Results-driven Marketing Operations Leader with a proven track record in project implementation, automation, and team management. Experienced in driving cross-functional initiatives and optimizing marketing technology stacks for improved efficiency and ROI.Key Achievements:- Implemented HubSpot from scratch to MVP in 6 weeks without external vendor support.- Led multiple high-impact projects, including a website refresh, Google Tag Manager clean-up, and GA4 implementation across 5 web properties.- Achieved $114K in cost savings through strategic contract negotiations, tech stack optimization, and consolidation.- Launched a global inbound funnel tracking dashboard, enhancing visibility from lead generation to revenue.- Successfully managed and expanded the team during leadership transitions, hiring, onboarding, and retaining key talent.- Developed and deployed a solution that cleared thousands of blocked records and resolved ongoing sync errors between our Marketing Automation Platform and our CRM. - Created a tech onboarding and tracking process, improving solution evaluations, financial oversight, and resource allocation.- Implemented attribution tracking frameworks, solving longstanding issues and improving marketing channel performance analysis.- Created the company's first GTM modeling document, setting FY goals across the entire GTM team.Expertise in marketing automation, project management, team leadership, and marketing analytics, with a focus on driving operational excellence and measurable business results.

- Key Accomplishments include - Diagnosed an issue within the MarTech stack that was preventing thousands of leads from syncing to the main system of record and improving number of leads passed to sales, creating faster time to contact, and eliminating duplicate records. - Created lead and MQL tracking architecture improving visibility into performance. - Implemented source tracking allowing marketing to identify our best and worst performing channels for lead generation - Uncovered major technical limitations that were causing inflated email marketing metrics then lead project to address deliverability and improve reporting. - Automated manual data-keeping processes to keep data clean, normalized, and available for reporting while also freeing up staff time. - Set-up ongoing data and metrics management process ensuring that data was flowing quickly and accurately between systems in our marketing and sales tech stack and allowing the company to access important information in minutes or hours vs days or weeks. - Created and oversaw ongoing SEO initiatives resulting in measurable improvements over an initial 90-day period including increasing visibility across our top 100 keywords by over 8%. - Created and executed a process to couple SEO research with a combination of AI generated and human edited copy to improve quantity and speed-to-publish for ranking opportunities which increased average position for targeted keywords by 5.33% in the first 30 days. - Reduced MarCom contact database by 12.5% saving at least $5,000 in upgrade fees, increasing the ratio of marketable leads in the database, and improving an important deliverability item. - Created repeatable and standardized processes for launching new marketing initiatives and assets, improving leadership visibility into status, reducing errors, delivering campaigns faster, and ensuring consistency across campaigns.

Key accomplishments include- Implemented email marketing best practices that improved email opens by 10% and click-through rates by over 7% year-over-year- Built sophisticated personalization automation to qualify prospects in order to alleviate burden on the Business Development team such that 1 person now manages the leads formerly managed across 3 different individuals- Created full-funnel reports to deliver actionable intelligence for department, product, and executive teamsEliminated over 40K unengaged contacts from the CRM resulting in a 10% cost savings upon contract renewal- Created an infrastructure and automation processes to segment over 30% of the company database within 9 months (up from 0%) to enable personalization and deliver the right message to the right person- Assisted in the onboarding & training of 3 new employees alongside the VP of MarketingOther notable accomplishments include- Produced and rolled out a shared knowledgebase & playbook to capture previously siloed knowledge and improve transparency- Guided and coached team members on operational, digital marketing, professional, and industry-related items- Brought data collection practices in line with GDPR, CASL and other legislative requirements- Created a highly scalable structure and process that allows us to routinely freshen our featured assets so that we can continually engage website visitors with new content across a variety of categories- Lead the implementation of a newly created and dynamic resource center and new blog design

OverviewI manage strategic and technical aspects of key marketing initiatives from content strategy and campaign design to software buildouts and campaign implementation (HubSpot, Salesforce, Wordpress) used to generate, distribute, and report on leads.For the previous fiscal year, my leadership, strategic planning, project and program management, and execution planning contributed significantly to surpassing our end of year MQL stretch goals by 25%. ----SpecificsMetrics & Measurement--Create and maintain structure used to report on major KPIs for senior leadership --Monitor campaigns and provide recommendations to optimize performance based on industry best practices and company-level results--Segment audiences to understand lead creation effectiveness across key prospect segmentsLead Generation and Scalability--Design, maintain, and launch templates, web assets, landing pages, and email campaigns to drive lead acquisition and nurturing according to design and conversion best practices--Establish and maintain repeatable and scalable processes for campaign and lead management--Implement A/B testing and lead scoring practices to drive conversions of quality leadsTechnology--Perform technical set-up and troubleshooting for the company Martech stack--Find and automate processes to realize efficiencies, cut costs, and eliminate redundancies--Evaluate technologies and add-on applications to improve and optimize marketing team performanceTeamwork and Leadership--Work collaboratively with other departments (executive team, sales, professional services, support) to align marketing and CRM processes across the company--Work with marketing leadership to create and refine processes that better enable the team to reach individual and collective goals--Work with sales leadership to align, SLAs, and foster one-team philosophy of lead generation and booking achievements--Coach directs and other junior employees--Orient new company hires to marketing team

I'm a matchmaker between non-traditional higher education programs and technology that will help them drive those programs to better student engagement, more efficient ways of getting work done, and the increased revenue that come from better business processes.- Demonstrated proof of concept (and employee number 1) for a brand new position and team within the company- Designed and executed processes for discovering higher education institutions that could benefit from Destiny Solutions software and processes- Initiated conversations with higher education leaders to uncover challenges that our software solution could help alleviate- When appropriate, I facilitated deeper needs-based conversations to ensure a quality partnership between schools and Destiny Solutions- Hired, on-boarded, and provided ongoing coaching for 2 direct reports - Created and continually iterated business development playbook for the department which included messaging and scripting, service level agreements, cadence creation, process creation and documentation- Supported and enhanced sales enablement through administration and optimization of Salesforce for BDR team, field sales, and management- Routinely collaborated with multiple departments (including marketing, support, pre-sales, field sales, and executive team) to gather information and contribute to continual improvement of information sharing, process definitions, product and client knowledge, and more.- Created numerous reports and dashboards used by individual contributors and the executive team to define, determine, and help drive important KPIs

- Created Social Media Strategy that resulted in year over year growth in: visits to website (+18.5%), clicks on posts (+162% Increase), overall interactions (+64.2%), Twitter followers (+49.6%), LinkedIn followers (+14.8%)- Implemented custom framework to operationalize and create maximum efficiency and reach for social media engagement and publishing- Designed and launched landing pages in order to facilitate downloads and conversions- Reviewed conversion pathways in order to suggest traffic flow improvements- Wrote conversion optimized copy for social media, landing pages, and blog posts- Made website and copy improvements based on keyword research and SEO essentials- Tracked metrics and made suggestions for improvement using a variety of tools including Google Analytics, Salesforce, HubSpot, CrazyEgg, and Opt-in Monster- Sales enablement and reporting lead- Company administrator and resident expert for Salesforce, HubSpot, and other software solutions utilized by the company

commonsku is an B2B software company seeking to disrupt and improve the communication of the mature promotional product industry. commonsku seeks to connect the industry through the use of a combined social enterprise platform and order management system.In my role as Marketing Manager I was responsible for all of the activities of the marketing department for a software startup. I was responsible for developing and executing the marketing plan.Key roles and responsibilities included:- Driving Inbound leads and conversions- Developing company messaging- Persona creation and targeting- Copywriting- SEO and keyword strategy- Email design, strategy, and implementation- Content creation including blogging, in-application, case studies, ebooks, and micro-content- User and community engagement - Creating and defining company Style Guide- Landing page ideation, direction, copywriting, asset creation, and design (like this one http://go.commonsku.com/how-to-become-million-dollar-salesperson)- Social media management- Tradeshow planning, logistics, and staffing- Project management- Experience with HubSpot, MailChimp, Wordpress, CRM, and many other software tools- Basic HTML and CSS knowledge- Lead nurturing through content creation, email workflows, and in-application adoption content- Working closely with management, development team, sales, and customer service - Budget forecasting and managementNice things people have said:"Jen – I LOVE the newsletter you produce. Everything is very worthwhile and relevant. With my busy, hectic days – you make it quick and easy to read. Thank you!" - Elise Lindborg, Top Dog at Zippy Dogs "You do such good work. You have been hard at it. I liked this one: http://community.commonsku.com/index.php/six-things-stronger-promotional-products-industry/ " - Danny Rosin, President Brand Fuel

Right Sleeve Marketing is an award-winning promotional products provider. A boutique agency, located in mid-town Toronto, RIGHTSLEEVE excels at providing unique product branding campaigns to discerning clients located throughout North America (and occasionally world-wide). We are trendsetters within the industry; known as the agency other agencies look to for inspiration. In my role as Marketing Manager I am responsible for all of the activities of the marketing department of a busy, tech-forward, small business. I am responsible for the marketing budget, assist in client segmenting, spearhead email marketing campaigns, and organize prospecting activities.I am responsible for creating compelling and useful content on social media properties including Twitter, Facebook, Pinterest, and a company blog as well as copy writing for the company webpage. In 2012 I helped lead the planning and execution of the most successful company trade show to date.I have provided content to industry trade publications and assisted in the creation of case studies and award submissions.

Right Sleeve Marketing is an award-winning promotional products provider. A boutique agency, located in mid-town Toronto, RIGHTSLEEVE excels at providing unique product branding campaigns to discerning clients located throughout North America (and occasionally world-wide). We are trend setters within the industry; known as the agency other agencies look to for inspiration. As Production Manager for Right Sleeve Marketing, I managed a time-sensitive and very active order flow with a multitude of outside vendors and clients. In my time in the role, I oversaw a 36% increase of orders with year-over-year weekly increases as high as 186%. During the same period, I solely managed the production supply chain for a staff that tripled in number. I was committed to the highest levels of accuracy along the supply chain, ensuring quick and accurate turn-around time on orders and upholding the company's on-time shipping guarantee for orders. In addition to my production responsibilities, I assumed an un-official marketing role leading the design and implementation of monthly email communication with clients, writing the submission responsible for Right Sleeve Marketing being chosen as the winner of the Dell Small Business Award, and writing copy for the company website. My work in this area led to my switch to Marketing Manager. Upon the move to Marketing Manager, two full time staff were hired to manage the workload that I managed alone for three years.

As a Marketing Coordinator for Comcast Cable I was a project leader on a variety of corporate marketing initiatives for a region operating in Pennsylvania, Ohio, and West Virginia. One of my main responsibilities involved product launch coordination ensuring readiness and time-line adherence among a variety of departments including legal, billing, engineering, technical operations, and marketing. In addition to coordinating internal product launch activities, I was also responsible for drafting a variety of legally required documentation. I drafted official legal communication notices for an average of 33 yearly programming changes and coordinated placement, tracking, and accountability protocol for up to 28 separate newspapers per change. In addition, I provided verbiage used to communicate to over 600 Local Franchise Authorities and assured FCC communication compliance and backing documentation.Relatedly, I created, scheduled, and proofed up to 85 distinct versions of yearly "products and pricing" communication sent to each customer in a base of 865K subscribers. I also collaborated with a teammate and outside design agency to facilitate the design, ordering, proofing, and tracking of customer-facing printed material utilizing a yearly budget of $800,000.I trained and created communication pieces designed to educate front line employees on product changes, cancellations, and roll-outs. One of the tracking and organizational documents I created became implemented throughout the region as standard operating procedure.

- Input, scheduled, and trouble-shot commercial advertising placements on over 44 geographic regions and 38 distinct cable networks within the Pittsburgh area- Demonstrated need and assisted in the design of a database used to monitor and prioritize workflow for entire department- Worked with individual account executives and department managers to provide research, maintenance, relevant facts, and solutions for client inquiries- Point of contact responsible for executing the commercial marketing allotment granted to cable companies with reciprocal agreements.- Trained new hires