A 25-year professional with extensive experience in leading teams, building relationships, and solving problems. I apply these competencies to help organizations in marketing, fundraising, and event management.

The Greater Springfield AFP Chapter serves fundraising professionals in Clark, Champaign, and Greene Counties of Ohio. The AFP empowers individuals and organizations to practice ethical fundraising through professional education, networking, research, and advocacy. Our vision is to stimulate a world of generosity and positive social good through fundraising practice.

• Led marketing team to align all digital communications, promotions, sales, and partnership efforts• Developed branding looks and language for multiple HUTN products, including financial and digital enterprises• Vetted and engaged outside vendors to meet product development demands• Developed collateral to connect with target market influencers• Expanded branding efforts to ad creation with messaging to highlight product’s value proposition• An active leader in a start-up environment that addressed upon the CEO’s vision

• Successfully lobbied for, developed, & led a divisional marketing department • Created funding pool for marketing efforts, including budget oversight for Kent Student Center and Center for Student Involvement - total annual budget of approximately $370,000• Led team in Visix digital communications for the KSC and formed partnerships with Residence Services• Conceptualized and oversaw the development of university-wide special events including Homecoming Week activities and Welcome Back Weekends • Transformed student graphics studio into internship opportunity for the School of VCD • Implemented social media promotions to supplement web and hard copy messaging• Developed press releases that engaged local media to cover university events• Led a team of three full-time staff and 35+ student staff in marketing efforts for the Kent Student Center and Center for Student Involvement. Areas of direct supervision included social media, website development, FLASHperks™ rewards program, commuter services, and student events• Merit Badge coordinator for the KSC and CSI, collaborating with the President’s Office and University Communications and Marketing• Served on leadership teams including the Emergency Response Team, Events Security Committee, Green Dot Committee (power based sexual violence awareness), Step Up / Speak Out (students in crisis), and Protest Management• Collaborated with numerous university departments and student organizations to create engaging programs, including off-campus excursion with the Office of Global Education, Welcome Weekend and Destination Kent State programming with the Office of Student Success, and Homecoming events with Alumni Association and student organizations• Provided guidance as CSI liaison to over 60 student orgs including underrepresented students• Served as department point person on numerous recruitment, retention, & engagement initiatives• Wrote / edited content for online, electronic, & hard copy promotions

• Created and led campus-wide marketing programs that enhanced retention, such as the What’s Up campaign, including hard copy, sponsorship, and online applications• Negotiated the free printing and delivery of over 30,000 event calendars to students and campus offices • Led building branding redesign efforts for KSC, which services approximately 50,000 guests per week• Implemented integral programs for summer Destination Kent State students and families• Managed website through content manager CommonSpot and Drupal• Helped lead efforts in the development of programming learning outcomes for CSI

• In one year, created student activity events generating over 30,000 in attendance, including Black Squirrel Festival, Real Late Reels, and Rock the Runway• Designed, conducted, and analyzed market research activities; efforts resulted in a 106% increase in attendance at Real Late Reels program in one year• Successfully transformed graphic design firm into internship credit opportunity. Recently expanded firm to include multimedia department• Utilized assessment tools through Campus Labs to evaluate programs and make recommendations• Created partnerships with faculty to engage in existing programming through Real Late Reels program• Student organization advisor to L44 Enterprises

• Generated approximately $4.5M in homes sales in one year• Cultivated relationships with customers to position community and lifestyle for home purchases• Achieved a 100% customer satisfaction average rating on all customer sales surveys, as measured by J.D. Power and Associates

• Successfully developed a $1M budget for Internet, magazine, newspaper, and outdoor ad schedules • Reduced marketing expenses $200,000/year through SalesLogix database management • Achieved one of the company’s lowest cost-per-sale figures through strategic promotions• Provided accurate market analysis for trends related to leads, traffic, and sales• Led start-up efforts for Pulte Fore Ranch subdivision; one of the largest in the country• Developed community conference sessions, a formal groundbreaking, and special events related to community opening• Created and managed newsletter communications through Annuncio campaigns• Created copy for all advertising outlets

• Developed and implemented marketing plan for business units, including the KSU United States Post Office contract unit campaign, which resulted in record sales months• Served on and chaired numerous committees that continue to aid in retention and recruitment efforts

• Smashed attendance records through the creation and execution of special events such as Sesame Street Weekends, Captain Kangaroo specials, and Jack Hanna Weekends• Doubled live radio remote promotions in one year through resource management; served as radio on-air park representative for over 50 live interviews • Cultivated relationships with new park sponsors including Pepsi, Chrysler, and McDonald’s• Drove attendance through copy creation for local radio and television promotions• Planned and executed a massive loyalty event for 27,000 Season Pass Members