Led Client Services team, overseeing the health and growth of over 40 national accounts. Retained clients by listening, observing, and anticipating the needs of the evolving healthcare industry and those of each individual client. Led company’s rebranding initiative by creating compelling and targeted B2B Marketing materials and website content.

Managed and implemented strategic marketing plans that achieved clients’ goals by creating inspirational creative content for product launches, automated marketing campaigns, and trade shows.

Managed Assurant Health’s in-house creative team composed of editors, writers, and graphic designers. Collaborated with internal stakeholders to align marketing campaigns with the business goals of Sales and Product Lines.

Managed the execution of all marketing deliverables by creating timelines, assigning creative resources, and assessing the impact of potential risks and missed deadlines. Partnered with leadership to create project scopes and establish accountability within the department.