Strategist for Citibank account

Clients: Revlon, Kroger, General Mills, Verizon, Corona • Identify data trends by analyzing a key set of metrics, to build effective communication strategies and platforms for Verizon local markets• Help guide creative ideation, ensuring breakthrough work that drives our clients’ businesses forward• Grow the agency’s client arsenal by working on new business development and assisting in pitchingopportunities (which have included tech brands)• Assist in the development of an overall brand portfolio strategy for Revlon CND, as well as, in the defining of roles for each product to play within• Conduct qualitative and quantitative research for Verizon to help inform retail, local, and wireless strategies• Participate in the optimization of connections strategy, creative idea and executions for General Mills cereal brands, specifically for multicultural consumers• Keep up to speed with innovations and interesting movements within each industry, identifying opportunities for learning and sharing with clients

Clients: Kroger, General Mills (Nature Valley) • Led and managed the 360 creative development process of breakthrough campaigns for Kroger, that haveultimately fueled the beginning of a successful relationship with its Hispanic consumers• Partnered effectively with strategy, production, and creative teams to develop key messages and campaign strategies• Developed an easy and digestible presentation for president of the company of overall Kroger strategic direction, growth areas, as well as, communication and industry trends to identify possible ‘new business’ opportunities, specifically with consumer facing innovations• Received funding and approval from president and CEO’s for the development of an internal “Technology Lab” to further fuel agency culture, creative thinking, teamwork and future revenue growth• Participated in the analysis of focus group findings to help better inform and craft Hispanic communications platform for Nature Valley• Forecasted and managed yearly marketing budget for all communications, ranging from 500K-1M USD

Clients: Time Warner Cable, Ad Council, Google •Selected as part of a small group of people to work on the official government campaign for the Affordable Care Act, which resulted in 119 million impressions over Twitter chats, over 65k video views, and a 28% increase in site traffic after campaign launch• Increased client awareness of competitive and consumer trends by presenting findings on a quarterly basis• Improved internal process by creating a workflow document that helped better manage lifecycle of projects

• Planned and executed an unprecedented event, targeting college media, for Marshalls’ Fenway grand opening by working with store managers, stylists, and internal design team• Assembled and sent press releases, press kits, and other communications as needed to media outlets for store openings•Pulled merchandise from stores for placement in national magazines, television networks and other media outlets •Improved effeciency by creating a filing system for outgoing merchandise requests to media outlets•Communicated with store managers to facilitate the operations of the Marshalls Truck Tour project•Worked with multiple team members to support tactical initiatives including but not limited to: blogger events and outreach, experiential marketing events, photoshoots, traditional media events

•Conducted research and analysis of specific markets for advertising campaigns •Developed strategies for client projects•Brainstormed new outlets for connecting with various target audiences•Managed company’s social media profiles and write blog entries for clients and the company website•Assisted account team staff members in focus groups, television and radio production and client meetings•Handled additional administrative tasks including coordinating calendar events and meetings

• Assisted with day-to-day retail merchandise buying• Conferred with business owner to discuss topics such as the selection of advertising media, orproduct to be advertised• Collaborated with a graphic design company and help develop promotional material utilizingexcellent visual art and communication skills• Consistently researched and presented trend reports so as to ensure a merchandise selection that is relevant