Jennifer A. Gold Email & Phone Number

Tulsa, Oklahoma

Serve as a media consultant to help business grow in sales through media advertising

Responsible for all marketing, branding, public relations, and developing client campaings. Direct report to Managing Director.

One of the largest media and content distribution firms in the country Responsible for all marketing activities for a 150,000 customer system with approximately $100 Million in annual revenue  Managed a retention staff of 7 and utilized a technical staff of 125 for all product roll outs Implemented a new retention program that saw an a 40% increase in retention utilizing market analysis, this program was eventually adopted regionally and then nationally Developed a media marketing retention program that increased add on sales by 2% per month and increased inquires by 500 call ins per month, this program was also adopted nationally Responsible for marketing of new product roll out of cable modems: deployed a budget of $500,000 for the roll out, coordinated with sales, commercial and technical staffs, sold out all available modems within first three months of product roll out

Independent Credit Union with 9 locations and 365 Million in assets  Created a retention and growth program, based upon market analysis, that increased membership and loan volume 1 to 2% month over month  Developed a marketing program to generate loan volume culled from internal database information. Program increased loan product volume by 5% in 30 days. Designed and implemented marketing campaign to increase membership, program was designed around database marketing. From the time of the campaign OCCU has grown from 20,000 to over 35,000 members Developed five television commercials showcasing different products offered through the credit union to increase awareness and growth.

Key is the largest locally owned staffing service in Tulsa with six divisions Developed the brand identities of the six Key divisions at role out – financial, technical, medical, office, legal, and industrial through different media venues Created an award winning marketing campaign that generated over 1,000 incoming calls a day that filled 50 new jobs a week for Key beginning with the first week of the program roll out