Jennifer Harvey Email and Phone Number

• Achieved +7% sales growth by developing business strategies, seasonal assortment plans & devised new product designs• Strengthened Gross Margin +4% by implementing a pricing strategy, defined cost targets & negotiating better production terms• Conceptualized monthly Retail Store floorsets designing a visual merchandising story that led to an average +20% builds• Launched 5+ monthly Ecom curated marketing stories attributing to Ecom channel having its best year ever, increasing sales by +28%, Margin +3%, Units +5% and AOV +14%• Devised ecom photoshoots to produce site assets to maximize sales & grow customer engagement by +3% & transactions +22%

• Plan & implement short/long-term category strategies that led to +6% beat to AOV plan and +15% beat to AOQ• Manage product life cycle of all existing & future assortments & oversee all new product launches & site merchandising• Launched 50 new products & 192 new skus within 4 months of joining that drove 10% of total volume in first month live• Improved margin 2.3% by negotiating better product costs, rationalizing all skus & productivity & creating pricing strategy• Expanded into new Decor categories in Q4 2021 where new products accounted for 71% of total newness for the fiscal year• Drive new business development & trade relationships, launching 3 new partnerships negotiating marketing & product lines• Organize ecom photoshoots collaborating with Design to produce assets for homepage, PDP’s & site to maximize sales & grow customer engagement

• Senior Merchant for all LOFT Petite and Plus size apparel, managing 18 categories for 475 stores and online channels • Drove merchandising strategies from concept to final execution for all apparel categories within 2 divisions to meet financial plans with a focus on growth & profitability• Led 4 direct reports in executing those strategies & adjust financial plans as business required• Monitored & adjusted to market trends, directing the revision of thousands of seasonal PO’s & renegotiating costs, liabilities & shipments with sourcing partners• Actively participated & represented Petites & Plus categories as a thought leader on key company initiatives• Adjusted plans & implemented action in accordance set in OTB & Monthly Forecast meetings• Responsible for total growth & success of direct reports through team building & executing development plans

• Divisional Lead Buyer for the Wedding Boutique including Gowns & Formal Wear, Party Supplies & Décor, Gifts & Favors, Bridal Accessories, Fine & Fashion Jewelry, Intimates, Wellness & Beauty • Registry Home Store Buyer of Bedding & Bath, Luggage & Travel, Camping & Sports, Electronics, Pet Accessories & other Hobbies • Developed strategic partnerships with over 70 Brands, launching new dropship marketplace with over 40K skus that generated rapid growth of $500K in less than 5 months• Piloted new ecommerce division, executing a clear strategic vision launching 8 departments & 33 categories, curating the assortment based on trends, data & customer survey feedback• Designed new landing page & ecommerce shop experience in conjunction with Creative, Tech & Engineering teams• Managed in season business by creating streamlined tracking tools to drive sales, financial plans, manage OTB revenue, improve margins & maximize inventory• Provided leadership to 5 direct reports, mentoring & developing their abilities to translate customer & competitive information into action that drove category specific sales growth & increased profitability • Managed product life cycle, drafted & developed proprietary product lines for all categories, creating new seasonal storylines & color direction from initial concept, product development, copywriting to compelling marketing launch campaigns • Planned & created store events & marketing campaigns to drive traffic, conversion, awareness, acquisition & revenues• Identified white space opportunities & challenges for in season business as well as future season line planning• Conceptualized & communicated short & long term strategies that supported business plans & brand's position

• Buyer for all Decorative Accessories, Botanicals & Garden, Holiday Trim, Candleholders, Candles & Homescent departments leading over 30 categories of Home Decor• Grew total Accessories departments to a $100M business with a beat to annual sales of +15% or $11M• Established seasonal product mix for 4 departments identifying emerging trends, averaging +6% monthly builds• Developed business strategies maximizing brand’s sales & profits with margin dollars up +14% or $7M over prior year• Built Botanicals & Garden categories to $44M business with increased annual sales of +42% & $4M incremental MMU$ • Grew Homescent category to $11M business with beat to annual sales of +18% by implementing a seasonal scent strategy launching 6 new fragrances generating $4M in incremental sales volume or +75% growth with $2.1M incremental MMU$• Lead Holiday Trim department to $35M business, +7% to previous years sales & increased MMU$ by +6%, making it the best year in history for the company• Trained and managed 6 employees that lead to 3 promotions within their first respective year• Developed annual & seasonal financial plans collaborating with Inventory Management providing purchase quantities, delivery dates, flow & exit strategies for initial cost & production negotiations for new programs• Directed big ideas & key products to Creative teams & led execution for catalog layouts & website product pages• Manage markdowns & promotional activity to hit monthly OTB goals & maximize business opportunities for future growth• Traveled overseas to Asia & Philippines negotiating costs, minimum orders & developed proprietary products

• Omni Merchandiser in the Textiles Division overseeing all Bedding & Bath categories• Grew the Bedding department to a $68M annual business & consistently met sales, margin & inventory expectations to hit projected financial target of +23% comp• Effectively collaborated with Inventory Management to provide purchase quantities, seasonal strategies, delivery dates & target costs for initial production negotiations with second highest IMU at 72% for Total Textiles• Successfully launched first Fair-Trade Bedding collections that drove over $1.5M in Fall 2015• Trained & managed 2 Merchandise Coordinators - one of whom was promoted within 1 year• Productively collaborate with President/SVP/VP DMM on preliminary seasonal product needs• Recognized for strong leadership and execution skills at seasonal store floor sets in collaboration with both visual & operations teams at our Philadelphia model store• Collaborated with sourcing/design to develop various high margin core fabrics now used brand wide

• Assistant Merchandiser in the Textiles Division focusing on all Bedding, Bath & Flooring categories• Proactively summarize and communicate merchandising information for store newsletters and emails. Coordinate with Store Ops for disseminating information through appropriate channels. • Work with Visual to create signage and in-store collateral. Provide Visual team with new product information: facts, inspiration, pricing, big bets, late items and special needs.• Create and maintain seasonal line lists. Work with Sourcing and Buyer to provide Inventory management with final assortment plans. • Competitively shop and analyze the market. Provide market observations to Buyer. Identify new products, resources or opportunities.

• Work alongside the corporate visual team to create a visual story and strategize merchandising tactics• Utilize sales reports to determine slow selling products and re-merchandising accordingly• Lead and motivate a staff of 20 employees while providing an excellent customer experience• Increase volume and create greater brand awareness by controlling key performance indicators

• Ashton Woods Homes Employee of the Quarter for Exceptional Performance in Administration• Sold over $4 million interior design options in fiscal year 2008• Lead Designer for Central Florida region - Most profitable international division• Design, furnish, merchandise over 50 model homes, inventory homes, amenity centers• Buyer for over 20 brands of home decor products, materials, furniture• Developed strategic partnerships with GE, Moen, Shaw, Dal-tile, Silestone, etc.• Attend builder trade shows to view new product lines and recognize new business opportunities• Maintain relationships with vendors, suppliers, project managers and customers• Manage budgets within specified company guidelines and procedures• Assist with concept development and layout for design of marketing material• Coordinate design, production and writing of marketing material• Identify key goals and objectives of marketing strategies and analyze effectiveness of marketing efforts• Facilitate design selection appointments with new homeowners and staff training on decor options

• Implement department visuals, map out and facilitate floor-set designs and maintain standards• Support management team in achieving goals by providing outstanding customer service• In charge of floor leadership supervision program and departmental scheduling• Perform open/close daily operations and process and evaluate payroll on daily basis• Accept shipments and process damages daily• Titled "Catch the Spirit" Employee of the Month