Jennifer Causey Cmc® Mba

Jennifer Causey Cmc® Mba Email and Phone Number

CMO | Digital & Content Marketing Expert | Strategic Planner | Certified Management Consultant @ New Incite Marketing
Jennifer Causey Cmc® Mba's Location
Los Angeles Metropolitan Area, United States, United States
Jennifer Causey Cmc® Mba's Contact Details

Jennifer Causey Cmc® Mba work email

Jennifer Causey Cmc® Mba personal email

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About Jennifer Causey Cmc® Mba

B2B Marketing Professional and Chief Marketing Officer / CMO for Hire with deep experience in leading, planning and executing strategic marketing, working virtually and leading remote teams. Jennifer is known for her expertise in utilizing marketing technology to generate qualified leads and revenue and for transitioning B2B traditional marketing to cost effective, measurable, digital and inbound marketing systems. Example of results she has achieved include: - Optimizing and increasing web site traffic resulting in 30% increase in sales in 1 year- New strategy and fast execution resulting in initial $2 million sale for start-up- New product line launch resulting in $1 million in revenue in two years- New ad campaign resulting in ten-times return on investmentJennifer's breadth of experience includes multiple industries (software, SAAS, cybersecurity, manufacturing, medical services, IT, financial, consulting, professional services, government and non-profit) as well as a variety of company life-cycle situations (start-up go-to-market strategy and product launches, fast-growth companies that need to capture market share faster, and mature companies that need to reboot and innovate to grow).Experienced in B2B | digital marketing | marketing automation | marketing situation analysis | competitive analysis | strategic planning | budgeting | mentoring | team leadership | channel management and marketing | project management | change management | content and copy writing | email marketing | video | measurement and results tracking | social media strategy and execution | websites and white hat SEO | Google Analytics | trade show management | branding | direct mail | online ad campaignsExperienced speaker * Marketing presenter and trainer * Local, regional and national eventsFocus on ethics, equity and inclusion, diversity and supporting and mentoring women in businessLifetime volunteer for various charities and volunteer leader in industry professional associations

Jennifer Causey Cmc® Mba's Current Company Details
New Incite Marketing

New Incite Marketing

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CMO | Digital & Content Marketing Expert | Strategic Planner | Certified Management Consultant
Jennifer Causey Cmc® Mba Work Experience Details
  • New Incite Marketing
    Chief Marketing Officer (Cmo) For Hire For Businesses That Need To Grow Faster
    New Incite Marketing Apr 1997 - Present
    Simi Valley, Ca, Us
    Marketing consultant focusing on lead generation and increasing sales for growing companies. For my business-owner clients who want to grow, I can bring in the best team of independent contractors and resources without requiring costly hiring of staff. I research and analyze each situation and work with the business owner and executive team to develop the strategic and tactical marketing plan. I execute the planned marketing, including brand creation, websites, search engine optimization, blogs, social media, (Facebook company pages, optimized LinkedIn profiles, Twitter, YouTube and other social media content), email and direct mail, trade show management, press releases to industry trade journals and distributed online for search engine performance, marketing collateral, technical white papers, and targeted print ad campaigns. As my clients grow I work with them to track marketing return on investment (ROI) and begin to identify the right internal marketing staff to carry out marketing on an ongoing basis.
  • New Incite Marketing
    Marketing Speaker, Trainer, Workshop Facilitator
    New Incite Marketing Jan 2001 - Present
    Simi Valley, Ca, Us
    Speaker and trainer for audiences in companies, at association and trade conferences, and at regional and local business meetings and programs. Topics include B2B Marketing: The New Normal, Marketing Plan Workshop, How To Sell More in a Mature Market, Ethical Issues in Marketing, Integrating Social Media into Your Marketing Mix, Social Media Marketing Machine, Getting Started with LinkedIn, Mastering LinkedIn, Facebook, Leverage Technology for Marketing Success, Social Media Roadmap for Consultants, How to Use Social Media in Strategic Planning, Social Media Marketing for Manufacturing, Secrets of Search Engine Optimization and more. Audiences include Institute of Management Consultants National Conference (general session), Association of Professional Security Consultants National Conference (general session), Vistage Executive Summit Los Angeles), Renaissance Executive Forum, Provisors, California United Bank CEO Forum, Bruins Professionals, USC Anderson School of Business, UCLA Extension, Pepperdine Graziadio School of Business and Management, Soroptimists, Rotary, PRSA, TUGNET and more.
  • Ucla Extension
    Instructor, Ethics In Marketing & Strategic Marketing
    Ucla Extension Jan 2013 - Mar 2014
    Los Angeles, California, Us
    Teaching Ethics in Marketing and Advertising, a required course in UCLA Extension's Marketing Certificate, and Strategic Marketing, the capstone course of the Marketing Certificate program.
  • Pepperdine University Graziadio School Of Business And Management
    Adjunct Professor, Marketing Entrepreneurial Ventures
    Pepperdine University Graziadio School Of Business And Management Sep 2013 - Feb 2014
    Los Angeles, Ca, Us
    Taught Marketing of Entreprenuerial Ventures in Pepperdine's Entrepreneurship program, a focused curriculum designed to expand entrepreneur's creative vision and translate it into a real business in 20 months. The marketing course focuses on strategic analysis including understanding customer needs, the market place and the opportunity, as well as creating marketing traction through planned execution that includes offline, online, inbound and social media marketing tactics.
  • Systems Software Associates
    Marketing Representative
    Systems Software Associates Feb 1996 - Mar 1997
    Sales and marketing of BPCS ERP software in the greater Los Angeles area. Marketed the software to middle market manufacturers, including food processors, toy manufacturers, consumer electronic manufacturers. Responsible for all aspects of the marketing and sales cycle, including networking with industry professionals, promotional campaigns to prospective manufacturers, writing proposals, creating and presenting solutions, managing demonstrations of the software and other presentations involving team members from all over the country, arranging for site visits and referrals.
  • Jb Systems
    Marketing Director
    Jb Systems Jan 1993 - Aug 1995
    Designed and implemented marketing and strategic plans to achieve sales goals for a $7 million software company. Responsible for lead development, including seminars, direct mail, telemarketing. Worked closely with product development, customer service, and accounts receivable to insure customer satisfaction. Implemented brand identity campaign, which updated the company's image and helped increase lead generation. Worked closely with ad agency to ensure campaign success. Managed advertising, direct mail, trade show marketing. Tracked and analyzed marketing results. Provided sales support to international sales force of 35.
  • Jb Systems
    Marketing Product Manager
    Jb Systems Jan 1990 - Dec 1992
    Product Manager for PC and AS/400 product lines. Managed staff of eight programmers who maintained existing equipment maintenance software. Managed entire product life cycle from sales to delivery and support for 800 (+) software customers. Provided marketing presentations, marketing support materials, and sales call assistance for education of sales force. Implemented team approach to increase programmer productivity, improve quality and time to market of annual software update. Created marketing customer survey that proved increase in satisfaction to 72% over previous year’s 45%.Product Manager for new AS/400 product line for company with a traditional PC product line. Provided sales education, support, marketing strategy, marketing management and implementation, R&D support for the new products. Managed liaisons with business marketing partners such as IBM, Computer Associates, and ORACLE. Responsible for contract management, development and implementation of business plans for marketing, product development, sales, and customer support.
  • Jb Systems
    Marketing Representative
    Jb Systems Feb 1987 - Dec 1989
    Successfully marketed manufacturing and equipment maintenance software solutions nationwide. Customers included manufacturers such as Lockheed Martin, 3M, IBM, Johnson & Johnson, as well as cogeneration plants, hospitals, city, state, and federal government. Responsible for marketing lead generation, territory management, account management and sales quota achievement. Consistently achieved and exceeded sales quota. Named top salesperson three quarters in a row in 1988-9 out of a sales force of 25. Managed government and private contracts that included software, training, consulting, and product modifications. Coordinated resources and managed marketing and other communications with customers to insure successful contract fulfillment.
  • Marcam Corporation
    Marketing Representative
    Marcam Corporation Jun 1983 - Feb 1987
    Us
    Marketed and sold add-on software for IBM's MAPICS manufacturing requirements planning (ERP, formerly MRP) software. Applications included multi-location inventory control, purchasing management, order processing and external production inventory control software. Met and exceeded sales quota. Frequently achieved top sales awards. Responsible for selling new PRISM Manufacturing Requirements Planning (ERP) software for food processors. Nationwide territory required marketing lead generation, prospect development, sales calls, marketing presentations, software demonstrations and account management.

Jennifer Causey Cmc® Mba Skills

Online Marketing Social Media Marketing Email Marketing Marketing Strategic Planning Seo Lead Generation Marketing Strategy Start Ups Entrepreneurship Marketing Communications Blogging Competitive Analysis Social Media Project Management Management Advertising Market Research Marketing Management Facebook Product Marketing Strategic Partnerships New Business Development Writing Brand Management B2b Marketing Management Consulting Sales Business Planning Training Public Speaking Web Design Trade Shows Press Releases B2b Market Planning Marketing Research Market Analysis Linkedin Swot Analysis Inbound Marketing White Papers Podcasting Newsletters Romi Ebooks Website Updating Twitter Whitepapers Optimized Press Releases

Jennifer Causey Cmc® Mba Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Strategy
  • Colby College
    Colby College
    American Studies (History & Lit)
  • Northfield Mount Hermon School
    Northfield Mount Hermon School
    H.S.

Frequently Asked Questions about Jennifer Causey Cmc® Mba

What company does Jennifer Causey Cmc® Mba work for?

Jennifer Causey Cmc® Mba works for New Incite Marketing

What is Jennifer Causey Cmc® Mba's role at the current company?

Jennifer Causey Cmc® Mba's current role is CMO | Digital & Content Marketing Expert | Strategic Planner | Certified Management Consultant.

What is Jennifer Causey Cmc® Mba's email address?

Jennifer Causey Cmc® Mba's email address is je****@****ite.com

What schools did Jennifer Causey Cmc® Mba attend?

Jennifer Causey Cmc® Mba attended Pepperdine Graziadio Business School, Colby College, Northfield Mount Hermon School.

What are some of Jennifer Causey Cmc® Mba's interests?

Jennifer Causey Cmc® Mba has interest in Product Marketing, Writing, Facebook Company Pages, Technology, Ethics, Hubspot, Social Media Strategy, Digital Strategy, Growth, Blogging.

What skills is Jennifer Causey Cmc® Mba known for?

Jennifer Causey Cmc® Mba has skills like Online Marketing, Social Media Marketing, Email Marketing, Marketing, Strategic Planning, Seo, Lead Generation, Marketing Strategy, Start Ups, Entrepreneurship, Marketing Communications, Blogging.

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