Jennifer Hebert Email & Phone Number

Texas, United States

Burlington, Massachusetts, Us

Dedicated to supporting our Pepsi aligned bottling partners, I lead retail and foodservice commercialization for the bottling network by customizing KDP retail initiatives into the bottler’s commercial processes, driving alignment and accountability with bottlers, while optimizing in-store/in-market and foodservice execution.

New York , Us

Lead the food service team to drive availability and grow profit margin in the on-premise channel. Positioning the company for the future while gaining distribution by launching new liquor distributor partners and top broadline distributors generating incremental revenue. Identify targets, own RFP process, and land key national accounts.

New York , Us

Influence Voss Water’s key partners, distributors, brokers, and customers by bridging brand strategy to customer goals/deliverables. Strong collaboration and strategic planning across account teams, distributors, and customers’ businesses by creating value with marketing solutions, identifying growth strategies, and executing programming in the market. Inspire others to take action through leadership and commitment to winning with Voss.

New York , Us

Identify growth targets by conducting high-quality analysis of multiple data, analyzing sales, markets, and consumer behavior data to identify trends and leverage insights to formulate strategies that drive sales. Derive actionable insights to grow sales with customers, and distributors to grow market share with consumers.Strong collaboration and strategic planning across account teams, liquor distributor partners, and customers’ businesses by creating value with programming and identifying growth strategies in the category. Inspire others to take action through strategic leadership and commitment to winning with the Voss portfolio.

Burlington, Massachusetts, Us

Inspire and lead a marketing team to deliver volume-driving solutions through engaging, strategic marketing programs to influence purchasing behavior and increase sales. Responsibilities include identifying growth opportunities for key accounts and bottlers, development of commercial solutions and consumer engagement programs using voice of customer and consumer insights managing a multi-million dollar budget ensuring MROI. Worked with strategic liquor suppliers and brands to create a suit of marketable activation tools.Enable bottler and account partners to grow profits by creating value with solutions and identifying growth strategies. Responsible for strategic planning and business analysis providing comprehensive actionable insights to impact where strategy meets execution, as well as develop sales stories to drive in-market results.Conduct high quality analysis of multiple data sources to generate actionable insights. Analyze sales, markets and consumer behavior data to identify trends and leverage insights to formulate strategies that drive restaurant sales of field marketing accounts and key Bottlers. Develop marketing calendar, excellence in execution, deliver MROI and post program analysis with marketing budget and ledger responsibility.Responsible for curating Foodservice specific insights working with industry experts to source trends, gaps and opportunities to help customers from an objective partnership lens. Derive actionable insights to empower sales with brand and channel selling stories for the entire Foodservice banner and allied bottlers. Negotiate studies and data subscriptions with key industry agencies and foster the relationship as the point of contact.Commercialize new categories and digital solutions empowering sales with the tools to execute efficiently. Inspire others to take action through leadership and commitment to winning across the commercial team.

Burlington, Massachusetts, Us

Strategic development of marketing communications and sales presentations for the Chief Marketing Officer, including generating media for industry specific complex concepts and external communications to franchise bottling systems and key national accounts as part of the joint business process. Key point of contact for Bottler Marketing Committee which fosters the development and collaboration of brand programs, strategy, and implementation across all systems through periodic joint business planning.Deliver strategic program activation for Crush brand utilizing marketing tactics including advertising, media, sampling, merchandising, promotions, and innovation. In-market activation of consumer promotion movie screening presented by Crush for consumer winners and franchise bottler incentives.Create portfolio of assets for large scale Top-To-Tops and commercial meetings including strategic messaging, asset creation, concept development, registration website assets, sizzle reels using Brand voice to drive engagement. Assets used in key National Account sell-ins and selling stories to key franchise bottlers. Engage with cross functional team to develop and launch the internal portal that provides standardized digital content for field sales via iPad portal that aides sell-in at retail or bottler level. The roll-out to the sales organization requires a technical modification to a streamlined consistent format of documents and Brand programs.