Taught multiple sections of MKT 319 Principles of Marketing.

Leader of protein platform team and accountable for $577MM in retail sales including Tennessee Pride, Brown N’Serve and Banquet Chicken.Tennessee Pride• Grew brand +11% net sales while increasing share, household penetration and buy rate.• Managed all aspects of integrated marketing communications (radio, digital, consumer promotions), including leading multiple agencies, overseeing creative development and managing the budget. • Created brand strategy, core and growth consumer identification and positioning development.• Identified new product opportunities thru qualitative and quantitative research, led development team to commercialize four items, presented to Walmart buyer resulting in all 4 new items accepted.• Grew profit +298% thru strategic pricing, reducing obsolescence by -75%, implementing $6MM in cost savings resulting in +15pts of gross margin.Brown N’Serve• Oversaw development of brand strategy, core and growth consumer identification and positioning development.• Grew net sales +7% and PCM +18%, thru strategic pricing and retail execution optimization.Banquet• Grew Pot Pies +11% in net sales, +50% in profit and dollar share +2.1 points with two strategic price increases, cost reductions and private label exit.• Led development and launch of Banquet Breakfast Pot Pies. Grew to $17MM in net sales.• Uncovered white space in snacks and developed new SKUs to deliver against an unmet need.• Awarded Brand Team of the Year for Banquet in 2013• Developed Boneless Chicken growth barriers and strategy including launch of Boneless Wings.Kid Cuisine• Led revitalization of kid request brand communication including new agency search, integrated campaign, TV, digital, quarterly consumer promotions and packaging development.• Led development of core and growth consumer identification, positioning refinement and brand strategy.

Healthy Choice Frozen Foods• Led development and launch of Café Steamers, including overseeing development of $35MM integrated marketing plan with TV, print, digital and consumer promotions. Named best selling new product by IRI in 2008. Grew to $200MM NS in FY15.• Led renovation of Simple Selections resulting in a cost savings of $2.5MM annually.• Led development and launch of new packaging for the total Healthy Choice franchise.

Banquet Frozen Foods• Lead development and launch of Banquet Microwavable Pot Pies, which resulted in Banquet becoming the only economy pot pie offering.

• General management responsibility for Land O Lakes dairy product• Developed annual plan for International Delight coffee creamers