Jennifer Bennett Allen Email & Phone Number

Arlington, Va

As Vice President, Marketing, I am responsible for leading the strategic direction and execution of all organizational marketing and brand initiatives including (but not limited to) digital engagement, creative campaigns and content, brand management and development. I am proud to work with a collaborative and collegial team and the Meals on Wheels network to build marketing and brand development strategies that effectively support the immediate and long-term ambitions of the organization.

Arlington, Virginia, United States

Shaped Strategic Marketing Team to be thought partners to Mission, Market and Revenue executive leaders and their teams.Developed cross-functional plans, processes and timelines to transform goals into concrete actions and impacts.Responsible for the strategy, execution and budget management for the organization’s highest profile campaigns to drive awareness and action around the maternal and infant health crisis such as March for Babies and 2023 March of Dimes Report Card, across all channels (TV, digital, social, earned media, influencers, paid media, email, text, etc.)Improved organizational alignment by introducing an annual marketing and communications calendar reflecting key priorities (campaigns, programs, mission moments), audiences, and messaging and calls to action for each audience.Captained launch of Low Dose, Big Benefits™, a new multi year public awareness campaign to increase awareness of low dose aspirin to reduce the risk of preeclampsia in pregnant people; led creation of campaign name, mark, messaging, consumer education materials, and earned media; served as primary contact with celebrity brand ambassador Allyson Felix and her team in every aspect of campaign (awareness, fundraising, amplification).Transformed fully remote siloed and disconnected team into cohesive, connected and collaborative one, increasing morale and strengthening work products, managing through significant organizational changes.

Bethesda, Md

Responsible for driving increased relevance, content consumption and loyalty across platforms for NBC Sports Washington, the NBC Sports Regional Network serving the Washington, DC and Baltimore region. Oversaw brand management, creative services, cross platform promotion strategy, advertising, branded content initiatives, digital and performance marketing, social media, fan activation, events/sponsorships and promotions for NBC Sports Washington, the official sports network of the NHL's Washington Capitals, NBA's Washington Wizards and Washington's Football Team. In addition, collaborated with Monumental Sports Network and NBC4 and Telemundo 44 to help identify marketing and community opportunities to grow networks and partner with the Regional Sports Networks and NBC Sports Marketing leadership teams in Stamford, CT to align on priorities and strategic marketing initiatives.

Arlington, Va

• Responsible for driving increased consumption of PBS primetime content via paid (digital, social, broadcast, programmatic, print, radio, events and experiential events), owned and free media• Lead process to select promotional priorities and goals against them across PBS; sell in priorities within PBS and station system and execute against them• Drive creative and promotional strategy for all primetime priorities, including Downton Abbey on MASTERPIECE, PBS’s most successful drama series to date• Architect of strategy and multiplatform promotional campaign for Ken Burns and Lynn Novick film The Vietnam War, seen by 33.8m people and PBS’s most streamed series to date• Leading system wide effort to refresh PBS brand for the digital age across discovery, strategy, identity and activation phases (last rebrand was in 2009)• Key member of ValuePBS campaign to demonstrate the value of PBS and member stations – from strategy to content creation, scheduling, paid social strategy, communication to member stations• Work in tandem with Programming, Creative Services, Social, Communications and Digital teams to bring strategies to life across platforms for member stations as well as for off air paid media• Reengineered communications to Marketing & Communications colleagues at PBS member stations to better highlight priorities and connect dots between other PBS groups• Partnered with Technology & Operations to create a centralized Digital Asset Management (DAM) system to house all promotional assets and provide a single point of access for member stations and other stakeholders, replacing patchwork of FTP sites• Manage a team of ten, matrixed project teams, external media planning agency and supplemental freelancers as needed• Foster entrepreneurial atmosphere, accountability and ownership within team• Responsible for multi-million dollar budget and manage to within 2% of budget• Winner of three of Daytime Creative Emmy® Awards

• Guided creative development and media planning from creative brief to execution for key programming such as MASTERPIECE, NOVA, Ken Burns films and other specials and initiatives • Set strategy for publicity, communications and social media as part of promotional priorities• Guided advertising campaign for Ken Burns’s The National Parks; sold through and launched National Parks promotional iPhone application o The National Parks premiere rating was 260% above then-primetime average• Exceeded performance goals by achieving a 78% increase above primetime average for programs supported by paid media

Arlington, Va

• Guided creative development and media planning from creative brief to execution for key programming such as MASTERPIECE, NOVA, Ken Burns films and other specials and initiatives • Set strategy for publicity, communications and social media as part of promotional priorities• Guided advertising campaign for Ken Burns’s The National Parks; sold through and launched National Parks promotional iPhone application o The National Parks premiere rating was 260% above then-primetime average• Exceeded performance goals by achieving a 78% increase above primetime average for programs supported by paid media

Arlington, Va

• Led planning and testing behind new strategy and campaign to address perception that PBS programming did not follow a regular schedule• Improved relationships with key producers and improved communication between series as by product of new campaign

Developed strategies and campaigns to drive ratings and grow BBC AMERICA's brand. Led cross-functional teams, both internally and externally, to increase ad sales and affiliate sales.

Consulted on five projects over two years in MCIWorldCom's Product Development and Information Technology organizations (Mass Markets).