Jennifer Edwards Email & Phone Number

Chicago, Illinois, Us

San Francisco, California, Us

Marketing Executive for a private equity-backed renewable energy company, driving rapid growth and scalability. Played a key role in helping the organization more than double its size in just 2.5 years, expanding from 200 to 600 employees. Power Factors is a leading provider of AI-driven software solutions, dedicated to accelerating the transition to a clean energy future.• Led marketing teams to drive strategy and oversee all functions including Demand Gen, Digital, Product Marketing, Brand, and Communications at Power Factors.• Increased site traffic by 200% with the launch of a new website in August 2024.• Established Demand Gen and ABM foundation, with a projected $10M MOP in 2024. Growth from $6M in 2023.• Increased MIP by 200% from 2023 to 2024, with $23M MIP YTD.• Grew marketing originated bookings from 4% to 20% from 2022 to 2024, with continually improving trends.• Responsible for successful launch of new Unity Renewable Energy Management Suite to the market in 2024, setting Power Factors up for long-term success.• Selected to participate in Vision 2045 campaign, participating in documentary that will be featured at COP29. Integral in helping team secure innovation award for pioneering work in digital infrastructure to support the clean energy transition

San Francisco, California, Us

Promoted to SVP of Marketing/CMO following the retirement of the previous CMO. Assumed full responsibility for all CMO duties, continuing to lead marketing strategy, brand development, and growth initiatives at the highest level.• Marketing Executive, reporting to CEO, responsible for marketing strategy and led all marketing functions• Continued to build out marketing team, maturing Demand Gen capabilities and partnering with sales team members drive adoption of ABM programs• Integrated multiple subsidiaries, promoting ONE Power Factors - developing a strong core brand and unifying teams under ONE brand.• Established new Product Marketing function, creating first persona-based value messaging to support value-based selling efforts. • Generated $6M in MOP in 2023 with $12M MIP• Worked to create company's first Demand Gen dashboards and event ROI dashboards.

San Francisco, California, Us

Recruited to help build marketing function and set-up company for long-term success.• Assessed existing team and put together growth and recruiting strategy to build out strategic marketing function• Recruited and built company's first Demand Gen function, working with new Head of Demand Gen to build marketing technology Stack: SalesForce, Hubspot, Salesloft, Rollworks, and more.• Recruited and built company's first Product Marketing function, showcasing the value that comes from a more mature product marketing function.• Grew Brand and Communications resources, finalizing company's new rebrand, integrating subsidiaries under ONE Power Factors brand.• Built out company's first BDR team and rolled out first Demand Gen campaigns.• Established event strategy and developed ROI dashboards.

Cham, Zug, Ch

Head of Marketing Communications for Landis+Gyr, a leading technology company supporting utilities and municipalities around the globe. With more than 5500 employees, we help the world manage energy better through industry-leading hardware, software, and service solutions. I currently lead a talented team responsible for marketing communications, digital strategy, brand & creative, advertising, media, PR, and event planning.• Executive communications: work closely with executive leadership team, supporting internal and external communication activities including speech writing, presentation material development, and the development of internal communication plans• Content creation: skilled storyteller, with experience developing unique and simplified ways of messaging complicated technologies and solutions across many different content types including video, white papers, presentations, scripts, collateral and brochures, website content, and social media campaigns• Event planning and management: responsible for managing and hosting Exchange, Landis+Gyr's user conference. We have successfully grown attendance year-over-year, with more than 1600 registrants in 2021. Exchange is a 3-day event, with more than 72 customer-led sessions, orchestrating 100+ speakers.• Responsible for managing $1.5M marketing events budget, including the management and execution of more than 150 industry events annually• Support strategic sales pursuits, assisting in largest-ever project award, supporting with social media campaigns and tailored creative messaging and content• Experience working in a matrixed environment, leading global projects and driving coordination across borders, levels, and stakeholders• Collaborate with product management, global R&D, sales, and commercial teams to develop and align key messages

Cham, Zug, Ch

Strategic product marketing professional, responsible for managing marketing strategy and support for our networking product portfolio. Also responsible for new product launches, successfully launching the company's first IoT platform, Gridstream Connect, followed by the introduction of an industry-first metrology solution with Revelo.

Wilmington, Delaware, Us

Manage team of internal and external creative resources to develop all traditional and digital creative media and initiatives for Exide Technologies. This includes website / digital design, traditional print collateral, POP, advertising media, engagement, video production & digital content production, and supporting corporate communications.• Global project manager for the development of the new exide.com - to be launched in Nov. 2016• Global project manager for corporate branding• Global project team member for intranet site redesign• Oversee the development of digital resources• Ensure consistent branding for a portfolio of more than 50 brands across the motive power, network power and automotive aftermarket industries• Work with communications team to deliver content and support engagement initiatives• Manage budget for all creative projects and resources• Building team from ground up

Wilmington, Delaware, Us

Manage internal and external creative resources, including agency partners, to make sure projects are completed on-time and below or at budget- Support product management teams with strategic marketing initiatives, helping to position products and develop messagingManage a product portfolio of nearly 50 private brands/customers for the North Americas region. (US, Mexico, Brazil and Canada) Functions include: • Ensuring brand cohesion in marketing materials for customers while also building and maintaining awareness for the Exide brand across the Americas region• Oversee and develop marketing materials and campaigns for large customer base• Work with Marketing Coordinator in ordering and fulfillment of marketing support materials• Oversee and assist with website development for both internal intranet site and external website•

Current/Previous Clients Include:East Andrews LLC ( Stout Irish Sports Pub, Andrews Upstairs, Cellar56), Jomaps, Innovative Cheer Services, Cheer Music Pro, Eskimo Advertising, MyATL Real Estate Spot, Kay Green Designs, Alabama Gettaway Solutions, Thompson Tractor Company.

Duluth, Georgia, Us

Worked with a team of designers on client projects including:Bar Designs for MGM Grand in Las VegasBar Concept for Philips Arena in AtlantaBar Designs for Intercontinental in Atlanta and Scottsdale, AZVarious exhibit designs Commercial InteriorsLogos and Signage