Led a complete overhaul of corporate identity and product brand architecture to drive B2B CTV sales leads growth; increased brand awareness by 100% across major networks like Disney+, Warner Bros., Amazon, Fortune, and The Washington Post, which led to a 50% increase in web RAD, generating $40M annual revenue.Collaborated cross-functionally with business development, product, and creative teams to create executive keynote presentations, webinars, and digital media content.Successfully developed and executed a global marketing and corporate communications strategy that increased sales and revenue. Raised brand awareness to attract M&A opportunities, culminating in the successful $430MM sale to Applovin on April 1, 2022.

Boosted sales leads growth and accelerated cycle through paid media campaigns and development of brand awareness strategies, resulting in a 50% lift in brand awareness and 25% increase in website requests for quotes.Orchestrated targeted and pre-event campaigns on social media employing an ABM approach; increased MQLs by 25% and achieved a $35 CPL, the most cost-effective marketing campaign in the region.Spearheaded the integration of a new CMS software solution, streamlining Channel Partner Sales Reporting and Marketing Activity; enhanced forecasting accuracy of YE sales by 45%, and managed a cross-functional team of 5 that met and exceeded 80% of key KPIs.Secured prominent product placement for high-profile S5 Printers in Chris Pine’s Movie “The Tomorrow War,” valued at $1MM, and reduced monthly paid media costs by bringing in-house, netting a 30% annual budget savings.Designed and executed a new trade show booth with a production company under budget on an accelerated timeline, helping increase key target leads by 300%, valued at $5.4M over a 12-month period.Identified new customer touchpoint opportunities in Social, .COM, and AM customer journeys, attributing an additional $10MM in annual revenue and 25% lift to web traffic.

Founded and built a successful creative advertising agency, delivering $10M in annual revenue by producing compelling programming content and B2B campaigns for Viacom's core network channels MTV, MTV2, CMT, Nickelodeon, EPIX, and DIRECTV National Ad Sales interactive campaigns for Chevy, Burger King, NFL Sunday Ticket.Developed and led a high-performing team of 20 employees and 30 contractors over 10+ years, fostering their growth through ongoing feedback, training, and challenging projects that resulted in 100% retention.Pioneered the creation of MTV's first-ever interactive movie mash-up website for MTV Bollywood, driving 75% affiliate participation and securing the purchase of the software program by MTVN.Managed creating and delivering customized monthly CSR training materials for EPIX's MSO local offices across the US for five years, producing engaging, interactive videos for key affiliates.Directed the content and campaign development for DIRECTV's Retention and National Sports Marketing initiatives, NFL Sunday Ticket, Mega March Madness, and MLB Extra Inning, for all 1000+ commercial establishments nationwide, including Canada and Mexico.

Pitched and developed all new business for key account DIRECTV Commercial Sports division for NFL Sunday Ticket, Mega March Madness, and MLB Extra Innings for the US, Canada, and Mexico. Concept and executed all sales and marketing campaigns and materials.

Responsible for key western region MSO's channel distribution and marketing activities for Lifetime Television and LMN. Managed the number one team in the country YOY producing the most ad sales participation and events for Lifetime's number one campaign for Breast Cancer.