Synthesia is a SaaS platform that provides AI-driven synthesis technology to empower companies to create realistic videos as easy as writing an email.💸 Funded by Mark Cuban, LDV Capital, Seedcamp, MMC Ventures, Taavet Hinrikus, VAS Ventures, Nigel Morris and TinyVC.🌟 Used in campaigns with Lionel Messi, David Beckham, Snoop Dogg, Reuters, BBC, Accenture and more.

Role discontinued due to 6% reduction in global workforce.

NPAW is a SaaS platform that delivers advanced video, ad and engagement analytics for streaming media companies (OTT).Key Responsibilities:• Managed $2.4MM in ARR across 23 accounts, inclusive of strategic accounts and smaller reseller video technology partners to help them scale.• Partnered with CTOs, engineers, marketers and product decision makers from leading household media name companies to help improve quality of experience (QoE), service (QoS) and engagement KPIs through data visualizations (dashboards), alerts and custom reports.• Worked closely with engineering and QA teams to oversee highly complex technical integration processes (SDK & API) to ensure data validity and maximum business value. Key Accomplishments:• Over 2 consecutive years achieving a retention rate above 90%, quarter over quarter.• Independently negotiated upsells, increasing revenue by 16% in 2020, 29% in 2021, 5% in Q1 2022; a gross total of $1M+.• Pioneered the standardization of EBR decks along with other customer success best practices.• Introduced project management tool, Monday.com, to improve internal collaboration and task visibility with clients.• Gathered client feedback and put together a business case that pushed a key product request forward, resulting in over $100k in cross-sell for the CS team.

Meltwater SaaS solutions enable brands and agencies to turn data-driven insights into actionable customer engagement opportunities.Key Responsibilities:• Managed $1.4MM in ARR across 55+ accounts, driving adoption, renewals and upsell for the U.S. and LATAM.• Partnered with clients to derive relevant data from the Meltwater Social platform (formerly Sysomos) by conducting trainings, quarterly business reviews and serving as a subject matter expert on digital analytics.• Regional lead for LATAM for a global cosmetics brand who utilizes Meltwater for social publishing.Key Accomplishments:• Ranked 2nd in the CS Americas team in most closed bookings for Q4, coming out of Q3, demonstrating consistency in working ahead.• One in a new team of two that ranked 3rd in lowest gross churn for 2019 among 50 CS teams worldwide.• Leveraged Totango to analyze usage metrics, identify gaps and devise strategies for re-engagement.

Club Ecommerce has fostered business relationships between consumer brands and SaaS solutions for over six years.Key Responsibilities: Master’s degree program internship. Drove lead generation for the merchant team, updated CRM system, assisted in marketing communications and event support.Key Accomplishments:• Prospected and developed several new client relationships within the European market (Steve Madden, Bauhaus among others), targeting decision makers managing operations worth €5MM+ online and/or €50MM offline.• Evaluated existing email marketing tactics, implemented best practices and re-wrote templates to better connect with C-suite target audience - improving open rate by 10%.

Vix Inc (now TelevisaUnivision) is a multicultural media company and publisher with a full suite of digital advertising products.Key Responsibilities: Partnered with sales vendors throughout the planning (RFP) process to generate a yearly revenue stream of $15MM+. Created campaigns that met the branding and acquisition objectives of brand and agency clients through digital display, mobile, video and social branded content solutions. Authored high-level sales collateral showcasing key value propositions, research, case studies and competitive analysis. Ensured customer success through meticulous planning in pricing, targeting, contextual relevancy and review of third-party verification requirements (brand safety, viewability).Key Accomplishments:• Strategized with the VP of Content to create branded articles, videos and social media campaigns that delivered above average engagement rates among millions of social followers across Facebook, Instagram and YouTube.• Drove $2MM+ in revenue from Macy’s, Mazola and others who purchased branded content campaigns, leading the ideation process with writers, designers and producers, as well as the agency pitch and negotiation with sales.• Leveraged Google Analytics, Domo and internal data to generate audience insights that led to campaign renewals for both branded content and performance-driven partners who made increases in spend of up to 30%.• Accountable for generating over $500K in sales from a leading automotive client after developing the concept for an advertising platform with popular Latin music artists.• Collaborated with cross-functional teams to develop creative briefs that streamlined the proposal development process, reducing about 5 hours per week in ideation.