Jennifer Allan Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Manage organizational messaging and media relation strategy for Ontario’s organ and tissue donation and transplant agency. Cascade messaging throughout all levels of the organization to ensure consistent communication with external stakeholders and media. Coordinated interviews and facilitate media training for spokespeople (President and CEO, COO, and Chief Medical Officer). Develop and present campaign reports to senior executives; provide quarterly reports to the Board of… Show more Manage organizational messaging and media relation strategy for Ontario’s organ and tissue donation and transplant agency. Cascade messaging throughout all levels of the organization to ensure consistent communication with external stakeholders and media. Coordinated interviews and facilitate media training for spokespeople (President and CEO, COO, and Chief Medical Officer). Develop and present campaign reports to senior executives; provide quarterly reports to the Board of Directors.KEY RESULTS:- Instrumental establishing a unified voice for the organization; built a collaborative culture and cemented an organizational messaging process through change management to ensure brand-consistent messaging.- Developed and implemented an MS Access database repository for all communications, including key messages, statements to the press, and communications templates. - Coordinated with Project Manager to execute the agency’s Annual Report – navigating change in Provincial government and new reporting requirements mid-project; adapted project strategy, schedule, requirements, and milestones. Led multiple process improvements to facilitate the collection of required data.- Spearheaded development of the organization’s first intranet – aimed to reduce overwhelm and reliance on staff emails. Researched best practices, led user interface designed, planned supporting processes, and consulted with stakeholders.- Leveraged internal staff survey data to revamp and revitalize internal communication; oversaw the project to rebuild staff communication and newsletters, incorporating feedback about content and frequency.- Led procurement and vendor selection process for Media Monitoring Service; handled RFPs.- Consistently recognized with “Exceeds Expectations” performance reviews for leadership and project management.- Catapulted donor registrations by 40% over the previous year; sparked unprecedented media coverage for donor awareness month. Show less

Toronto, Canada Area

Toronto, Canada Area

Directed media relations and strategic communication activities within a multidisciplinary marketing and communications team. Forged relationships with journalists, producers, and media influencers; delivered pitches and media releases. Wrote guest blogs and opinion pieces, released surveys and reports, and crafted speeches/scripts for internal spokespeople. Fielded and responded to media requests; coordinated timely responses and utilized internal subject matter experts.KEY… Show more Directed media relations and strategic communication activities within a multidisciplinary marketing and communications team. Forged relationships with journalists, producers, and media influencers; delivered pitches and media releases. Wrote guest blogs and opinion pieces, released surveys and reports, and crafted speeches/scripts for internal spokespeople. Fielded and responded to media requests; coordinated timely responses and utilized internal subject matter experts.KEY RESULTS:- Developed and deployed a National Media Relations Strategy – vaulted organizational awareness and credibility.- Transformed organization from ad-hoc, responsive media plan to a proactive – led change management.- Introduced quarterly themes to support consistent organizational branding and messaging.- Drove improved long-term communications strategy alignment with overarching organizational goals.- Executed launch event for “BroTalk” – resulted in a 2016 Achieving Communications Excellence (ACE) Award. Handled all project management functions, including venue sourcing, vendor management, scheduling, and staff coordination. Show less

Toronto, Canada Area

Led execution of multiple project and events; liaised with executives, media sponsors, and stakeholders. Coordinated audio/visual requirements, branded signage, press releases, and marketing content. Handled all media activities, directed volunteers, documented project details, and reviewed outcomes to compile lessons learned for subsequent events. Large-scale media events included, red carpets and press conferences at eight WE Charity stadium-sized events (WE Day) per… Show more Led execution of multiple project and events; liaised with executives, media sponsors, and stakeholders. Coordinated audio/visual requirements, branded signage, press releases, and marketing content. Handled all media activities, directed volunteers, documented project details, and reviewed outcomes to compile lessons learned for subsequent events. Large-scale media events included, red carpets and press conferences at eight WE Charity stadium-sized events (WE Day) per season.KEY RESULTS:- Created an electronic press kit (accessible by URL) that served as a centralized repository for all media; included event details, backgrounders, and celebrity/VIP information.- Orchestrated We Walk 4Water event (10-day walk from Edmonton to Calgary; support of international clean water projects).- Managed all scheduling and support staffing (20 team members); including advance teams to set-up community events.- Liaised with educational institutions for 10+ presentations and events along the walk route.- Led daily logistics and transportation for staff and participants. Show less

Graduate Certificate, Public Relations

Honours Bachelor Of Arts, Minor In Business