Jennifer Benison Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

- Leading newly created Revenue Operations team supporting the Sales organization including Onboarding, Education, and temporarily International- Overhauled Sales compensation strategy and reporting to drive sellers to take actions supporting strategic priorities and customer interests- Led bottoms-up forecasting and opportunity-sizing for key levers to.

Atlanta, Georgia, United States

- Chief of Staff supporting Chief Customer Officer creating infrastructure around reporting to identify opportunities for improvement across Sales, Product Support, Account Management, Onboarding, and Operations teams- Accelerated expansion of Sales team from targeted 30 people in 1 year to 100 people in 6 months allowing for expansion of Sales engagement.

Mountain View, California

- Led team of 12 driving go-to-market strategy for the full suite (10) of QuickBooks products in the United States across all Assisted Sales channels (Inside Sales, Outbound Sales, Mid-Market Sales, Accountant Sales, and Partner Sales)- Led bottoms-up forecasting process across all teams and products and prioritized expectations of growth across those.

Mountain View, California

- Co-created the Go-to-Market Strategy for a brand new product, QuickBooks Live growing product from 1 self-serve win a week to over 100 mostly Sales Assisted wins a week- Created infrastructure for robust data on QuickBooks Live channel performance to identify investment opportunities- Created mechanism to regularly source insights from QuickBooks Live.

-Created the role within the Stella Artois US brand team-Launched first pilot of liquid extension from concept to market in 4 months-Managing 4 more pilots to market in the next 6 months including cross-functional support across the US, Europe, and creating marketing materials-Identified forward looking strategy for innovation around the brand

New York, New York

-Negotiated contracts for Stella Artois to bring a footprint to key events-Created ROI tracker encapsulating region, brand, sales investments into events to assess impact on sales including incremental displays, influencer posts, and social media promotions to prioritize investments in the future-Worked cross-functionally with occasions manager on brand.

New York, New York

-Redesigned VBI to match evolution of mother brand Stella Artois hitting markets September 2018-Led internal convention process for mother brand and extensions to raise the profile of the brand in 2018-Successfully championed Stella Artois Cidre to appear with Stella Artois in marketing to boost both brands

-Managed $400M budget across functions-Led creation of customized convenience store program and Texas specific program-Briefed Famous Among Friends summer above the line program -Identified key occasions for Bud Light to win in and laid the groundwork for strategy moving forward

Bloomington, Indiana

Dean's FellowshipConsumer Marketing Academy - Faculty Selected MemberForte Foundation Member

Greater New York City Area

Global MBA Intern working with Michelob Ultra Family brands and Value Brands: Natural Family, Busch Family, Rolling Rock. Analyzing historical media investments, current consumer trends, and developing a long term media strategy for all brands. Evaluating success of current sweepstakes campaigns and developing strategy to improve effectiveness.

Washington D.C.

• Designed and implemented client marketing and communications strategy to shift views of over 200K+ Marines on energy.
• Created digital media strategy for client to reach over 85% of a target audience featuring 4 videos during client's annual event launched in real time on social media networks with +55K views, +5K likes, and +100.
• Developed partnership strategy for client to collaborate with 1,500+ industry representatives annually leading to 2014 client selection as one of Fast Company’s Top 10 Most Innovative in Energy.
• Analyzed website traffic data regularly to evaluate success of promotional materials and overall marketing strategy resulting in more focused campaigns to target specific audience segments.
• Identified client needs and matched them with Booz Allen capabilities to grow firm business with the client from $50K to $1.5M in under 2 years.
• Led cross-functional team to create two client websites simultaneously, prior to delivery deadline, allowing client to more effectively reach target audiences.

Mclean, VA

• Managed complex database with upwards of 200K records
• Developed complex analysis to recommend improvements to clients
• Managed client social media accounts and produced products designed for social media release
• Represented clients at events providing information and answering complex questions for stakeholders
• Organized and conducted regular teleconference meetings to provide updates to clients

I was introduced to graphic software design through various Adobe programs by creating brochures, flyers, order forms, and online newsletters for distribution to clients.

Database maintenance; mail compilation and packaging; basic administrative duties

Master Of Business Administration (M.B.A.), Consumer Marketing

Activities and Societies: President - Kelley Marketing Club, Hoosier Host, Member - Kelley Women Association of MBAs Dean's Fellowship.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Gamma Phi Beta, Sharpe Scholar, Synergy (American Marketing Association organization), University Center.