Jennifer Boulet Email and Phone Number

■ Creating and executing launch plans for new products, websites, and businesses.■ Reviewing products, assessing market suitability, and making recommendations to increase revenue potential.■ Email marketing campaign planning & execution.■ Writing direct response letters, website copy, reports, emails, newsletters, and blogs. ■ Reviewing television commercial scripts for Fortune 500 companies.■ Managing teams of subcontractors on behalf of clients.

Full-time contract position for 10 mos. - highlights included:* Established & managed email marketing team.* Built out flows & campaigns in Klaviyo to record-breaking sales.* Established & maintained company-wide sales calendar. * Wrote/built out/mentored work on a variety of skincare sales funnels.* Drove formulation to marketing launch of Timeless Skin Serum ("Botox In A Bottle")* Wrote VSL for lead skincare device.* Organized & directed filming of offsite VSL shoot (with contracted film crew & actors)* Supported final edit of VSL to launch.* Launch JUMP Brand Ambassador Program.* Supported hands-on redesign of new Shopify store website.

Recruited by REV (owned by Tai Lopez & Alex Mehr) as a copywriter for their growing portfolio of retail brands, but quickly took on various management roles. * Essentially doubled open rates & click rates on Pier 1 emails within 2 weeks of joining the team via copy & offer adjustments. * Was responsible for the offer concepts & copy on multiple blockbuster single product email campaigns for Pier 1.* Planned and rolled out multiple multi-day campaigns and holiday sales (pushing hard against an initial apathy to plan campaigns) to generate record-breaking sales weekends.* Without being asked, took on the mentorship of the large team of new junior copywriters (10+), providing constructive feedback and training.* Took on an unofficial manager role with the Pier 1 Email Marketing team, managing the output of contracted copywriters & designers.

* Directly accountable for launching NEW products to email subscribers. * Created marketing collateral and sales process for the successful roll out of partner promotions. * Launched Homesteading Summit (Mar 2017 ) and Home Grown Food Summit (Oct 2016) to email subscribers as well as via affiliate partners. * Achieved record-breaking unit sales for two lead DVD information products.* Acted as Editorial Director for approximately 6 months, while the hiring process was in progress, in addition to the roll of Director of Marketing & Sales.* Managed team of remote contractors (writers, designers, & agencies).

■ Directly accountable for all online marketing for this USD $19 Million company.■ Grew Marketing Division from a team of two to a high-performance team of 25 in less than three years (including three reporting directors, editors, writers, copywriters, web designers, and email promotion coordinators). ■ Directly accountable for the development of all information products (courses, eBooks, audio series, and video series), from conception to production to marketing. ■ Managed an average of 50-100 projects per month, ranging in scope from multi-day projects requiring minimal resources to three- to five-month projects with company-wide impact.■ Worked with the Executive Team to establish product launch timelines.■ Successfully executed an ambitious marketing launch schedule of one new launch per month, for 24 months. Product releases were typically software or information products. “Launches” included marketing the product to the customer and subscriber base, and releasing it to affiliates (promotion partners).■ Accountable for the marketing of more than 20 products – including both software and information products.

■ Trained in “Master of Business Dynamics” – experienced in the process of top-grading staff; hiring top performers, and coaching staff to set and achieve goals.■ Recruited and trained a team of Copywriters, Writers, Editors, and Proofreaders to develop results-oriented content and sales copy with a unified company voice. ■ Recruited and trained team of Web Designers and Print Designers. Worked closely with them to guide creative and produce designs suited to projects, with an eye to the company design style. ■ Was responsible for maintaining positive communication and effective workflows between Marketing and Accounting, Sales, Customer Service, and Technical Support Teams.■ Managed outsourced resources including copywriters, print houses, and media production companies.

■ Managed the marketing and content development for a paid subscription newsletter, delivered online, which generated over USD $1.02 Million per year in subscription sales. ■ Developed multiple print and electronic courses on various Internet-marketing related topics.■ Authored the second edition of a 1,000-page printed course.■ Developed multiple audio and video training tools, including a three-hour video that required the coordination and management of a professional camera crew in La Jolla, CA. ■ Directly involved in (or leading) the execution of webinars, conference calls, and live seminars, from content planning, to recruiting attendees, to execution and recording. ■ Wrote direct response letters that generated over $2.5 Million in sales.

■ Wrote all content for the company’s weekly newsletter, emailed to over 500,000 subscribers. ■ Began writing the first revision of the company’s flagship training manual. ■ Wrote first direct marketing salesletter; crashed the company’s server with the overwhelming response.