Created the Association of Golf Merchandiser’s (AGM) annual marketing calendar, featuring 365 unique promotional and visual display ideas.

Over fifteen years marketing experience with proven results increasing revenues in both e-commerce and brick and mortar golf shops for the most awarded on-course golf retailer in America. Highly skilled in blogging, social media, podcasting, and targeted email marketing, including the use of CRM.

Developed marketing programs that have consistently resulted in Morton Golf being recognized as the most awarded golf facility in America by industry associations.• Awarded 2020 “Best of the Best” award by the Association of Golf Merchandisers for superior marketing and merchandising.• Awarded 2011 Best Use of Social Media national award by Golf World Magazine.• Responsible for marketing the Haggin Oaks Golf Expo, an annual 3-day demo day that brings in over 22,000 participants and is recognized as the largest consumer golf event open to the public in the country, generating more than $850k in revenue over 3 days. • Managed the email marketing database of over 100,000 active subscribers; CRM system with more than 350,000 contacts and social media accounts (Facebook, Instagram, Twitter, LinkedIn, and YouTube) responsible for more than 20,000 engaged followers. Highly skilled in email marketing – specializing in segmentation, setting up autoresponders, abandoned cart messaging and win-back campaigns.• Created and implemented an annual marketing calendar and was responsible for the creation or approval of all graphic design, advertorial copy, promotion, execution, and analytical follow-up for all marketing campaigns for the golf courses, sales staff, and e-commerce. Results in 2019 include the production of over 550 targeted email campaigns, a blog that received more than 220,000 views, a YouTube channel that grew 54.6%, and the use of Hootsuite to schedule posts for 25 social media accounts.

• Designed, built, and launched MortonGolfSales.com resulting in over $1M in e-commerce sales.

• Managed all CRM and social media activities for Morton Golf. Launched social channels across all major platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram); transferred email database to new ESP to increase deliverability rates by 30% and redesigned all corporate websites – rewriting copy, streamlining navigation and reducing bounce rates.• Full redesign and relaunch of all websites, focusing on SEO, quadrupling website traffic and resulting in Hagginoaks.com ranking #1 in the Sacramento area for golf.• Responsive to customer inquiries 24/7 – increasing communication and loyalty. Social channels far outperform the competition in the number of followers, posts, and engagement.• Honored by Golf Lifestyle Magazine for the Best Pro Shop in America.

Producer and Host of “Hosel Rockets”, a weekly golf podcast that focuses on new product launches, interviews with industry experts, golf trends, and more. • Increased brand awareness for e-commerce site, increasing referral traffic by 92%• Increased sales for referral traffic to e-commerce site by 115%, driving over $39k in referral sales in the first six months of the show’s production.