Served on the senior leadership team, reporting to the CEO. Provided leadership and strategies for all aspects of sales, operational budget, product development, and marketing including department infrastructure, staffing, corporate website, and lead generation channels. Devised objectives, metrics, operating procedures, and business processes. Acquired and maintained relationships with trade shows, technology vendors, outside agencies and partners. Oversaw contract negotiations, media relations and corporate communication via social media, email, website, and marketing collateral.Turned an underperforming sales team into a department that increased sales revenue year-over-year.Conceptualized and launched new corporate website built for lead generation, integrated with CRM and marketing automation software, which became the #1 lead source and revenue channel.Improved Google position from page 25 to 1 for targeted keywords, which significantly increased web traffic, lead generation and revenue.Developed and launched go-to-market strategies for new products and rebranded existing products with new messaging, which increased lead generation, revenue, and stabilized attrition. Established pay-per-click advertising; which provided a new lead source and decreased cost per click (CPC) by improving quality scores.Created and managed lead generation campaigns, offering compelling content to targeted customers throughout the buying process via inbound marketing.Initiated and led cross-functional teams to identify business gaps and uncover opportunities, which decreased operational expenses and increased productivity by streamlining processes.Initiated white label agreements and created an affiliate referral program.Incorporated marketing automation which improved brand awareness, transparency, productivity, sales cycle and close rate.

BO Technology provides SaaS technology solutions and managed IT services to businesses worldwide including disaster recovery, ecommerce and web development, SEO, web hosting, and POS software.Hired to establish sales and marketing strategies for a newly minted partnership between BOTechnology and Cegid, a leading player in the digital transformation of companies and a provider of cloud services and enterprise software to fashion, beauty and specialty retailers worldwide. Led a 17-person global team, oversaw operations, and reported to the CEO. • Built department infrastructure; devised sales and marketing strategies; created budget, performance metrics, forecasts, sales quota, and compensation plan; and instituted policies and procedures.• Created and launched sales training, which tripled lead generation in the first 90 days.• Hired a sales engineer to contribute technical expertise during the sales process, which doubled average revenue per sale and improved close ratio.• Established email and pay-per-click lead generation campaigns to increase brand recognition and close rate.• Created roadmap and content for a robust website, and designed marketing collateral.• Established a partner program that introduced a new revenue stream and shortened the sales cycle.

Verio is a global web hosting and SAAS technology provider headquartered in the United States. It is a wholly owned subsidiary of Nippon Telegraph and Telephone (NTT) Communications.Promoted for exceptional sales performance to lead the east coast division of global direct and strategic partner sales which generated annually $80M in revenue; managed 50 employees split into 5 sales teams.• Ranked #1 nationally as a team for 4 consecutive years during my leadership and awarded “Top Sales Manager” every year; 141% of quota in 2009, 131% in 2008, 135% in 2007, and 128% in 2006, and 123% in 2005.• Doubled revenue from 65% to 123% in first 7 months.• Traveled to sales teams in the U.S. to evaluate new hire training, which decreased average ramp up from 6 to 3 months and increased new hire quota attainment, from 71% to 156%.• Overhauled reseller model, which increased annual new partner growth by 67%. • Conceptualized and built the first pre-sales team, which educated buyers, increased lead generation, and revenue.• Initiated referral programs, which reengaged dormant accounts and drove new revenue.• Collaborated with product management and marketing to develop successful online marketing strategies, which increased sales revenue despite a competitive, commoditized marketplace.• Selected, tested, implemented, and successfully managed the proactive chat software for the company website, which became the best lead source for the sales department.• Assisted with the Google AdWords campaign strategy, which boosted lead generation and revenue.

Verio is a global web hosting provider headquartered in the United States. It is a wholly owned subsidiary of Nippon Telegraph and Telephone (NTT) Communications.Promoted within 6 months of employment for top individual sales performance. Hired, trained, developed, and led 12-person team; created and executed solutions-based sales plans and marketing strategies to capture new business and expand existing accounts. • Ranked #1 nationally for 4 consecutive years out of 100+ account executives; achieved Presidents Club 3 consecutive years, Circle of Excellence for 14 consecutive quarters; and awarded "Sales Person of the Year" in 2000.• Achieved 178% of quota in 2004, 167% in 2003, 161% in 2002, 171% in 2001, and 205% in 2000.