Jennifer White Email & Phone Number

Baltimore, Maryland, Us

Baltimore, Maryland, Us

Under direction from the Executive Director, oversee, plan and direct the day-to-day marketing and communications operations for the Maryland Medical Cannabis Commission (MMCC). Responsibilities include: planning, executing and evaluating comprehensive communications programs that reinforce the mission of the MMCC. Areas of responsibility also include: marketing, media relations, internal and external communications, publications, website management, graphic design, issue and crisis management and community relations.

Baltimore, Maryland, Us

Marketing & Communications for MDOT MTA

Baltimore, Md, Us

MARKETING 605 MARKETING STRATEGY:Explores the role of marketing in creating value for the firm and its stakeholders and examines market strategy in the context of a dynamic external environment. MARKETING 615 ENTREPRENEURIAL MARKETING:Emphasizes market opportunity analysis, product development, creation and formulations of strategic positioning, pricing feasibility, channel strategies and promotion with limited resources in entrepreneurial and intrapreneurial settings. prerequisite: MKTG 605MKTG 497: Social Media Marketing

Baltimore, Md, Us

• Develop and manage the advertising strategy, both from a business, sales and technical perspective.• Budget development and projections for print and digital advertising, event sponsorship sales and social media.• Collaborate with national digital executives to develop a plan of action to grow digital revenue and to motivate staff in that direction.• Initiate and nurture effective, professional relationships with internal and external contacts.

Washington, Dc, Us

• Responsible for growing membership- increased membership 25% in 6 months.• Plan and execute membership activities including key-note speakers and formal events including:Whitehouse Correspondence Reception andThe Elizabeth Dole Foundation Solute to Caregiver Gala• Manage relationships with major donors to The Newspapers in Education (NIE) soliciting donations from members greater than $5,000 annually.• Represent and promote The Washington Times at community, political and fundraising events• Establish and rebuild relationships with past national advocacy, political and national clients.• Design and implement multi-level media campaigns including: Broadcast, radio, email marketing, newsletter sponsorship, social marketing, CPC, CPA, CPL, SEO, SEM, Google, Facebook, programmatic, native, retargeting, mobile, geo-fencing, and traditional media. • Build sales team through account acquisition and market share attainment.• Manage affinity partnerships and fundraising for The National Newspapers in Education Association.• Train team on digital assets and third party products.

Arlington, Virginia, Us

• Assist Managing Director in the creation and launch of new website including: Website development, platform provider selection, site layout and design.• Contract negotiation with senior-level executives to solidify multi-media collaboration for maximum market reach and penetration dominance in the DC DMA. • Collaboratively design promotion and marketing material, strategy, product, pricing, and packaging working with marketing and sales departments associated with our media partners: WTOP, ABC 7, News Channel 8 and Federal News Radio.• Reinforce and establish collaborative relationships with top-level corporate executives to partner with the launch of DC’s newest career site POWERJobs.• Represent media organizations at various functions including: The National Newspaper Conference, The Northern Virginia Technology Council, Mid-Atlantic Healthcare Provider Recruitment meetings/ events, Corporate Grey events and The U.S. Chamber of Commerce events.• Collaborate with media partners for broadcast, radio, outdoor, and digital marketing and advertising promotion campaigns.• Design elaborate multi-media sponsorship packages for major clients including: AIPAC, The U.S. Chamber of Commerce, SAIC, AARP, and The Washington Area Metropolitan Area Transportation Authority.• Utilize prior relationships with national, regional and local advertising agencies to increase brand awareness and to educate agency representatives on partnerships and POWERJobs reach, products and value.• MVP Q2 POLITICO/ POWERJobs.

Washington, Dc, Us

Business Development & Major Account Sales Manager

Baltimore, Maryland, Us

• Travel nationally to meet with top-level clients to discuss marketing and advertising options with The Baltimore Sun Media Group and Tribune Co.• Create and present proposed advertising campaigns directly to clients such as: AT&T, Verizon, Apple Vacations, Sprint, Comcast, ESPN, Disney Studios, Universal Studios, Sony Studios, M & T Bank, and The University of Phoenix.• Work closely with national advertising agencies to endorse The Baltimore Sun and encourage inclusion of the Baltimore market in national campaigns.• Act as a liaison with the Tribune Media Network (Tribune’s National Sales Team) to consistently promote The Baltimore Market in the national arena. • Construct national advertising revenue budgets and work within expense constraints to attain and exceed revenue commitments.• Establish representative revenue goals and reconcile commissions on a monthly basis. • Oversee and facilitate the complete restructure of National Advertising Division which included collapsing territories and budgets to reflect evolving economic demands. • Built a strong sales team with positive results exceeding 34-million dollar revenue budget annually.• Digital product development and new business development deployed to fill revenue gaps resulting from erosion of print advertising.

Baltimore, Maryland, Us

• Assist the team in their primary responsibility of developing new accounts, promoting The Baltimore Sun print and digital products, career fair events and Career Builder Recruitment Solutions, through leadership and encouragement.• Interview, hire, train, and motivate a continually expanding sales team.• Develop and coordinate sales strategies, special projects and promotions while providing ongoing monitoring, coaching, mentoring and training to maximize sales.• Continually develop and implement rate structures to maximize advertiser value and advertising revenue.• Work with advertising managers to develop strategies, sales projects and marketing campaigns.• Compile weekly and monthly sales analysis and projections.• Set representative monthly goals and monthly reconciliation of representative compensation.• Instrumental in the development and implementation of CRM Web-Based Software - Salesforce.com - Transitioned to key trainer and administrator of system.• Implemented aggressive selling strategy utilizing customer service focus and competitive marketplace differentiation tactics. • Managed consistently top-performing team, exceeding revenue goals monthly.

Baltimore, Maryland, Us

• Advertising portfolio and campaign sales working with major clients as well as a heavy focus on new account acquisition (70% of revenue).• Exceeded Sales goals over 130% within first 3 months

Mba

Bachelor Of Science (Bs), Business Administration, Cum Laude

Business Administration, Management And Operations