Jennifer R. Ash Email & Phone Number

Bellevue, Wa, Us

Current: Incubation Design Manager (Octo'23-present)World Systems Area Lead (Dec '20-Dec'23)

Previous: - UIUX Discipline Lead (Nov '19 - Nov '20) of the Destiny 2 UIUX team- Feature Lead - Rewards UIUX (March '20 - Nov '20)- Feature Lead - Player Identity UIUX (Octo '18 - Feb '20) - Feature Lead - Rewards UIUX (Octo '18 - Feb'19)

As the UI/UX team, we collaborate with gameplay designers to enable their design goals while advocating for the player experience.- Create detailed specs, goals, and user flows to inform and document design decisions.- Utilize various techniques such as user journeys, low-fidelity mock-ups, wireframes, and prototypes to explore and communicate designs.- Work with Gameplay Designers to create a consistent player experience throughout systems and across the game.- Utilize cognitive psychology principles to inform design decisions.- Assist with implementing features in our proprietary UI tool.

Credits: Destiny: Rise of Iron, Destiny 2, Destiny 2 Live team, Destiny 2: ForsakenAs the UI/UX team, we collaborate with gameplay designers to enable their design goals while advocating for the player experience.- Create detailed specs, goals, and user flows to inform and document design decisions.- Utilize various techniques such as user journeys, low-fidelity mock-ups, wireframes, and prototypes to explore and communicate designs.- Work with the UR team to gain insight into player behaviors.- Work with gameplay designers and systems to create a consistent player experience across the game.- Utilize cognitive psychology principles to inform design decisions.- Assist with implementing features in our proprietary UI tool.- Product owner of a UI small team since April 2018.

Credits: Destiny: The Dark Below (UR Project Lead), Destiny: House of Wolves (UR Project Lead), Destiny: The Taken KingThroughout my user research role, I provided qualitative and quantitative insights to various gameplay teams. These included: combatant design, activity design, social, Bungie.net, environment art, UI.- Conducted methods such as playtests, usability studies, surveys, heuristic reviews, and competitive usability studies.- Used techniques such as talk-aloud usability with eye tracking and interactive surveys.- Created and maintained UR SQL queries and Tableau visualizations.- Supported UR tools, such as contextual feedback buttons.- Owned the participant database and player scheduling.

Credits; Destiny

- Spring 2020 - Data Visualization (GAT370)- Fall 2019 - Independent study - Spring 2019 - Data Visualization (GAT370)- Fall 2018: Teaching User Research and Testing (GAT360).- Summer 2018: Taught a lab section of User Experience Design (GAT260).- Spring 2018: Developed and taught Data Visualization (GAT370).- Fall 2017: Co-taught User Research and Testing course (GAT360).

Project Manager, Academic Initiative (November 2009-September 2012): Curriculum owner for the System z Academic Initiative. Maintained course repository, course creation, student tours, presented on the program at various schools and conferences, participated on university advisory boards, and organized the Teach the Teachers conference annually.User Centered Designer, for z/OS (May 2008-Nov 2009). Performed user studies, heuristic evaluations, and designed user friendly interfaces. Advising occasionally while on the Academic Initiative team.I volunteered my time to assist with student mentoring activities (P-Tech, GEMS), managed the IGDA Membership Volunteers, participated in an IBM SWG project, and co-chaired the New Hire Network Forum committee.

Co-designed Jewish Time Jump: New York, an ARG build on the ARIS system for iOS. Implemented much of the game content in ARIS and converted narrative and content into game mechanics.Nominated for Most Innovative Game at Games for Change 2013.http://www.converjent.org/jewish-time-jump-new-york_page/

Masters in Digital Media Design for Learning (formerly Educational Communication and Technology), focusing on integrating learning in games.

Design intern for Club Penguin DS. Aided with writing design documents, tuning gameplay, and playtest documentation.

Participated in a speed team of two working on simplifying the z/OS installation and migration process through our knowledge of the process and client interviews and feedback. Prototypes of necessary changes to improve the process for lower experience level, shorter procedure time, and reduced costs were created to communicate our findings.

I worked as a cashier, greeter and sales representative as summer employment.

I worked as cashier, greeter and sales assistance.

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