Jennifer Burrell work email
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Jennifer Burrell personal email
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Jennifer Burrell phone numbers
I am a results-driven leader with over 20 years of experience inecommerce and merchandising, consistently delivering exceptionalrevenue growth and operational efficiency for top-tier brands likeTailored Brands, ShopStyle, Shutterfly and Gap. Throughout my career, I’vespearheaded digital transformations, scaled omnichannel strategies,and fostered high-performing teams, all while exceeding financialtargets in fast-paced, dynamic environments.At Tailored Brands, I drove a 133% revenue increase by optimizingecommerce functionality and leveraging data analytics to enhance thecustomer journey. My experience spans developing innovative categorystrategies, managing P&L, and collaborating with cross-functionalteams to align product assortments with marketing and business goals.From launching new product categories at Shutterfly to driving 64%revenue growth at ShopStyle through retailer-focused innovations, Ihave a proven track record of scaling businesses while deliveringpersonalized, customer-centric experiences.
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Gm EcommerceTailored Brands, Inc. Mar 2023 - PresentHouston, Texas, Us-Spearheaded eCommerce strategy, driving a 133% increase in revenue forthe fastest-growing channel-Led P&L responsibility and rolled out operational processes that improvedscalability and infrastructure-Optimized website functionality, mobile responsiveness, and SEO, enhancingcustomer experience and boosting conversions-Collaborated with cross-functional teams in merchandising, marketing,sourcing, and logistics to streamline operations and ensure seamlessexecution of strategic initiatives-Led multi-channel digital marketing initiatives across multiple channels,resulting in increased traffic and improved ad spend efficiency-Managed a high-performing ecommerce team, cultivating a collaborative andresults-oriented culture-Analyzed data to track KPIs and continuously refined strategies to improvecustomer engagement and lifetime value -
Sr Director Of Business Development And Ecommerce MerchandisingShopstyle Sep 2020 - Aug 2022San Francisco, California, Us-Drove 64% revenue growth in and 38% in 2022 by launching new mediaproducts and optimizing the retailer experience and partnerships-Expanded product categories and introduced innovations to enhance digitalexperiences and attract new audiences-Managed P&L and implemented scalable processes to improve operationalefficiency and infrastructure-Collaborated with marketing and product teams to refine customer acquisitionand retention efforts, resulting in increased customer lifetime value-Directed global teams across the US, Canada, UK, and Australia to deliverstrong cross-market results -
Sr Director Ecommerce MerchandisingShutterfly Inc. Aug 2018 - May 2020San Jose, Ca, Us-Grew the home category by 300%, expanding the product catalog from 10 toover 200 products and driving $300M in revenue-Launched new product categories, including apparel and kids, driving over20% revenue growth-Led cross-functional initiatives that aligned product assortments, marketingstrategies, and design elements to drive business objectives-Improved operational efficiency, saving $200K per product launch -
Director Of Ecommerce MerchandisingShutterfly Inc. 2015 - 2020San Jose, Ca, Us
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Dmm Update/Active/SwimSears Holdings Corporation 2012 - 2015Chicago, Il, Us-Managed a $400M business across retail and digital platforms, implementingseasonal merchandising strategies that drove growth-Launched a 'Fast Fashion' pop-up, resulting in an 85% sell-through rate,exceeding average margins by reducing markdowns-Worked closely with international manufacturers to cut production lead timesby 6 weeks, improving inventory efficiency -
Vp Retail/Ecommerce MerchandisingColdwater Creek 2007 - 2012Fort Lauderdale, Florida, UsExecutive merchandising Divisional leader responsible for delivering $700M annual revenue across all retail channels.-Owned divisional seasonal merchandising strategies across all channels: Retail, Catalog, Ecommerce-Developed Department key concepts and promotions online and instore to ensure collections were commercially viable and engaging with consumer-Directed design in developing all assortment lines in line with sales, market and merchandising trends-Instrumental in developing and executing high level strategic plans with executive team-Worked cross functionally with marketing and creative to ensure brand message was consistent across all channels-Developed and managed team of 12 Buyers, Associates, and Assistants -
GmmThe North Face 2005 - 2007Denver, Colorado, UsDivisional Merchant leader responsible for delivering $65M multi brand annual business for North Face and Napapiri brands-Own divisional seasonal merchandising strategies, key concepts and all promotional and inventory strategic initiatives.-Partnered with marketing to develop seasonal marketing strategy and promotions as well as visual to ensure look and feel of store is consistent with brand-Collaborated with store operations in development of new North Face stores, owned merchandising strategies for all new stores and partnered with marketing to develop new store launch-Worked with design directors and major wholesale accounts to develop all seasonal lines-Manage a team of 10 Buyers, Planners, Associates, and Assistants-Worked closely with product managers to develop SMU's for retail division. Paying close attention to margin upside and MLQ for profitable execution.-Developed SMU strategy for Outlet division, developing line with product managers and sourcing profitably -
Sr Merchant/BuyerGap Inc. 2001 - 2005San Francisco, California, UsHighly visible merchandising leadership role driving $225M in annual revenue at Gap. While at Gap, integral in building out the Outlet division in addition to launching Plus size assortment in Gap stores.-Responsible for all aspects of assortment including line development, color assortment, sourcing, production and marketing.-Developed and implemented the vertical structure for Outlet division-Leveraged market and competitive data along with analytics to drive assortment planning and product strategies-Developed program for Plus Sizes (16-20); resulting in 25% incremental sales volume.-Launched accessory division for outlet-Managed a team of 2 Merchants
Jennifer Burrell Education Details
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Florida State UniversityFashion Merchandising + Business
Frequently Asked Questions about Jennifer Burrell
What company does Jennifer Burrell work for?
Jennifer Burrell works for Tailored Brands, Inc.
What is Jennifer Burrell's role at the current company?
Jennifer Burrell's current role is GM Ecommerce.
What is Jennifer Burrell's email address?
Jennifer Burrell's email address is bu****@****oud.com
What is Jennifer Burrell's direct phone number?
Jennifer Burrell's direct phone number is +141531*****
What schools did Jennifer Burrell attend?
Jennifer Burrell attended Florida State University.
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