Jennifer Blatz Email & Phone Number

Tukwila, Wa, Us

BECU, also known as Boeing Employee Credit Union, is the 4th largest credit union in the United States, and the largest community-based credit union in the country.I conduct foundational research helping to inform and provide strategy and direction for major product initiatives like credit card, digital support strategy, business online banking, access limits for ATM and debit cards and in-person collaboration work experience. Leader in defining design thinking practice for the entire organization including best practices, workshop definition and templates, cohort builder and facilitation educator.Invented the Scenario Alignment Canvas (SAC). The SAC is part kickoff workshop, part exposing assumptions and gaps in knowledge, part data collection from the team, and part creation of a research plan. The Scenario Alignment Canvas is a quick starting point to get the team aligned around a user’s scenario or goal, and determining any gaps in team knowledge and finally, determining the need to build out a full persona. Skills • Mentoring and coaching designers and researchers • Defining research strategy, roadmaps and plans • Template and process definition and creation • Upskilling UX team • Establishing best practices • Using AI (Artificial Intelligence) tools for secondary research and to expedite tasks and workflow • Internal public speaker on user experience, research methods, career development, agile and moreToolsMicrosoft apps • Usertesting • Mural • Survey Monkey • Figma • AI tools like ChatGPT, Perplexity, Firefly

Jen Blatz Chatz about user experience, professional tips and tricks, UX research and strategy to help seasoned and aspiring folks up their UX game. BlatzChatz is where people chat about the world of user experience (UX) research, and sprinkle in a bit of prof tips and tricks. Jen shares her perspectives and experiences in working in user experience and navigating the sometimes rough waters and challenges of the profession. Jen also talks to top-notch UX pros who know their stuff and have great insights to share.SkillsInterviewing • Presentations • Content creation • Video editing • Thumbnail design • Event coordination • Presentation • WritingTools Descript • YouTube • Figma • Google Suite • GoDaddy

UX Research and Strategy is a registered 501c3 organization devoted to teaching and exploring topics related to User Experience Research and Strategy. UXRS was created by three very talented ladies, who saw the need to address the gap in these topics in the local UX community. The hope for this group is to enrich and complement the UX design community through knowledge sharing, networking and community. Started in Dallas Texas, UXRS exploded with a global reach within a few years. The group continues to expand its UXRS community reach in countries around the world. SkillsDetermined there was a need in the UX community to create a space for meetups and education around UX research and strategy. Created social media assets and campaigns from planning to writing to designing the posts.My leadership role (as president and co-founder) of this non-profit organization consisted of organizing monthly events, creating a social media strategy and implantations plan, and leading the group's vision, growth and strategy.ToolsZoom • Figma • Google Suite • Trello • Mural • Mailchimp • YouTube Studio • Eclincher • Adobe tools like Photoshop, InDesign and IllustratorOutcomesExpanded the board of directors and committee members from 3 to 12 people.Grew the group to over 87,000 followers on LinkedIn in just over 5 years. (That's more than many companies!)Grew all social media channels from zero to thousands of followers in just over 5 years.Planned and led high-quality events and speakers, every month, for hundreds of attendees around the world.Iterated on the group's mission, vision and strategy as the group grew from a local meetup to a global community, and from hundreds to tens of thousands of community members and followers.

Planned events that appeal to a global audience with world-famous UX professional speakers from around the world.Provided quality content to the UX community on a number of topics including research impact, jobs to be done and AI, career development, mixed method UX research and more.Selected topics and speakers that are relevant to the UX research profession and for those aspiring to become UX pros.

I expanded the board of directors and committee members from 3 to 12 people. Volunteers in various roles included technology, social media and events directors, content strategists, community engagement and graphic designers.Led the organization into financial stability through donations and paid events.

New York, Ny, Us

The Design Leadership Forum's mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another.

Aarhus, Dk

Provide guidance, advice and mentorship to students going through user experience research bootcamp and courses.

Detroit, Michigan, Us

Lead researcher for Rocket Mortgage, previously Quicken Loans through acquisition of Truebill. Conducting qualitative foundational user research to define strategy and inform product roadmaps.SkillsMentoring UX designers and researchers on methodologies, career opportunities and skills development.Informing the mortgage business of user’s mental models on broad financial topics.Connecting business units through insights to align on strategies.Validating design concepts through concept and usability tests.Conducting workshops to build empathy and understand each other across newly-formed teams.One-one-interviews with professionals in B2B business-to-business space to understand their working environment, actions and pain points when interacting with our products.Product-aligned research, ranging from discovery to generative to validation.ToolsMicrosoft apps • Usertesting • Slack • Lucid • Qualtrics • Airtable • Condens • Figma • MiroOutcomesShared financially-focused discovery research that was used to inform strategy and road maps after the company acquired Truebill, a financial management app with a new user base.Created a mental model diagram to help map an understanding of our professional user’s thoughts and actions through originating a loan.Created a journey maps, service blue print style, outlining steps in our loan origination process, highlighting user pain points, employee interactions and opportunities to improve the process at every step. Visually summarized participant interviews, creating easy access for the designers to understand our users pain points, goals and expectations.Participated in a pilot program to help cross-functional teams work together in a rapid format to produce results and designs in a 2-week sprint. This pilot is being rolled out to other teams for quick ideation and moving projects forward. Released a survey that had an astonishing 17% response rate, thus providing more data points to make product decisions.

Boston, Ma, Us

Led several research efforts to determine strategy and road map for company’s Digital Workplace strategy.

Boston, Ma, Us

As a Lead UX Designer and Researcher, I worked on internal products spanning several business units. My focus was primarily internal websites and applications used by employees. I oversaw the strategy, research and interface design for Fidelity's "internal UX agency." My process included advising stakeholders through the complete design process of a project from defining the scope, strategy, research and UX design for websites and apps. I displayed a deep understanding of people using enterprise software and internal tools.SkillsConducted 40+ interviews, totally over 100 hours, to understand how employees use internal and enterprise tools for the Digital Workplace team.Conducted research using a mixed methods approach to understand digital whiteboard use. This included contextual inquiry, one-on-one interviews, usability tests and a quantitative (Jobs to be done like) survey.Shared my research on digital whiteboards with Microsoft’s team. This info helped inform their roadmap and whiteboard feature prioritization. Became the Jobs To Be Done in-house expert on research theory and practice. Conducted accessibility research with blind users to inform our team how our products are used by people who use screen readers and other assisted technology.Researched and created the information architecture and taxonomy for websites and apps.Led co-creation sessions with users to refine copy and design.Mentored UX designers and taught them about several methods including card sorts, interviews, concept tests, survey design, competitive analysis, heuristic evaluation and usability tests. Worked with other departments like Security, Technology and Human Resources to research and design products, services and solutions. UX deliverables: task analysis, user stories, research analysis, personas, user flows, sketches, wireframes, design system, high-res mockups.ToolsMicrosoft apps • Zoom • Mural • Optimal Workshop • Figma • Sketch • Invision • Jira • Qualtrics

Us

Organized Meetups and events to bring the local interaction design community together to network, learn from each other and expand expertise.

San Antonio, Texas, Us

As a Lead UX Designer, I worked with a cross-functional team of Product Managers, Researchers and UX Designers. I oversaw the strategy, experience design and functionality of User and Account Management (User Settings and Profile). This aspect of Rackspace's portal is used by thousands of customers and employees every day. • Led a team of designers, guiding them through and implementing a UX Process and helping them make strong design decisions• Proposed UX strategies and developed a plan to execute steps in that strategy • Mentored junior UX designers and assisted them through their projects and career development• Acted as the team's scrum coach through the agile process of software development and design • Proposed a UX Process to be implemented by the UX Designers, Researchers and Information Development writers. This high-profile UX Process was created in collaboration with other Researchers and UX Designers based on research, workshops, iterative feedback and design • Led workshops and meetings to keep remote team members aligned, engaged and designing to their full potentialUX deliverables: use cases, designed research-ready assets, user stories, design strategy, sketches, wireframes and high-resolution mockups with tools like Mural.ly, Sketch and Invision

Mclean, Va, Us

At Capital One, I conducted research, analyzed information and provided context for key design recommendations. I used a variety of research methods to improve digital and non-digital channels for this major financial corporation. They products I focused on were Auto Navigator, and internal servicing tools used by employees for home and auto loans.• Performed qualitative research by conducting contextual and exploratory interviews, card sorts for taxonomy, usability testing and concept reviews• Conducted usability testing in a variety of settings including in the lab, remotely and unmoderated • Researched, developed and designed personas for consumer arm of lending business.• Affinitized and synthesized data to build deliverables like charts and reports to convey insights to business partners • Advised teams and fascilitated workshops for research methods including Service Design BlueprintsResearch methods: contextual inquiry, card sorts for taxonomy, usability tests, ethnographic observation, concept testing and in-person interviews

Plano, Tx, Us

Acting as the “UX Team of One,” I introduced qualitative user research methods for the managed security branch of the company. I conducted research directly with users who work on the software and made informed design decisions to improve software and understand the user's workflow. • Engaged with and interviewed customers to build better products and improve the Customer Experience (CX)• Accumulated stakeholders’ and subject matter experts' feedback and use that information to drive research, roadmaps and projects • Collaborated with a cross-functional team of developers, engineers, business analysts and security analysts to create intuitive designsUX deliverables: user flows, journey maps, sketches, user interviews, surveys, questionnaires, research analysis and findings, wireframes and mockups using tools like InDesign and Sketch

Los Angeles, Ca, Us

While at VCA, I would strive to improve the usability and experience of the in-house enterprise software used in over 500 (at time of employment) animal hospitals. I also oversaw and recommended interface improvements in interactive design solutions balancing user feedback and business needs.• Initiated several forms of user research strategies never used before by the organization including: empathy interviews, ethnographic observation, task analysis, personas, information architecture (IA) and various research methods like surveys, focus groups, concept testing and usability reviews• Performed usability tests, heuristic evaluations, card sorts, competitive analysis and other research methods UX deliverables: heuristic evaluation, ethnographic research notes and recommendations, research reports, sketches, wireframes and mockups for prototypes

San Francisco, California, Us

Drove the redesign of the website and created User Experience (UX) assets to guide the team and stakeholders.Some of the tasks I performed for this project include:• Performed competitive analysis on similar websites• Executed a content audit on the existing site and recommend improvements• Developed personas based on stakeholders' interviews• Collaborated with the content strategist to develop and finesse the navigation and text• Created UX deliverables including wireframes and mockups • Provided visual design and graphic elements for responsive web pages from mobile to desktop • Worked with the developer to research WordPress themes and design possibilities

Los Angeles, Ca, Us

Exclusive graphic designer for a global law firm with over 650 attorneys plus additional support staff. I designed all marketing and business development materials for print and digital delivery. I also created UX assets like competitive analysis, user flows, personas, wireframes, and digital mockups. I acted as the firm's: • Art director and graphic designer• Creative core serving several departments and attorneys• Brand manager to ensure consistency and uniformity of the firm's brand• Project manager

Implemented several UX components necessary to create a touch interface restaurant menu and ordering process on an iPad/tablet device. My design process included the development, execution and creation of the following:• User-centered research• Usability testing and iterative redesign• Rapid paper prototypes• Wireframes• Personas• Low- and high-fidelity mockups• Task flow analysis and user journey exploration• User surveys and questionnaires• Card sorting analysis• Business plan and value proposition creation• Competitive analysis• Information architecture (IA), site map creation• iPad/Tablet App creation and development• Mood board design• Style guide (design system) creation for final product

Los Angeles, Ca, Us

Designed simple and innovative solutions to complex user interface problems on a large-scale consumer website. • Regularly created mockups and concepts for the final online product • Displayed an understanding of color theory, composition, iconography and visual communication • Participated in an iterative Agile/Scrum software development lifecycle (SDLC) • Integrated with a team of product managers, developers, engineers, designers and QA • Created email designs in an effort to increase company revenue and customer on boarding • Brainstormed solutions to balance the user's needs and the business' goals • Observed and analyzed usability tests and recorded feedback from users

Los Angeles, Ca, Us

Designed various pages for the special feature sections in both “Daily Variety” and “Weekly Variety.” Produced a large quantity of pages as well as photo-research, created graphic charts, managed production flow and shipped pages to the printer. Big-picture thinking and working with editors contributed to creating visually dynamic content.

Woodland Hills, Ca, Us

Using a results-oriented approach, I collaborated with editors to develop cover story concepts, executed all critical photo illustrations and design, as well as created various daily features and pages for the Lifestyle section of the newspaper.

Us

Conceptualized and designed all editorial pages of the newspaper. Executed photo manipulation and color correction, illustrations, and managed all outsourced photography and illustration assignments. Created and implemented a strategy to successfully transition the newspaper from paste-up to full electronic pagination.

Winter Park, Florida, Us

Responsible for the design of all department pages, which is nearly half of each magazine.

Lakeland, Fl, Us

Responsible for the layout of all department pages which constituted nearly half of each magazine. Additional tasks included the selection, edit and manipulation of photos, concept execution, redesign assistance, editorial development and the management of page and content flow and the direction of photo shoots.

Certification Completed June 2015, User Experience And Customer-Centered Design

Interaction Design

Certificate, Interaction Design

B.S., Journalism Graphics. Minors: Printing Tech & Sociology, Cum Laude

High School, Graduated With Honors