Vice President, Product Strategy
Current
Jan 2022 - Present
AeroLeads people directory · profile
Jennifer Baker, Mba Email & Phone Number
VP of Product | Executive Team Member | 12+ Years in CPG | Driver of Revenue Growth, Strategic Leadership & Product Development | Proven Leader in Cross-Functional Collaboration & Team Development
at
Supportworks, Inc.
1 work email found
@conagrafoods.com
1 phone found area 402
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of Product | Executive Team Member | 12+ Years in CPG | Driver of Revenue Growth, Strategic Leadership & Product Development | Proven Leader in Cross-Functional Collaboration & Team Development
Location
Omaha Metropolitan Area, United States
Who is Jennifer Baker, Mba? Overview
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Quick answer
Jennifer Baker, Mba is listed as VP of Product | Executive Team Member | 12+ Years in CPG | Driver of Revenue Growth, Strategic Leadership & Product Development | Proven Leader in Cross-Functional Collaboration & Team Development at Supportworks, Inc., based in Omaha Metropolitan Area, United States. AeroLeads shows a work email signal at conagrafoods.com, phone signal with area code 402, and a matched LinkedIn profile for Jennifer Baker, Mba.
Jennifer Baker, Mba previously worked as Vice President, Product Strategy at Supportworks, Inc. and Senior Director of Brand Innovation at Supportworks, Inc.. Jennifer Baker, Mba holds Mba, Marketing from Smu Cox School Of Business.
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Email format at Supportworks, Inc.
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*@conagrafoods.com
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Profile bio
About Jennifer Baker, Mba
Strategic leader with proven track record of launching new business and growing established businesses. Strengths include motivating diverse cross-functional teams to solve problems and deliver consumer and organizational value.Areas of Expertise:People Management | Cross-Functional Team Leadership | Product Development | Innovation Strategy | Product Management | Pricing | Brand Management | Consumer Research | Marketing | P&L Management | Franchising | Strategic Planning | General Management | Pricing
Listed skills include Marketing, Brand Management, Consumer Products, Strategy, and 19 others.
Current workplace
Jennifer Baker, Mba's current company
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8 roles
Jennifer Baker, Mba work experience
A career timeline built from the work history available for this profile.
Senior Director Of Brand Innovation
Nov 2020 - Jan 2022
Director Of Brand Innovation And General Manager Of Hello Garage Franchising
Jun 2017 - Nov 2020
Special Faculty
Taught multiple sections of MKT 319 Principles of Marketing.
Jan 2017 - May 2017
Senior Brand Manager
Leader of protein platform team and accountable for $577MM in retail sales including Tennessee Pride, Brown N’Serve and Banquet Chicken.Tennessee Pride• Grew brand +11% net sales while increasing share, household penetration and buy rate.• Managed all aspects of integrated marketing communications (radio, digital, consumer promotions), including leading multiple agencies, overseeing creative development and managing the budget. • Created brand strategy, core and growth consumer identification and positioning development.• Identified new product opportunities thru qualitative and quantitative research, led development team to commercialize four items, presented to Walmart buyer resulting in all 4 new items accepted.• Grew profit +298% thru strategic pricing, reducing obsolescence by -75%, implementing $6MM in cost savings resulting in +15pts of gross margin.Brown N’Serve• Oversaw development of brand strategy, core and growth consumer identification and positioning development.• Grew net sales +7% and PCM +18%, thru strategic pricing and retail execution optimization.Banquet• Grew Pot Pies +11% in net sales, +50% in profit and dollar share +2.1 points with two strategic price increases, cost reductions and private label exit.• Led development and launch of Banquet Breakfast Pot Pies. Grew to $17MM in net sales.• Uncovered white space in snacks and developed new SKUs to deliver against an unmet need.• Awarded Brand Team of the Year for Banquet in 2013• Developed Boneless Chicken growth barriers and strategy including launch of Boneless Wings.Kid Cuisine• Led revitalization of kid request brand communication including new agency search, integrated campaign, TV, digital, quarterly consumer promotions and packaging development.• Led development of core and growth consumer identification, positioning refinement and brand strategy.
Feb 2007 - 2016
Brand Manager
Healthy Choice Frozen Foods• Led development and launch of Café Steamers, including overseeing development of $35MM integrated marketing plan with TV, print, digital and consumer promotions. Named best selling new product by IRI in 2008. Grew to $200MM NS in FY15.• Led renovation of Simple Selections resulting in a cost savings of $2.5MM annually.• Led development and launch of new packaging for the total Healthy Choice franchise.
Nov 2005 - Feb 2007
Associate Brand Manager
Banquet Frozen Foods• Lead development and launch of Banquet Microwavable Pot Pies, which resulted in Banquet becoming the only economy pot pie offering.
Nov 2004 - Nov 2005
Associate Marketing Manager
• General management responsibility for Land O Lakes dairy product• Developed annual plan for International Delight coffee creamers
Jun 2003 - Oct 2004
2 education records
Jennifer Baker, Mba education
Mba, Marketing
Smu Cox School Of Business
Ba, Public Relations
University Of Oklahoma
FAQ
Frequently asked questions about Jennifer Baker, Mba
Quick answers generated from the profile data available on this page.
What company does Jennifer Baker, Mba work for?
Jennifer Baker, Mba works for Supportworks, Inc..
What is Jennifer Baker, Mba's role at Supportworks, Inc.?
Jennifer Baker, Mba is listed as VP of Product | Executive Team Member | 12+ Years in CPG | Driver of Revenue Growth, Strategic Leadership & Product Development | Proven Leader in Cross-Functional Collaboration & Team Development at Supportworks, Inc..
What is Jennifer Baker, Mba's email address?
AeroLeads has found 1 work email signal at @conagrafoods.com for Jennifer Baker, Mba at Supportworks, Inc..
What is Jennifer Baker, Mba's phone number?
AeroLeads has found 1 phone signal(s) with area code 402 for Jennifer Baker, Mba at Supportworks, Inc..
Where is Jennifer Baker, Mba based?
Jennifer Baker, Mba is based in Omaha Metropolitan Area, United States while working with Supportworks, Inc..
What companies has Jennifer Baker, Mba worked for?
Jennifer Baker, Mba has worked for Supportworks, Inc., Creighton University'S Heider College Of Business, Conagra Foods, and Dean Foods.
How can I contact Jennifer Baker, Mba?
You can use AeroLeads to view verified contact signals for Jennifer Baker, Mba at Supportworks, Inc., including work email, phone, and LinkedIn data when available.
What schools did Jennifer Baker, Mba attend?
Jennifer Baker, Mba holds Mba, Marketing from Smu Cox School Of Business.
What skills is Jennifer Baker, Mba known for?
Jennifer Baker, Mba is listed with skills including Marketing, Brand Management, Consumer Products, Strategy, Marketing Strategy, Product Development, Competitive Analysis, and P&L Management.
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