Making the professional switch to manage real estate transactions, after 25 years of designing and executing strategic corporate communications initiatives, is a natural pivot for me. Years of honing market research skills, content and collateral development, refining key messages for multiple communications platforms and plenty of great storytelling are transferrable, essential skills needed to build a sensational real estate playbook that facilitates successful property sales at maximum market thresholds. Today’s residential real estate scene is dynamic and requires constant education about market forces, careful analysis and evaluation, dogged persistence, and to-the-finish negotiation to ensure that each buyer feels they’ve found the best fit in the community they want to call home. This means scouring MLS listings, preemptive networking and being a tireless advocate for the buyer, especially first-time buyers! Adept at clear thinking-- and persistence -- I get the job done in the most competitive environments.