Jennifer M. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Dismantled organizational silos, enhanced information flow, fostered a culture of transparency, and boosted employee engagement by developing and executing a robust multichannel internal communications strategy.- Developed and implemented focused communications plans designed to incent, advocate for change, and increase productivity with clear and engaging messaging on behalf of senior leadership.- Leveled up employee engagement by spearheading the development and content creation of a highly popular internal newsletter. - Drove executive transparency by collaborating with senior leadership to develop compelling content and positioning for All Hands meetings. - Enhanced brand visibility and employee engagement across a global office network by creating a comprehensive display content strategy that leveraged existing resources to deploy messaging, boost engagement, and welcome client visitors via in-office display screens.Boosted lead acquisition efforts, increased customer and prospect engagement, drove brand visibility, and supported go-to-market initiatives by designing and implementing targeted customer-facing content strategies via the corporate blog and YouTube channel.- Drove a 34% conversion to qualified leads, leveraging existing assets and using zero budget, by deploying an innovative content strategy to relaunch and optimize the use of the corporate YouTube channel.- Increased blog publishing cadence by 400%, establishing it as a key component of marketing strategy.

Atlanta Metropolitan Area

Empowered sales teams, boosted brand visibility, and supported lead generation efforts by leading all B2B and B2C content marketing strategies for former PaaS ecommerce startup in the pharmaceutical tech space. - Achieved open rates and click rates 3-4% above industry benchmarks with B2B email nurture campaigns. - Developed and implemented brand voice, messaging strategy, and content marketing strategy.- Managed third-party vendor relationships to support content strategy and execute visual media, ensuring appropriate messaging and brand positioning. - Facilitated all post-rebrand communications, developing employee, partner, and prospect communications, executive messaging, blogs, organic social media, and email campaigns. - Developed and implemented internal communications plans as key component of People team employee engagement initiatives.

Atlanta, Georgia, United States

Increased clients' 5-year enrollment growth by an average of .5% above industry average at agency targeting online higher education institutions. - Managed all marketing communications, collaborating cross-functionally with internal and external stakeholders to formulate multichannel content and customer communications strategies. - Developed and managed social media strategy, implementation, and listening campaigns on behalf of clients.

Lake Forest, Il

Hired to troubleshoot and refine internal communications strategy at a mid-sized benefits and insurance provider struggling with employee engagement.- Positioned organization to boost employees' understanding of critical processes through improving email open rates by up to 20% in 2019.- Developed comprehensive employee engagement improvement plan; coached senior leadership and human resources stakeholders on implementation.- Delivered evergreen role-specific communications toolset comprising online tutorials, a comprehensive style guide, and a best practices guide.- Developed monthly communications map to guide future communications strategy.- Facilitated a data-driven communications strategy with the purchase and implementation of a metrics analysis and email management tool.

Greater Seattle Area

Delivered long-form content focused on trends and issues in contemporary higher education.

Mountain View, Ca

Managed two to five freelance writers for digital publisher focused on the secondary education consumer market.

Riverwoods, Il

Managed $53M suite of print products and $9M online continuing education resource for tax and accounting publisher.