Jennifer Abbey Email & Phone Number

For Creators: I work with creators to apply a strategic framework to their content creation in service of their growth engagement goals. My services includes:- Brand Identity: I’ll work with creators to identify smart growth opportunities within the marketplace and think through how the look & feel of their content needs to evolve to meet their growth goals- Content Mix: On an ongoing basis, I provide creators with trending content types and styles to ensure an algorithm-friendly mix of content- Engagement Strategies: I work with clients to provide a strategy document and/or ongoing support on how to engage with their communities to increase reach- Content Calendar: I support creators by developing a content calendar or framework to help them focus building on strategic, growth-focused contentIn just 6 weeks of working with a Gen Z comedy creator, we increased his Instagram followers by 50K, a 36% increase in total follower count, and increased monthly Reels views by 333%.

San Francisco, California, Us

- Build and implement the long-term strategy for AthletaWell’s Guide program – a network of health experts who drive awareness, create content, and build community for 257K women in the AthletaWell platform.- Lead Guide operations including talent identification, content ideation and cross-collaboration with social team for optimized posting on brand owned Instagram.- Launched brand ambassador program in 2 months, with new concept delivering an incremental $4M annualized.- Lead day-to-day operation of the ambassador program including creating communications for 78K individuals, identifying opportunities to elevate talent, and developing best-in-class tools and products to drive ambassador engagement, loyalty and success.

New York, Ny, Us

- Developed strategy and led execution of corporate and CEO social media channels including Instagram, Tiktok, Twitter and LinkedIn with a total reach of 400K followers.- Produced social media content franchises for Coach talent resulting in a 200% increase in Instagram Reels views. - Managed Instagram handles for WW experts including audience identification, content ideation, posting schedules, performance analytics and community management. - Built audience engagement strategy for 100+ WW Coaches including teaching social media best practices, resulting in enhanced brand awareness and 10x growth over a 5 month period.- Led platform community engagement and social listening strategies in order to identify and nurture the brand’s role in trends.

New York, Ny, Us

- Drove new audience growth through the development of omnichannel brand marketing plans focused on Coach/influencer talent and social impact. - Recruited 233K new members in 9 months through the launch of new Digital 360, Coach-driven membership tier.- Launched new Healthy Living Coalition brand in partnership with the New York Times, reaching 75 million users and delivering 165 billion media impressions, and 29% YoY growth of target hashtag.- Established global “WW Wellness Impact Award” brand, led marketing execution of omnichannel campaign and reached 15 million people.

New York, Ny, Us

- Managed the cross-functional implementation of loyalty program’s go-to-market strategy including PR, email, influencers, partnerships, social media, merchandise and product, resulting in 33% growth of monthly member engagement.- Designed and event produced a national 5K walk tour that activated 5,500+ WW members and drove awareness for WW’s social impact programs.- Managed partnership with Global Citizen including conceptualizing digital activations and video content that reached 288 million viewers.- Reached 500K+ WW members through organic marketing campaigns and galvanized them to donate more than $2 million.

Los Angeles, California, Us

- Oversaw the team responsible for the strategy, development, and execution of social media campaigns and activations for 80+ NBCUniversal talent across 7 scripted series including Blindspot, Shades of Blue, and Law & Order: SVU.- Acted as on set social media producer for NBCUniversal scripted series including “Blindspot” and “Shades of Blue.” - Developed strategic plans for proper positioning of talents’ individual brands by identifying and analyzing target audience.- Researched and produced opportunities to help grow talents’ audiences based on individual brand strategies.- Developed multi-level social media strategy for celebrity client that resulted in 99 million social impressions in 3 months.- Produced weekly behind the scenes show on Facebook Live that generated more than 2M views and was featured by Facebook as a best practice example.- Worked 1:1 with 25+ actors on individual brand strategies, platform best practices and on set activations including Instagram Stories, Facebook Live and live tweeting.- Utilized social media platform analytics to build strategies for macro influencer clients that increased followers by 50-75%.- Shot and edited behind the scenes content that was distributed across accounts with 2M+ followers. - Assisted talent with best practices and content creation during live television appearances, live tweeting parties, and red carpet events.

Los Angeles, California, Us

- Created and executed digital strategies for a roster of high-profile actors, influencers and lifestyle brands.- Enabled entertainment industry clients to effectively navigate the digital space and exponentially increase their reach and influence by developing personal brand strategies. - Produced content strategy for actress Eva Mendes for her clothing line with New York & Company that received coverage by 20+ press outlets.- Increased post engagements for actor Kyle MacLachlan by more than 50% through optimizing social distribution, identifying and engaging with relevant micro influencers, and utilizing social listening tools and analytics.- Collaborated with internal design teams to produce innovative creative assets that resonated with and inspired core audiences and were distributed across accounts with 2M+ followers. - Created and sent daily, weekly and monthly digital reports analyzing follower growth, audience reactions, and success of updated strategies directly to talent, agents, publicists, managers, and network and studio executives.

Burbank, California, Us

- Responsible for curating and prepping content from social media for air during live, behind the scenes broadcast airing on Watch ABC app, desktop and Facebook.- Assisted on-air talent editorially throughout six hour, live “Oscars Backstage” broadcast.

New York, New York, Us

- Oversaw social media presence across 4 platforms for the broadcast and anchor. - Organically increased Facebook following to 1M+ through cross-promotional influencer partnerships, maintaining early awareness of digital trends, and following best practice strategies.- Led World News to become the first evening news broadcast to surpass 500K Twitter followers. - Individually collaborated with network on-air talent to expand platform engagement yielding more than 500% growth.- Produced original videos with people of interest that were shared on accounts with an aggregate reach of 3M+. - Developed and implemented processes for social newsgathering. - Organized and executed digital plans for special events and breaking news including the 2014 Winter Olympics, death of Nelson Mandela, the royal baby and network exclusives.- Compiled and sent daily analytics email to top executives and anchors analyzing social performance and audience sentiment in order to assist with editorial decisions for the broadcast.- Produced Diane Sawyer’s daily affiliate promos including prepping her editorially and coordinating logistics with local stations.

New York, New York, Us

- Assisted anchor and producers with daily editorial research as well as editorial for special events and long-term projects.- Responsible for rewriting daily on-air copy for digital audiences.- Verified and acquired user-generated content for use on-air.- Coordinated scripts and rundowns for broadcast.- Monitored competition’s live show for ABC network executives and anchors.

New York, New York, Us

- Researched, reported and wrote more than 75 original articles including covering Hurricane Sandy and the 2012 Emmys.- Made editorial decisions on story priority for entertainment news hub on ABCNews.com to keep it competitive and fresh.- Interviewed celebrities and people of interest at red carpet events in New York City.

New York, New York, Us

- Assisted with phones, travel, and editorial research requests.- Wrote more than 20 stories for ABCNews.com- Compiled northeast affiliate story list that was sent out to several departments within the news division.- Logged video feeds.

Poughkeepsie, Ny, Us

- Responsible for coordinating numerous stories, profiles, photographs and other reports in annual department publication- Assisted with writing and editing articles- Placed articles and photos into layout using Adobe InDesign.

- Assisted with on-location shoots- Produced shoot reports for field productions- Contributed to segment ideas and red carpet interviews- Logged morning shows.

New York, New York, Us

- Assisted the audience department with audience check in and seating. - Researched segment ideas. - Created spreadsheets with information of guests. - Delivered mail. - Restocked supply rooms. - Answered phones.

- Assisted reporters and photographers on field shoots. - Wrote VOSOTs and voiceovers for nightly news. - Assisted with uploading stories to the website. - Researched story ideas. - Assisted with administrative tasks including answering phones and logging tape.

Interviewed people around the country about political and popular culture topics facing our nation.

Bachelor Of Arts (B.A.), Communications, Radio/Tv/Film, Journalism, Psychology

Study Abroad