Jennifer Barr Email & Phone Number

Peterborough, On, Ca

Mississauga, Ontario, Canada

Marketing• Oversee execution of all Marketing projects/campaigns/creative• Develop and promote marketing initiatives consistent with company goals and objectives through annual, quarterly, and monthly strategy plans• Develop marketing and promotional plans within budget requirementsPricing & Promotions• Overview of pricing and promotional execution through POS, with the Pricing and Communications Analyst as a direct report• Weekly calls with Carriers and Sales Team to cover updates and results of Promotional Events• Build, Design and Implement internal campaigns through our Customer Relationship Management toolCommunications• Oversee communication execution, with the Communication Specialist as a direct report• Supervise and monitor workload of customer feedback emails, including feedback patterns, additional spikes in volume, and customer care close rate• Create Quarterly Playbooks and Big 3 Marketing Communication• Build, maintain, and update our company’s internal website, MyWOW!

Mississauga, Ontario, Canada

• Develop content to provide a transparent, consistent impactful message to our internal team. • Plan and communicate short-term and long-term department goal initiatives, campaigns, etc.• Build and maintain partnerships with clients and carriers to better develop strategic communications designed to meet business goals. • Contribute ideas for new projects, research and recommendations for innovative techniques.• Manage total pricing procedure, enhance processes, and ensure timely response to carrier requests.• Manage and supervise Pricing Analyst to support activities inclusive of new price generation and discrepancy resolution.• Analyze financial impact of Quarterly budget and prepare pricing offers within the budget to stimulate total sales.Key Achievements- Created an internal communications site which provides a transparent and simple UX. - Build Quarterly Campaigns to deliver a field strategy to increase overall sales.

Mississauga, Ontario, Canada

• Responsible for numerical communication to the field through carrier Pricing Grids.• Execute promo changes in RQ, such as upfront cost change, in-store credit, BPOs, and gift cards.• Build and update national rate plan changes.• Create communication articles for our daily internal WOW! NOW! newsletter.• Communicate with customers and field team through feedback and P&P escalations.• Assist in building the Communication Strategy.• Plan and execute projects associated to the company’s goals and vision.Key Achievements- Create a weekly comparative analysis report to analyze our pricing and promos to competitors- Worked with the Marketing and Communications team to build yearly communications strategies - Executed effecient ways to communicate pricing through Hero Offer Sheets, The Perfect Sale, and BPO trackers

Vaughan, Ontario, Canada

Key Achievements- Brought our Vaughan Mills location from a C-level store to a B-level within six months.- Increase sales in low selling months by 30% using Book of Business tactics and refer a friend opportunities.- Increased year over year numbers by 20%. Achieved this by specialized coaching for associates and focusing on their own YoY or MoM growth.

Newmarket, Ontario, Canada

• Strengthen brand reputation through social advertising and online community engagement.• The lead in establishing an e-commerce website to bring online business• Responsible for in house promotions and key marketing events• SEO (search engine optimization) and generation of inbound traffic• Lead in the development of a digital marketing strategy via social media, e-newsletters, etc.• Create in house and digital advertisement using Photoshop, Illustrator and InDesign

Oshawa, Ontario

The University of Ontario Institute of Technology, in collaboration with Ontario Power Generation, has created a short documentary on the history of electricity in conjunction with Niagara Falls. The film shows the technical side of energy that's complete for a lecture video for the University. It also shows a history of hydroelectricity in regards to the city and the economic boom that followed. With another videographer I am in charge of the script and video layout. Also to research and record information on electricity and set up interviews with interview subjects. Input information onto graphic slides. Voice over when necessary for project.

Georgina, Ontario

• Reported on events and worked alongside the Editor on a daily basis and in a 24/7 environment• Pitched story ideas for local trending topics within the community and create news series where applicable.Key Achievementso Strengthen brand reputation through online community engagement.o Used Social Media to market the newspaper (both the online version and print) ando Responsible for developing an interactive website via Wordpress platform using HTML and pre-programmed platform selections.

Toronto, Canada Area

Helped market (internally and externally) Portico - Canada's foremost mental health and addiction networking website. With the Portico Team, we evolved the original website Knowledge Exchange into a nation-wide information site, supported by Bell and powered by CAMH.• Communicating with leadership about the project, organizing campaign expectations and goals• Record-keeping meeting notes and monthly overview of progress• Build internal engagement through the internal CAMH forum • Marketed CAMH books to post-secondary schools across Canada.

Bachelor Of Arts (Ba), Canadian Studies

Major in Canadian Studies with an interdisciplinary focus on media communications. This degree allowed blending disciplinary approaches.

Advanced Diploma - Mass Media, Journalism

2013 - 2014 | Section Designer/Editor – manage and supervise a team of six designers to create a 24-paged magazine. Play a lead role.