence and create community on Facebook, Twitter and Instagram.

• Developed project paths—multi-story mural projects, live screen printing, artist talks, panel discussions, and book signings—from proposals to budget tracking for six art fairs, including satellite fairs in conjunction with Art Basel Miami 2011, 2012, and 2013; and Frieze London, 2012.• Pitched and secured features and interviews with traditional media and key bloggers resulting in frequent coverage in a diverse array of print and digital publications, including The New York Times’ T Magazine, California Home + Design, San Francisco Chronicle, Hi Fructose, Juxtapoz, and Wired.• Created communication strategies and wrote press releases, blog posts, and email marketing copy.

• Assisted the Director of PR with content creation for social and email marketing, gallery exhibitions and artist events.• Interviewed artists and conducted studio visits for the gallery blog.