Jennifer Causey Cmc® Mba Email & Phone Number

Simi Valley, Ca, Us

Marketing consultant focusing on lead generation and increasing sales for growing companies. For my business-owner clients who want to grow, I can bring in the best team of independent contractors and resources without requiring costly hiring of staff. I research and analyze each situation and work with the business owner and executive team to develop the strategic and tactical marketing plan. I execute the planned marketing, including brand creation, websites, search engine optimization, blogs, social media, (Facebook company pages, optimized LinkedIn profiles, Twitter, YouTube and other social media content), email and direct mail, trade show management, press releases to industry trade journals and distributed online for search engine performance, marketing collateral, technical white papers, and targeted print ad campaigns. As my clients grow I work with them to track marketing return on investment (ROI) and begin to identify the right internal marketing staff to carry out marketing on an ongoing basis.

Simi Valley, Ca, Us

Speaker and trainer for audiences in companies, at association and trade conferences, and at regional and local business meetings and programs. Topics include B2B Marketing: The New Normal, Marketing Plan Workshop, How To Sell More in a Mature Market, Ethical Issues in Marketing, Integrating Social Media into Your Marketing Mix, Social Media Marketing Machine, Getting Started with LinkedIn, Mastering LinkedIn, Facebook, Leverage Technology for Marketing Success, Social Media Roadmap for Consultants, How to Use Social Media in Strategic Planning, Social Media Marketing for Manufacturing, Secrets of Search Engine Optimization and more. Audiences include Institute of Management Consultants National Conference (general session), Association of Professional Security Consultants National Conference (general session), Vistage Executive Summit Los Angeles), Renaissance Executive Forum, Provisors, California United Bank CEO Forum, Bruins Professionals, USC Anderson School of Business, UCLA Extension, Pepperdine Graziadio School of Business and Management, Soroptimists, Rotary, PRSA, TUGNET and more.

Los Angeles, California, Us

Teaching Ethics in Marketing and Advertising, a required course in UCLA Extension's Marketing Certificate, and Strategic Marketing, the capstone course of the Marketing Certificate program.

Los Angeles, Ca, Us

Taught Marketing of Entreprenuerial Ventures in Pepperdine's Entrepreneurship program, a focused curriculum designed to expand entrepreneur's creative vision and translate it into a real business in 20 months. The marketing course focuses on strategic analysis including understanding customer needs, the market place and the opportunity, as well as creating marketing traction through planned execution that includes offline, online, inbound and social media marketing tactics.

Sales and marketing of BPCS ERP software in the greater Los Angeles area. Marketed the software to middle market manufacturers, including food processors, toy manufacturers, consumer electronic manufacturers. Responsible for all aspects of the marketing and sales cycle, including networking with industry professionals, promotional campaigns to prospective manufacturers, writing proposals, creating and presenting solutions, managing demonstrations of the software and other presentations involving team members from all over the country, arranging for site visits and referrals.

Designed and implemented marketing and strategic plans to achieve sales goals for a $7 million software company. Responsible for lead development, including seminars, direct mail, telemarketing. Worked closely with product development, customer service, and accounts receivable to insure customer satisfaction. Implemented brand identity campaign, which updated the company's image and helped increase lead generation. Worked closely with ad agency to ensure campaign success. Managed advertising, direct mail, trade show marketing. Tracked and analyzed marketing results. Provided sales support to international sales force of 35.

Product Manager for PC and AS/400 product lines. Managed staff of eight programmers who maintained existing equipment maintenance software. Managed entire product life cycle from sales to delivery and support for 800 (+) software customers. Provided marketing presentations, marketing support materials, and sales call assistance for education of sales force. Implemented team approach to increase programmer productivity, improve quality and time to market of annual software update. Created marketing customer survey that proved increase in satisfaction to 72% over previous year’s 45%.Product Manager for new AS/400 product line for company with a traditional PC product line. Provided sales education, support, marketing strategy, marketing management and implementation, R&D support for the new products. Managed liaisons with business marketing partners such as IBM, Computer Associates, and ORACLE. Responsible for contract management, development and implementation of business plans for marketing, product development, sales, and customer support.

Successfully marketed manufacturing and equipment maintenance software solutions nationwide. Customers included manufacturers such as Lockheed Martin, 3M, IBM, Johnson & Johnson, as well as cogeneration plants, hospitals, city, state, and federal government. Responsible for marketing lead generation, territory management, account management and sales quota achievement. Consistently achieved and exceeded sales quota. Named top salesperson three quarters in a row in 1988-9 out of a sales force of 25. Managed government and private contracts that included software, training, consulting, and product modifications. Coordinated resources and managed marketing and other communications with customers to insure successful contract fulfillment.

Us

Marketed and sold add-on software for IBM's MAPICS manufacturing requirements planning (ERP, formerly MRP) software. Applications included multi-location inventory control, purchasing management, order processing and external production inventory control software. Met and exceeded sales quota. Frequently achieved top sales awards. Responsible for selling new PRISM Manufacturing Requirements Planning (ERP) software for food processors. Nationwide territory required marketing lead generation, prospect development, sales calls, marketing presentations, software demonstrations and account management.

Mba, Marketing, Strategy

B.A., English, American Studies (History & Lit)

H.S.