Manage all Branded Clubs & New Business Channels in the Direct To Consumer team (including the following brands Penfolds, Wynns, Wolf Blass). Responsible for the quarterly and annual strategic planning and the delivery of all club activity including eDMs, direct mailers, wine plan dispatches, events, automations, e-commerce management, outbound campaigns, acquisition initiatives. In addition to the tasks in my previous role, I have gained additional planning, budget and reporting… Show more Manage all Branded Clubs & New Business Channels in the Direct To Consumer team (including the following brands Penfolds, Wynns, Wolf Blass). Responsible for the quarterly and annual strategic planning and the delivery of all club activity including eDMs, direct mailers, wine plan dispatches, events, automations, e-commerce management, outbound campaigns, acquisition initiatives. In addition to the tasks in my previous role, I have gained additional planning, budget and reporting responsibilities and project work. Show less

Managed select Branded Clubs (Coldstream Hills, Seppelt, Saltram) in the Direct To Consumer team. Responsible for the quarterly and annual strategic planning and the delivery of all club activity including eDMs, direct mailers, wine plan dispatches, events, e-commerce management, outbound campaigns, acquisition initiatives. Planned, created content and built all eDMs (in SFMC), planned and briefed in agencies for direct mail activity, planned events, managed outbound team (eight members) as… Show more Managed select Branded Clubs (Coldstream Hills, Seppelt, Saltram) in the Direct To Consumer team. Responsible for the quarterly and annual strategic planning and the delivery of all club activity including eDMs, direct mailers, wine plan dispatches, events, e-commerce management, outbound campaigns, acquisition initiatives. Planned, created content and built all eDMs (in SFMC), planned and briefed in agencies for direct mail activity, planned events, managed outbound team (eight members) as well as monthly forecasting and weekly reporting. Show less

Responsibility for the largest territory (Queensland) in dollar value. As a sales and support role, strong planning, collaboration and influencing skills were imperative. Required effective communication with customers and external agencies over the phone and via email.

http://estimateone.wordpress.comWorking as a Writer for a leading notification service for the Australian commercial construction industry. Tasks include researching the most pertinent stories of the last 24 hours for EstimateOne users and writing summaries of the most relevant news. Role is being expanded to include more primary journalistic responsibilities including researching and writing original content about the industry, projects and companies, interviewing key industry figures,… Show more http://estimateone.wordpress.comWorking as a Writer for a leading notification service for the Australian commercial construction industry. Tasks include researching the most pertinent stories of the last 24 hours for EstimateOne users and writing summaries of the most relevant news. Role is being expanded to include more primary journalistic responsibilities including researching and writing original content about the industry, projects and companies, interviewing key industry figures, running opinion polls amongst other duties. Show less

Worked as a Wine Specialist – Writer for the world’s largest wine search engine. Tasks initially included researching and writing about the grape varieties and regions of the world and contributing to the company’s Facebook page. I researched and wrote about all the Spanish Wine Regions and completed the grapes project. Role was expanded to include writing feature articles and case studies for the website’s news and features pages. This involved researching pieces and interviewing winemakers… Show more Worked as a Wine Specialist – Writer for the world’s largest wine search engine. Tasks initially included researching and writing about the grape varieties and regions of the world and contributing to the company’s Facebook page. I researched and wrote about all the Spanish Wine Regions and completed the grapes project. Role was expanded to include writing feature articles and case studies for the website’s news and features pages. This involved researching pieces and interviewing winemakers, PR representatives, marketing experts, auctioneers as well as other key figures to create original, thoughtful and thought-provoking articles. Show less

"Keeping wine talk fun and simple!"http://vinetovino.blogspot.comDesigned, created and launched Vine to Vino to document my own wine knowledge journey and to help others learn about wine in a fun, simple and non-intimidating way. I research and film webisodes, write articles and posts about vineyards, winemakers or topical issues. I also source interesting quirks, memes and fun facts about wine to help make wine more palatable to the everyday drinker.

Worked as a Sales and Marketing Manager of a boutique wine store and wine club. Marketing tasks include establishment of an E-commerce website, content creation for email and web, creation of weekly store newsletter, industry summaries, social media management and advertising, as well as other marketing initiatives. Shop tasks include providing excellent customer service, sales, tasting and ordering wine, hosting events as well as other general duties. Managed a team of three sales… Show more Worked as a Sales and Marketing Manager of a boutique wine store and wine club. Marketing tasks include establishment of an E-commerce website, content creation for email and web, creation of weekly store newsletter, industry summaries, social media management and advertising, as well as other marketing initiatives. Shop tasks include providing excellent customer service, sales, tasting and ordering wine, hosting events as well as other general duties. Managed a team of three sales representatives. Show less