Director Of Marketing And Community Relations
CurrentResponsible for generating revenue as a result of a direct external sales and marketing efforts. These responsibilities include maintaining professional relationships in the community, the development and implementation of sales strategies, and achieving sales targets. External Business Development - Identify, target, and generate consistent and continuous referral stream from qualified referral sources as a result of a systematic external business development sales execution - Establish and maintain relationships with key area referral sources in the community.- Participate in professional societies and activities related to the health care industry and community-based organizations- Prepare and submit required sales management reports reflecting targets, progress and accomplishments.- Identify both new business opportunities and new customer call points within the communities served for additional revenue generation- Maintain a thorough working proficiency and keep professional contact and account records on the CRMFinancial Management- Understand and manage the department budget and its impact on the community’s bottom line- Understands the internal cost associated with all resident care programsTraining, Leadership and Team Member Development- Develop a working knowledge of state regulations and ensures compliance- Keep abreast of professional developments in the field by reading, attending conferences, and training sessions