Create print and digital campaigns for marketing of internal services, events, and contestsCo-developed and manage the Readers' Choice award and hosting ceremony of over 200 guestsCo-manage The Kids Closet Sale, a semi-annual children’s pop up shop , featuring over 20,000 items and managing approximately 100 consignors, – awarded best revenue generating ideas in 2019 by PNA’s Advertising Directors’ AssociationCo-developed and manage Times News BingoCo-created and manage several new contests and events – Newspapers in Education Book Sale, Shop-Eat-Localopoly, Community Yard Sale, Holiday Ornament Decorating Contest, Times News TravelCreated and manage Newspapers in Education program, supplying over 40,000 newspapers to area students in the last 3 yearsResearch standards through the Alliance of Audited Media to understand the best ways to grow circulation in a “countable” manner Design circulation promotional material – award winning design from Pennsylvania Newsmedia AssociationWrite scripts for Customer Service RepresentativesCreate “Stop the Stop” training program to equip CSRs with tools, scripts, and reporting to empower them to speak with customers who are calling to stop their home delivery subscriptionRedesigned the “New Neighbor” program with more touch points to convert readers who are receiving free samples to paid readersPartner with the Pennsylvania Lottery to create promotion to increase countable circulationManage and analyze single copy sales of Times NewsProspect new businesses and open vendor accounts for Times NewsCreated Pennsylvania Newsmedia Association award winning radio scriptWork with IT to create automated reportingManage the complete “fair season” processes, from securing insurance certification, tent set up, supplies, workers and engaging readers at local eventsConducted surveys and rebranded Times News Media GroupCreate print, digital and social campaigns for help wanted in circulation and editorial departments

Co-coordinate a semi-annual pop-up children’s consignment event. Communicate with workers, consignors, vendors and sponsors. Set up and tear down a "shop" of over 20,000 items over 4 days. This event is an integral part of our local community which promotes recycling, income for consignors and a place where families can purchase gently used children’s items.

• Creation of total training for all Inside Sales Associates.• Design of printed and web-based training modules and onboarding processes• Mentor new associates through entire training cycle• Utilize industry leading sales database tools including Salesforce and InsideView• Creation and management of email campaigns, using Eloqua and Act-On software.• Regular use of Google analytics to manage performance of mail campaigns and websites.• Extensive use of social media, including Linkedin, Twitter, Facebook, Hootsuite, and Slide Share• Weekly contributor to the “Accelerate Management” blog writing about compliance, averaging 300 views per week• Design and implement complete processes associate with Special Events, including promotion through follow-up• Creation of scripts for YouTube Videos designed to advertise special events• Utilize Solution Selling to guide prospects through the sales cycle• Regular use of cold calls to make initial contact• Maintain Inside Sales SharePoint site

• Created cash flow analysis using NaviPlan planning software and communicated results and recommendation to high net worth clients• Member of “Plant the Flag” committee for wealth planner who were successful sales professionals• Coordinated a series of six presentation to highlight specific planning topics, including planning for special needs, business succession, asset protection, charitable planning, etc.• Provided assistance to Senior Wealth Planner with various administrative functions, including report generation, typing correspondences to clients and centers of influence, and filing• Provided planning support for four teams with different geographic locations covering the entire Northeast PA region and the Lehigh Valley

• Maintain client files to audit compliance standards• Communicate with branch personnel and other lines of business to coordinate services for Wealth clients • Coordinate external client advisors (attorneys, CPAs) during client’s estate planning process• Initiate design and improvement of client management process among various offices• Design sales tracking report to consolidate pipeline, referrals and client information utilized by all offices in Pennsylvania and Delaware• Market Tracking Coordinator for Lehigh Valley and satellite offices• Coordinate client servicing, prospecting and management throughout the entire client experience• Recognized as Top Wealth Strategist Associate• Supported multiple Relationship Managers at one time

• Managed classroom of 3rd – 5th grade students; ranging from 20 – 30 students per class• Responsible for supervision of Para-Professional / Teachers Assistant• Served on several textbook selection committees charged with matching state standards to learning activities through out the academic school year• Motivated students on class projects, resulting in local news media recognition• Responsible for development and presentation of new student tracking system to Intermediate teachers throughout entire Allentown School District