Jennifer M.

Jennifer M. Email and Phone Number

Content Strategy and Brand Messaging Consultant @ Atlanta, GA, US
Atlanta, GA, US
Jennifer M.'s Location
Atlanta Metropolitan Area, United States
Jennifer M.'s Contact Details

Jennifer M. personal email

n/a
About Jennifer M.

I am passionate about the power of language in business. When messaging, positioning, and strategy align, information delivery becomes a tool that elevates, inspires, encourages action, and sparks innovation.Executive SummaryProven record developing and implementing omnichannel internal communications frameworks that facilitate information flow, drive employee engagement, strengthen organizational culture, and promote executive transparency, and advance organizational priorities. Strategizes executive messaging and positioning for communications that drive employee engagement, facilitate organizational change, and encourage productivity. Drives operational excellence by coaching senior leadership and stakeholders on communications best practices, identifying and facilitating process improvements, and upskilling stakeholders. Crafts high-impact content on behalf of senior leadership and other executive stakeholders. Highly respected team player and adept project manager skilled at building strong cross-functional collaborative relationships.Expert developing strategic customer-facing content initiatives that drive brand awareness, position products to meet market demands, and support lead generation efforts. Drives customer acquisition and enhances sales process by developing and implementing marketing content strategies for B2B and B2C marketing campaigns. Key StrengthsExpert in written and visual communications • Omnichannel corporate communications strategy • Omnichannel content strategy • Change management • Crisis communications • Messaging strategy • Creative & feature writing • Ghostwriting • Strategic planning • Process improvement • Stakeholder management • Project management • Cross-functional collaboration • Executive wrangling

Jennifer M.'s Current Company Details
Fresh Ink Consulting

Fresh Ink Consulting

Content Strategy and Brand Messaging Consultant
Atlanta, GA, US
Jennifer M. Work Experience Details
  • Fresh Ink Consulting
    Content Strategy And Brand Messaging Consultant
    Fresh Ink Consulting
    Atlanta, Ga, Us
  • Tricentis
    Internal Communications Manager
    Tricentis Jun 2022 - Sep 2024
    Atlanta, Georgia, United States
    Dismantled organizational silos, enhanced information flow, fostered a culture of transparency, and boosted employee engagement by developing and executing a robust multichannel internal communications strategy.- Developed and implemented focused communications plans designed to incent, advocate for change, and increase productivity with clear and engaging messaging on behalf of senior leadership.- Leveled up employee engagement by spearheading the development and content creation of a highly popular internal newsletter. - Drove executive transparency by collaborating with senior leadership to develop compelling content and positioning for All Hands meetings. - Enhanced brand visibility and employee engagement across a global office network by creating a comprehensive display content strategy that leveraged existing resources to deploy messaging, boost engagement, and welcome client visitors via in-office display screens.Boosted lead acquisition efforts, increased customer and prospect engagement, drove brand visibility, and supported go-to-market initiatives by designing and implementing targeted customer-facing content strategies via the corporate blog and YouTube channel.- Drove a 34% conversion to qualified leads, leveraging existing assets and using zero budget, by deploying an innovative content strategy to relaunch and optimize the use of the corporate YouTube channel.- Increased blog publishing cadence by 400%, establishing it as a key component of marketing strategy.
  • Vytal, A Brand Of Medvantx
    Brand And Content Manager
    Vytal, A Brand Of Medvantx Oct 2021 - Jun 2022
    Atlanta Metropolitan Area
    Empowered sales teams, boosted brand visibility, and supported lead generation efforts by leading all B2B and B2C content marketing strategies for former PaaS ecommerce startup in the pharmaceutical tech space. - Achieved open rates and click rates 3-4% above industry benchmarks with B2B email nurture campaigns. - Developed and implemented brand voice, messaging strategy, and content marketing strategy.- Managed third-party vendor relationships to support content strategy and execute visual media, ensuring appropriate messaging and brand positioning. - Facilitated all post-rebrand communications, developing employee, partner, and prospect communications, executive messaging, blogs, organic social media, and email campaigns. - Developed and implemented internal communications plans as key component of People team employee engagement initiatives.
  • Educationdynamics
    Content Strategist
    Educationdynamics Oct 2019 - Oct 2021
    Atlanta, Georgia, United States
    Increased clients' 5-year enrollment growth by an average of .5% above industry average at agency targeting online higher education institutions. - Managed all marketing communications, collaborating cross-functionally with internal and external stakeholders to formulate multichannel content and customer communications strategies. - Developed and managed social media strategy, implementation, and listening campaigns on behalf of clients.
  • Trustmark
    Communications Consultant
    Trustmark Jun 2018 - Oct 2018
    Lake Forest, Il
    Hired to troubleshoot and refine internal communications strategy at a mid-sized benefits and insurance provider struggling with employee engagement.- Positioned organization to boost employees' understanding of critical processes through improving email open rates by up to 20% in 2019.- Developed comprehensive employee engagement improvement plan; coached senior leadership and human resources stakeholders on implementation.- Delivered evergreen role-specific communications toolset comprising online tutorials, a comprehensive style guide, and a best practices guide.- Developed monthly communications map to guide future communications strategy.- Facilitated a data-driven communications strategy with the purchase and implementation of a metrics analysis and email management tool.
  • Consumer Media Network
    Staff Writer
    Consumer Media Network 2011 - Jun 2018
    Greater Seattle Area
    Delivered long-form content focused on trends and issues in contemporary higher education.
  • Remilon, Llc
    Editor
    Remilon, Llc 2010 - 2011
    Mountain View, Ca
    Managed two to five freelance writers for digital publisher focused on the secondary education consumer market.
  • Cch, A Wolters Kluwer Business
    Product Manager, Books
    Cch, A Wolters Kluwer Business Feb 2007 - Oct 2009
    Riverwoods, Il
    Managed $53M suite of print products and $9M online continuing education resource for tax and accounting publisher.
  • Cch, A Wolters Kluwer Business
    Marketing Communications Coordinator
    Cch, A Wolters Kluwer Business Feb 2005 - Oct 2007
  • Cch, A Wolters Kluwer Business
    Marketing Coordinator
    Cch, A Wolters Kluwer Business 2004 - 2005
  • Cch, A Wolters Kluwer Business
    Marketing Specialist
    Cch, A Wolters Kluwer Business 2003 - 2004

Jennifer M. Skills

Editorial Content Management Marketing Communications Marketing Strategy Web Content Writing Content Writing Corporate Communications Content Development Copywriting Creative Writing Healthcare Email Marketing Project Planning Journalism Research Data Analysis Business To Business Content Strategy Internal Communications Strategic Communications Cms Microsoft Office Feature Articles Fact Checking

Jennifer M. Education Details

Frequently Asked Questions about Jennifer M.

What company does Jennifer M. work for?

Jennifer M. works for Fresh Ink Consulting

What is Jennifer M.'s role at the current company?

Jennifer M.'s current role is Content Strategy and Brand Messaging Consultant.

What is Jennifer M.'s email address?

Jennifer M.'s email address is jm****@****ics.com

What schools did Jennifer M. attend?

Jennifer M. attended Loyola University Of Chicago.

What skills is Jennifer M. known for?

Jennifer M. has skills like Editorial, Content Management, Marketing Communications, Marketing Strategy, Web Content Writing, Content Writing, Corporate Communications, Content Development, Copywriting, Creative Writing, Healthcare, Email Marketing.

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