Jennifer Bacani Ma, Lcpc, R-Dmt Email & Phone Number

**Successfully increased the total number of research studies from 5 (2022) to 21 (2023),impacting 15 products across app and web experiences for Discover Financial Services**- Lead end-to-end product research, utilizing methodologies such as usability studies, contextual inquiries, benchmark studies, workshops, and surveys to align with business.

**Research findings led to increased funding for the school-based health center andexpansion to a second location**- Designed and conducted generative and evaluative research for a school-based health center, using a person-centered approach to assess community needs, engagement, and accessibility.- Coordinated with physicians, mental health professionals.

Bloomington, Illinois, United States

- Crafted detailed information architecture diagrams and designed responsive wireframes for a DTC e-commerce floor care business.- Collaborated with interdisciplinary teams including graphic designers, project managers, and engineers.- Conducted A/B tests to track analytics and utilized data to enhance high-fidelity prototypes.

-Find elegant solutions for complex problems by facilitating group and individual, person-centered therapy sessions. -Synthesize qualitative data observations and articulate insights that guide the creation of therapeutic solutions.

House Of Welcome Adult Day Services

-Developed complex projects and programs including internships, therapeutic group analysis and shift to virtual programming during the pandemic.-Facilitated multiple workshops about body-based, human-centered counseling techniques.-Promoted collaboration and positive team dynamics.-Managed the needs of multiple stakeholders (clients, caregivers.

Master Of Arts (M.A.), Dance/Movement Therapy And Counseling

Ba, Psychology