Jennifer Benison Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

- Leading newly created Revenue Operations team supporting the Sales organization including Onboarding, Education, and temporarily International- Overhauled Sales compensation strategy and reporting to drive sellers to take actions supporting strategic priorities and customer interests- Led bottoms-up forecasting and opportunity-sizing for key levers to grow revenue- Established operating procedure for transitioning leads as teams expand internationally with local footprints across strategic geographies- Created E2E cross-functional partnership to accelerate Onboarding by unlocking new capabilities and incremental strategies

Atlanta, Georgia, United States

- Chief of Staff supporting Chief Customer Officer creating infrastructure around reporting to identify opportunities for improvement across Sales, Product Support, Account Management, Onboarding, and Operations teams- Accelerated expansion of Sales team from targeted 30 people in 1 year to 100 people in 6 months allowing for expansion of Sales engagement touchpoints including the first phone number to reach sales on the home page, the creation of an Outbound engagement team, and segmenting to a High Value team to assist the most complex customers leading to 5x revenue growth in year 1 and 3x revenue growth in year 2- Analyzed strategy around customer-facing support team roles and recommended path forward for creation of a new service supporting customers in a way that could be monetized, but is MECE with other customer facing teams- Analyzed partner program to isolate drivers for the business and partners leading to a strategic shift in engagement and prioritization within the program

Mountain View, California

- Led team of 12 driving go-to-market strategy for the full suite (10) of QuickBooks products in the United States across all Assisted Sales channels (Inside Sales, Outbound Sales, Mid-Market Sales, Accountant Sales, and Partner Sales)- Led bottoms-up forecasting process across all teams and products and prioritized expectations of growth across those teams based on the customer profile they were engaging, strategic product priorities, and capacity constraints.- Created first-of-its-kind at Intuit insights engine, gathering drivers and barriers to each product's adoption across Sales organizations and evolving from qualitative to include quantitative results to drive action across cross-functional product, go-to-market, and service teams- Led the team through transition to remote during the COVID-19 pandemic while growing engagement and evolving team talent

Mountain View, California

- Co-created the Go-to-Market Strategy for a brand new product, QuickBooks Live growing product from 1 self-serve win a week to over 100 mostly Sales Assisted wins a week- Created infrastructure for robust data on QuickBooks Live channel performance to identify investment opportunities- Created mechanism to regularly source insights from QuickBooks Live Sales team to share back with cross-functional partners and leaders to drive product and service improvements

-Created the role within the Stella Artois US brand team-Launched first pilot of liquid extension from concept to market in 4 months-Managing 4 more pilots to market in the next 6 months including cross-functional support across the US, Europe, and creating marketing materials-Identified forward looking strategy for innovation around the brand

New York, New York

-Negotiated contracts for Stella Artois to bring a footprint to key events-Created ROI tracker encapsulating region, brand, sales investments into events to assess impact on sales including incremental displays, influencer posts, and social media promotions to prioritize investments in the future-Worked cross-functionally with occasions manager on brand team, sales, and region to attached experiential investments to in-store execution driving sales-Managed agency execution to ensure high quality standards for Stella Artois footprints

New York, New York

-Redesigned VBI to match evolution of mother brand Stella Artois hitting markets September 2018-Led internal convention process for mother brand and extensions to raise the profile of the brand in 2018-Successfully championed Stella Artois Cidre to appear with Stella Artois in marketing to boost both brands

-Managed $400M budget across functions-Led creation of customized convenience store program and Texas specific program-Briefed Famous Among Friends summer above the line program -Identified key occasions for Bud Light to win in and laid the groundwork for strategy moving forward

Bloomington, Indiana

Dean's FellowshipConsumer Marketing Academy - Faculty Selected MemberForte Foundation Member

Greater New York City Area

Global MBA Intern working with Michelob Ultra Family brands and Value Brands: Natural Family, Busch Family, Rolling Rock. Analyzing historical media investments, current consumer trends, and developing a long term media strategy for all brands. Evaluating success of current sweepstakes campaigns and developing strategy to improve effectiveness.

Washington D.C.

• Designed and implemented client marketing and communications strategy to shift views of over 200K+ Marines on energy.• Created digital media strategy for client to reach over 85% of a target audience featuring 4 videos during client's annual event launched in real time on social media networks with +55K views, +5K likes, and +100 positive comments from target audience within the month.• Developed partnership strategy for client to collaborate with 1,500+ industry representatives annually leading to 2014 client selection as one of Fast Company’s Top 10 Most Innovative in Energy.• Analyzed website traffic data regularly to evaluate success of promotional materials and overall marketing strategy resulting in more focused campaigns to target specific audience segments.• Identified client needs and matched them with Booz Allen capabilities to grow firm business with the client from $50K to $1.5M in under 2 years.• Led cross-functional team to create two client websites simultaneously, prior to delivery deadline, allowing client to more effectively reach target audiences.• Supported training strategy by developing 3 videos for integration across client curricula to reach 10K+ Marines annually.• Designed custom communications for client to reach target audiences including 150+ briefs, talking points, and fact sheets annually

Mclean, Va

• Managed complex database with upwards of 200K records • Developed complex analysis to recommend improvements to clients• Managed client social media accounts and produced products designed for social media release• Represented clients at events providing information and answering complex questions for stakeholders• Organized and conducted regular teleconference meetings to provide updates to clients

I was introduced to graphic software design through various Adobe programs by creating brochures, flyers, order forms, and online newsletters for distribution to clients.

Database maintenance; mail compilation and packaging; basic administrative duties

Master Of Business Administration (M.B.A.), Consumer Marketing

Activities and Societies: President - Kelley Marketing Club, Hoosier Host, Member - Kelley Women Association of MBAs Dean's Fellowship.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Gamma Phi Beta, Sharpe Scholar, Synergy (American Marketing Association organization), University Center.