Jennifer Stern Email & Phone Number

Menlo Park, Ca, Us

Sacramento, California, Us

GTM mercenary brought in to drive strategic growth beyond the capacity and skills of the existing team. ► Sitecore | Thought Leadership | January 2018 to June 2018► Griddable.io | Strategic Communications & Thought Leadership | January 2018 to June 2018► Panzura | Content Marketing and Thought Leadership | April 2018 to July 2018► Corsix | Acquisition and Growth | April 2023 to July 2023► Adobe | Sales Enablement and Channel Marketing | August 2023 to Present

Redwood City, California, Us

Oversaw high-profile initiatives, programs, strategic alliances, communication efforts, and events for the third-most impactful foundation in the world, while working in deep partnership with top universities, research institutions, think tanks, foundations, and social impact funds across the US, Europe, and Asia Pacific.► Managed Siebel-funded programs, working in partnership with 100+ charities, nonprofits, and world-leading universities.► Deployed 500+ scholarships to Masters/PhD students in Bioengineering, Business, Computer Science, and Energy Science, in partnership with universities including Harvard, Johns Hopkins, MIT, Northwestern, Princeton, Stanford, Tsinghua University, University of California, Berkeley, University of California, San Diego, University of Chicago, and University of Tokyo.► Organized annual 3-day thought-leadership conferences on AI topics such as Ethical AI, Privacy, and Data Rights; lining up full agenda, speaker panels, A-list performers, dinners, fireside chats, and exhibitions for 1,700+ STEM luminaries.

Mountain View, Ca, Us

Elevated B2B product positioning, messaging, and strategic alliances to lay the foundation for Professional Products division to generate 20% of total company revenues.

San Francisco, Ca, Us

Built out e-commerce GTM deliverables including messaging, landing page narrative/copy, best practices guide, solutions sheet, blog posts and pitch deck.

Houston, Texas, Us

Working with the Group President, rearchitected communication model and crafted executive talking points and campaigns to grow SOV 200% (against ServiceNow) and boost engagement 4,600% in 1 year.► Launched BMC’s inaugural thought-leadership platform across the domains of Big Data and Digital Transformation to cultivate business relationships with C-suite.► Created BMC’s first podcast channel “Digital Outliers” and launched social media programs that catalyzed explosive 17X growth in online following.

Palo Alto, Ca, Us

Hired by GM to scale Cloud Management portfolio from $400M to $1B+, ultimately achieving 77X ROI and $155M in marketing-sourced pipeline (MSP), bringing in $66M in revenue.► Developed multi-channel GTM strategy powering product launches that generated 9,000 leads (80% net-new business), $124M in pipeline, and $51M in bookings.► Executed enterprise thought-leadership program to capture market share from Microsoft, increasing SOV 15%, accruing $31M in pipeline, and landing $15M in bookings, within a year.► Drove social media strategy that tripled Twitter following and quadrupled Facebook fans, secured 6,000 new LinkedIn followers, and attracted 107,000 unique visitors to Tumblr.

San Francisco, California, Us

Positioned Salesforce as an authority on Social Transformation to align the company ethos with the priorities of business owners and consumers and expand B2B value offering well beyond that of a CRM.► Created The Little Blue Book of Social Transformation, a guide for C-suite executives on driving social change as a corporate leader – earning 60,000 downloads and $18M pipeline in 6 months.► Assembled Social Advisory Board consisting of leaders from Chase, Comcast, DirectTV, Nissan, P&G, Walmart, Disney, and others and forged strategic alliances with Activision, CBS, GE, Kimberly-Clark, KLM, Nest, Cisco, Nestle, Schwab, Sysco Food, and Wells Fargo.► Launched social customer service thought leadership campaign driving $21M in pipeline revenues.

San Jose, Ca, Us

Principal Product Marketing Manager► Led award-winning interactive campaign for Photoshop Express, Adobe’s first SaaS solution, growing registrations from zero to 4M in a 1-year period. ► Launched Lightroom Beta in 4 weeks, with 6 subsequent releases preceding launch, which earned 1.2M downloads in 9 months, besting Apple and becoming the industry standard in photo editing workflow.► Activated key partnerships such as alliances with photography schools to boost product unit sales 23%, and campaign with Lollapalooza to access its 2M+ followers and attendees.Sr. Product Marketing Manager► Drove 8 end-to-end product launches, including new-product introductions and re-releases of legacy products (PageMaker and FrameMaker) that turned losses into 40%-90% YoY growth.► Wrote MRD for Adobe Studio and developed brand identity and customer support infrastructure for Stock Photos, Adobe’s first online service offering for creative professionals.

Ba, Rhetoric And Communications

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